In today’s world, digital marketing is not a trend, it is a way of life. With the growth of social media platforms like Instagram and YouTube, as well as Snapchat and Facebook, marketing teams must adapt their strategies to keep up with the pace of innovation.

Traditional marketing methods of radio ads, newspaper placements, and billboards have given way to new media influencers, celebrity, and brand ambassadors driving buzz and engaging with consumers via digital marketing.

While traditional methods of attracting customers remain vital, learning and implementing new techniques can help a business stay ahead of the game.

Here, we’ll discuss the ins and outs of five popular digital marketing certifications that can help you gain in-demand skills and gain access to powerful networks.

1. Google Digital Marketing Certificate

If you have an interest in attracting and engaging with customers online, then the Google Digital Marketing Certificate is a great choice. As the name suggests, this certification focuses on teaching you all about digital marketing through extensive training videos, live chats with industry experts, and case studies from top digital marketers.

Additionally, you will learn the ins and outs of Google Analytics, search engine optimization (SEO), and content strategy from managing a digital marketing campaign to analyzing consumer behavior.

One major perk of this certification is that you will be working on real-life projects using industry-standard software and tools to manage and analyze marketing campaigns. This means you will be building valuable experience that will help you gain job offers in the field.

2. HubSpot Marketing Certificate

The HubSpot Marketing Certificate is designed for anyone who is interested in understanding the ins and outs of marketing a business using HubSpot Marketing software. With this certification, you’ll gain proficiency in marketing analytics, creating marketing plans and budgets, integrating marketing and sales, and using social media for marketing.

As a certified HubSpot marketing assistant, you will gain in-demand skills and gain access to powerful networks within the marketing community. You will work on real-world marketing projects that will help you build your portfolio, and learn from established marketing professionals.

3. Pardot Marketing Certificate

The Pardot Marketing Certificate is designed for those with an interest in marketing or marketing management. This certification involves learning the ins and outs of marketing analytics, planning, strategy, and execution. You will work on real-world marketing projects that use industry-standard tools and platforms, such as Google Analytics, to analyze data and track results.

Additionally, you will gain proficiency in digital marketing, email marketing, and advertising. This certification is a great choice for someone who wants to break into the field, or for someone who wants to further their career.

4. Marketo Marketing Experience Certificate

The Marketo Marketing Experience Certificate is designed for anyone who is interested in gaining real-world marketing experience. This certification involves working on real-world marketing projects that use Marketo software. You will gain experience in marketing planning, strategy, and implementation. Additionally, you will build a portfolio and gain references upon completing the certification.

There’s a wide range of jobs in marketing, so you can tailor your experience to suit your career goals. For example, if you want to work in data analysis, you may want to consider the Marketo Data analyst certificate. If you would like to work in digital marketing, you may want to consider the Marketo Digital marketing certificate. Or, if you’re looking to enter the field as a manager, you may want to consider the Marketo Marketing manager certificate.

This certification is a great choice for anyone who wants a hands-on learning experience, or for someone who wants to further their career. You will learn the ins and outs of marketing, strategy, and analysis. In addition, you will work on small and large marketing projects while being mentored by senior Marketo professionals.

5. Unbounce Marketing Certificate

The Unbounce Marketing Certificate is designed for those with an interest in marketing. This certification involves learning the ins and outs of marketing analytics, segmentation, and targeting. You will gain proficiency in the use of Facebook advertising, as well as email marketing and direct mail. Additionally, you will gain experience in marketing a business using Google Ads, and learning how to optimize a website.

This certification is ideal for someone who wants to enter the field as a marketer, or who wants to further their career. You will learn the tools and platforms used in the marketing industry, as well as gain experience in using these tools and platforms for marketing projects.

Which One Should You Get?

To choose the right certification for yourself, you need to consider a number of factors. Do you want a certification that is focused on digital marketing? Does learning social media marketing interest you? Do you want to gain experience in marketing a business? Are you looking for a portfolio piece to add to your resume?

The above five marketing certifications are popular choices among digital marketers, web designers, and SEO professionals. To learn more about each certification, visit the websites for each one to learn more about their unique curriculum and job opportunities.