Traditional marketing leaders like Ogilvy and Leo Burnett have recognised the transformative power of digital media and advertising. These agencies have established dedicated teams of creatives, strategists and operations to develop and coordinate digital marketing campaigns for clients. The title of ‘online marketing chief executive’ is now a common one in the digital marketing industry. But what does an ‘Online Marketing Chief Executive’ do?
The Chief Executive of Marketing spends much of their time overseeing digital marketing efforts for the company, working with marketing strategists, designers, developers, content creators and researchers to implement digital marketing campaigns. In a time of constant change, they play a critical role in ensuring that strategy and execution remain cohesive.
The responsibilities of an Online Marketing Chief Executive include ensuring that all digital marketing efforts – including SEO, PPC, Display, Social and Video – are working in tandem to achieve marketing objectives. They are also accountable for the performance of each digital marketing campaign, and ensuring that stakeholders – including advertisers, agencies and shareholders – are kept in the loop at all times. Finally, they need to represent the company online, conducting interviews, creating content and responding to queries – all while ensuring that the integrity of the brand is protected at all times.
Why should you become an Online Marketing Chief Executive?
If you’re passionate about marketing, you’ll find a career in traditional marketing rewarding and challenging. Traditional marketing is all around you – on TV, in the newspaper, on the internet. The pace of change is high, and the opportunity to work on multi-channel marketing initiatives is interesting and varied. Most importantly, you’ll be working with stakeholders who appreciate your opinion and value your contribution. If, on the other hand, you’ve always wondered what it would be like to work in an agency, wondering no longer. A career in online marketing is emerging to offer a different view on marketing, and a challenging yet rewarding one at that.
The Daily Routine of an Online Marketing Chief Executive
The responsibilities of an Online Marketing Chief Executive are varied and demanding. A typical day for an OMCE might look something like this:
- Wake up, get ready for work
- Check emails, online forums, social media to stay connected with industry
- Lunch
- Work (online marketing, mostly)
- Lunch
- Continue working (online marketing)
- Dinner
- Get dressed for the evening
- Check emails, phone messages, tweets to stay connected with industry
- Get ready for bed
- Go to sleep
Depending on your own personal preferences, the daily routine may vary. If you’re a bit of an early bird, you may start your day with a walk or a bike ride before coming into the office. Others may value their weekend more than their weekday, so they’ll start their workday on a Saturday and end it on a Sunday.
The responsibilities of an Online Marketing Chief Executive are varied and demanding. A typical day for OMCEs might look something like this:. Depending on your own personal preferences, the daily routine may vary. If you’re a bit of an early bird, you may start your day with a walk or a bike ride before coming into the office. Others may value their weekend more than their weekday, so they’ll start their workday on a Saturday and end it on a Sunday.
If you’re looking for a change, or want to work in an industry you consider to be cutting edge, consider applying for a job as an Online Marketing Chief Executive. With new roles emerging every day, there’s a new opportunity to join an agency team every week. The digital marketing world is changing, and so are the jobs that exist in this field. This is one area where the digital marketing world is moving beyond traditional roles and creating new opportunities for those who want to break into the field.