In case you’re wondering, affiliate marketing is the money-making course without having to be on the job market. Basically, you promote products and make a commission when someone clicks a link or buys a product that’s promoted on your blog. You could also try selling and displaying ads on your site.
But if you want to be considered for a marketing position, you need to gain some practical experience first. The following courses will help you achieve that goal. We’ve ranked and evaluated the top 3 online courses for marketing professionals in 2017.
The Complete Digital Marketing & Advertising Specialization
If you’re looking for a completely online marketing specialization, you could try the Complete Digital Marketing & Advertising Specialization from Johnathan Bowker. The specialization doesn’t require prior experience, and you’ll be provided with all the tools and training you need to succeed in the field.
You’ll begin by gaining an in-demand understanding of digital marketing and advertising. You’ll explore the fundamentals of marketing and how to apply them to digital marketing and advertising. You’ll also discover how to design and plan advertising campaigns as well as build an audience.
This 16-week completely online marketing specialization is offered by the University of Virginia Darden School of Business and is designed for students seeking a competitive edge in the ever-changing world of work. Upon completing the course, you’ll be able to find a job in a marketing-related role or find a business that’s seeking to partner with you.
Digital Marketing Foundations for 2017
If you’re looking for a more applied, take-charge kind of approach to your marketing training in 2017, you could try the Digital Marketing Foundations course from the University of Edinburgh. (Some universities offer slightly different versions of this course, but it’s essentially the same.)
The course is designed to give you a complete understanding of the theory and practice of digital marketing. You’ll gain extensive knowledge of all the theories and tools that are used in digital marketing. You’ll also learn how to conduct market research, analyze the results, and then apply what you’ve learned.
This could be a great option for people who want to develop a more in-demand skill set that can be applied to a number of industries. What’s more is that the course is completely online, which means you can take it from anywhere. You don’t need to be limited by location or schedule, which makes this an ideal choice for people looking for flexibility.
Digital Marketing Analytics for 2017
If you’re seeking a more technical education than the previous two courses, you might want to consider the Online Marketing Analytics specialization from the University of Maryland. This specialization is a bit more challenging as it requires a background in statistics and mathematics, but it’s an amazing opportunity to become more familiar with marketing analytics and how it can be used to optimize marketing campaigns.
You’ll begin by learning marketing analytics from the ground up. You’ll explore the basic concepts and terminology used in marketing analytics before diving into the theory and applications of the field. You’ll also be provided with a comprehensive guide to SAS Visual Analytics, which you’ll use to analyze and visualize marketing data.
This could be a great option for people who want to ensure that they’re using the best possible tools for their analytics needs. You’ll gain a good understanding of reporting and analysis, and you can tailor your studies to include only the topics that you’re interested in. While the specialization doesn’t require prior experience, it’s a good idea to have a basic understanding of statistics and mathematics.