Online Marketing Certified Associate (OMCA) Certification: What You Need to Know

With the COVID-19 pandemic, people are understandably reevaluating their digital marketing practices and deciding what is and is not necessary during this time of crisis. One area that may be unnecessary is putting in the training to obtain a certification. While the aim of this article is not to debate the value of certifications in general, there are a few that may be less necessary than others when it comes to marketing during these unprecedented times.

Marketing Tool Certification:

There are multiple marketing tool certifications offered to those who take the learning seriously. These tools can really help with customer engagement, optimization, and growth. Here are a few that might not be necessary in this day and age. Which ones are you familiar with?

  • HubSpot (Get More Done in Less Time with Marketing Automation) – HubSpot is a popular marketing automation tool that can be integrated with other systems like Google Analytics or email marketing platforms to form a complete marketing suite. It is pretty popular among marketers and small businesses around the world because it is so simple to use and offers features that can really help businesses of all sizes grow quickly.
  • Dudaise (Create Beautiful, Realistic Online Store Tours with Virtual Reality) – Dudaise is a virtual reality app that allows users to browse an online catalog of products and make purchases in a VR shopping experience. The beauty of this app is that the virtual store tour can be customized to suit the taste of the user. So, if you are looking to promote a feminine products online store, you could create a tour specifically for that demographic using this app.
  • Shopify (The Definitive Guide to Using Shopify for Fashion, Luxury Goods, and More) – Shopify is a popular ecommerce platform that specializes in small business marketing and selling. It is extremely user-friendly and has an array of features that can help e-commerce entrepreneurs build profitable stores.
  • Bigcommerce (Everything You Need to Know about Big Commerce) – Bigcommerce is an ecommerce software that allows users to build an online store and sell physical and digital products to consumers. It is extremely versatile and offers advanced features that can boost your ecommerce performance.
  • Wix (Start Your Own Online Store with Wix.com) – Wix is a web-based platform that allows users to build and operate online stores for free. It is a popular choice with newcomers to online stores because it is so simple to use. All you need to do is copy and paste a template for your store into the Wix app and you are good to go. You can choose from a variety of beautiful, pre-designed templates to get started.
  • Etsy (How to Use Etsy to its Full Potential) – Etsy is a popular marketplace for retailers and brands to exhibit and sell their products. It was founded in the UK in 2006 and now has offices in Berlin, New York, and Seoul. It was originally created to be a place for independent artists to sell their work, but today it is used for a variety of purposes including shopping, dining, and travel. It is a great place to find unique items that you can’t find anywhere else.
  • Shopify Marketing Associate (SMA) (Become a one-stop-shop for all your digital marketing services) – The Shopify Marketing Associate certification is for those who want to specialize in digital marketing and are looking for a job in one of the most in-demand industries. You can find jobs in digital marketing in a variety of industries from marketing agencies to in-house positions at fortune 500 companies.

Marketing Strategy Certification:

There are plenty of marketing strategy certifications out there for those who want to obtain this special designation. A marketing strategy certification gives you expertise in marketing research, planning, and evaluation. You will learn how to use tools like Google Analytics, Facebook Analytics, or Salesforce to track marketing metrics and benchmark performance. You will gain the ability to develop and implement intelligent marketing strategies using the information you collect. You will also develop the necessary skills to conduct marketing research, and analyze and interpret marketing results. Which one of these will you choose?

  • PricewaterhouseCoopers (PwC) (Marketing Research Certificate) – PwC is a global professional services firm that specializes in assurance, tax, and advisory services. While they don’t offer a specific Marketing Research Certificate, they do offer a variety of specialized certificates for marketing professionals. Among these are the Attract and Retain New Customers certificate, the Business Development certificate, and the Marketing Analytics certificate. To qualify for the Marketing Analytics certificate, you must have a genuine interest in marketing analytics and demonstrate experience in its application. The firm also accepts applications for the Business Development certificate, which is suitable for marketers who want to specialize in new business development or entrepreneurism. Finally, the Attract and Retain New Customers certificate is ideal for those who want to specialize in building a business case for marketing initiatives aimed at new and existing customers.
  • Dynamics 365 Marketing Expert (The Ultimate Guide to Dynamics 365 Marketing) – Dynamics 365 Marketing is a marketing suite that allows businesses to create marketing plans, track marketing performance, analyze marketing data, and engage with customers using a range of tools. Marketing experts can use this software to plan and analyze marketing campaigns, and gain valuable insights into marketing performance.
  • Marketing Automation & Sales Performance Expert (The Ultimate Guide to B2B Marketing Automation) – Marketing Automation & Sales Performance is a certification that serves as a combination of the two. The exam covers practical skills such as integrating marketing automation systems with accounting software, email marketing platforms, or CRM systems. You will also study the theory behind the certification, including marketing analytics, digital marketing, and ecommerce.
  • MarketingCharts (Marketing Charts Complete Guide) – Marketing Charts is a free software suite developed by a New York-based firm that provides business and marketing professionals with customizable reporting and analysis. The application is available on both desktop and mobile devices, and can be used to compile reports about brand performance, competitor analysis, and marketing trends.

Pricing Strategy & Sales Performance Certification:

Those who want to specialize in pricing strategy and sales performance could consider taking a look at these certifications. The exam for the Pricing Strategy & Sales Performance certification requires you to have a clear understanding of the dynamics of pricing and the complex relationship that exists between price, demand, and profit for a given product or service. The exam also tests your ability to apply this theoretical knowledge to real world settings using tools like Google Sheets, Hootsuite, or Slack. Which one of these certifications will you choose?

  • Dynamics 365 Marketing Expert (The Ultimate Guide to Dynamics 365 Marketing) – Dynamics 365 Marketing is a marketing suite that allows businesses to create marketing plans, track marketing performance, analyze marketing data, and engage with customers using a range of tools. Marketing experts can use this software to plan and analyze marketing campaigns, and gain valuable insights into marketing performance.
  • Marketing Automation & Sales Performance Expert (The Ultimate Guide to B2B Marketing Automation) – Marketing Automation & Sales Performance is a certification that serves as a combination of the two. The exam covers practical skills such as integrating marketing automation systems with accounting software, email marketing platforms, or CRM systems. You will also study the theory behind the certification, including marketing analytics, digital marketing, and ecommerce.
  • MarketingCharts (Marketing Charts Complete Guide) – Marketing Charts is a free software suite developed by a New York-based firm that provides business and marketing professionals with customizable reporting and analysis. The application is available on both desktop and mobile devices, and can be used to compile reports about brand performance, competitor analysis, and marketing trends.

Those are the top marketing certifications available today. If none of the above seem like a fit, you can always create your own certification by combining two specializations or areas of expertise that you feel would benefit you in your job search. In some cases, specializations can even be combined into a single designation. That way, you can show employers that you are able to combine different areas of expertise to create a comprehensive plan.