Online Marketing Charleston: Everything You Need to Know

Picture it, you’ve just graduated from university with a degree in marketing. You’ve worked hard to get where you are, and this is your big moment: the culmination of all your efforts. You’ve attended every single one of your supervisor’s meetings, you followed every single instruction, and you executed all the campaign plans exactly as they were intended. You are finally going to get your reward for all your hard work. Just you, a small group of friends, and a big beautiful cake. Or, at least, that’s what it would look like if you live in a sitcom.

Now what?

The first step is to take a deep breath and remind yourself why you went into marketing in the first place. This was not a decision you made overnight. It is a culmination of years of careful consideration and intentionality. You wanted to be a marketer because you recognized the value of understanding how people interact with each other and translating that into profitable business objectives.

The world of marketing is complex but there are specific things you can do to prepare yourself for your responsibilities as a marketing manager. Don’t just rush into a job, take your time to find the right fit. The following will discuss what you need to know to get started in what will undoubtedly be one of the most important roles you’ll ever take on. It will not only guide you in your job search but also set you up for a successful career in marketing.

Digital Marketing

If you’re reading this it’s probably because you chose to study digital marketing. The subject matter can be daunting, but don’t worry. You’re not alone in wanting to know more.

To begin with, it would be wise to brush up on your digital marketing knowledge. This entails knowing the basics of online marketing, such as SEO and PPC. In addition, it would be beneficial to understand marketing analytics, which in short, measures the performance of advertising programs in terms of ROI (return on investment).


The art and science of branding has been around for centuries. And, for the most part, a brand’s success depends on the strength of its connection to an emotion. So it’s important to understand that branding is more than just a logo or a slogan. When you’re developing a brand identity, you’re defining everything about a product (logo, shape, color, etc.) in such a way that when someone else brands something, they will associate that product with your brand.

For example: If you’re a beer brand, you can’t just throw up a sign and start selling beer. You need to embody the spirit of beer with your identity, your advertisements, and your product.

Sales And Marketing Mix

In the grand scheme of things, the role of sales and marketing are quite similar. However, there are a few key differences between them. Sales reps, also known as account managers, typically focus on acquiring new customers while marketing managers focus on retaining existing customers. In addition, since marketing drives the demand for your product, it is of vital importance that you get this part right.

It’s important to understand that this balance can vary from product to product. For example, some products (like bottled water) are more dependent on marketing than others (like furniture). Knowing how to tweak this mix to maximize your product’s performance is crucial.

Market Research

If you’re reading this, it’s probably because you want to develop products for the global market. And that’s a smart plan. According to HubSpot Blogs’ research, 70% of consumers prefer purchasing from brands they know and trust. So it follows that if you want to maximize your reach, it’s important to do your research before making any major marketing decisions.

In general, you’ll want to conduct at least a week of market research into your chosen topic. If possible, opt for a longer project. In the beginning, you won’t have all the answers so you’ll have to piece together some of the information to form your own opinion. This is the best approach as you won’t be tempted to form an opinion based on insufficient data.

Operations And Business Analysis

Operations and business analysis cover a lot of ground. Essentially, you’ll be analyzing the procedures and systems that the marketing department uses to get the job done. You’ll also be handling some of the department’s day-to-day administrative tasks. So it’s important to have a good grasp of Excel, SQL, and other statistical software.

It’s also critical to understand how different marketing activities tie into the bigger picture of the business. For example, if your product is used in a hospital setting, you’ll want to understand how the provision of blood products for transfusions impacts your sales. In other words, you need to look at the big picture and not just the immediate results of your efforts.

It’s important to have an analytical mindset when working in business analysis. You’ll want to look at the data and draw valid conclusions based on objective facts. Remember – it’s not about you, your ego, or your opinion.

Marketing Strategy

Last but not least, we have marketing strategy. Essentially, your marketing strategy is how you intend to reach your desired audience, convert them into customers, and ultimately grow your business. There are a few different types of marketing strategies, including;

  • Product-based marketing strategy
  • Audience-based marketing strategy
  • Theory of marketing strategy
  • Chromotype-based marketing strategy
  • Geographic-based marketing strategy

To begin with, you’ll want to pick a strategy that suits your product. For example, if you’re marketing pharmaceuticals, you’ll want to pick a product-based marketing strategy. If you’re marketing food, you’ll want to go with an audience-based marketing strategy. To find the one that fits you best, it’s important to first understand your target audience’s psychographics. This entails identifying the categories of individuals that you think will be most likely to buy your product.

For the record, the theory of marketing strategy is that there isn’t one “perfect” strategy but rather a variety of approaches that can be used to be effective. In addition, there are six established strategies for marketing strategy;

  • Product-based marketing strategy
  • Audience-based marketing strategy
  • Theory of marketing strategy
  • Chromotype-based marketing strategy
  • Geographic-based marketing strategy
  • Tactical-based marketing strategy
  • Operations-based marketing strategy

It’s important to choose a strategy because, as you saw in the previous section, each one has its perks. A solid product-based marketing strategy can help you understand the market like never before. And as your business grows, you’ll have more opportunities to refine this strategy.


In general, these are just some of the more technical and detailed aspects of marketing. However, to put it in simple terms, marketing is everything you need to know and do to get the results you want.

Just remember to breathe and take your time. There is no rush to become an expert marketer. After all, the more you know, the more you’ll be able to do. And, at the end of the day, that’s what really matters. You want to be confident you did everything you needed to do to become the best possible marketer you can be.