8 Ways to Use Mobile Marketing to Grow Your Business

It’s no secret that smartphones have changed the way we live and work. About 69% of American adults now use some form of mobile marketing every day, and many companies are reaping the benefits of a connected workforce.

In 2020, the mobile marketing industry was valued at USD 17.9 billion and is expected to grow to USD 26.9 billion by 2025. Why? Because mobile marketing is not a single industry, it’s a category that covers many different tools and techniques for driving business.

What’s more, the category is constantly evolving as new technologies emerge. For example, what was once known as QR codes are now called ‘unstructured data’ and allow companies to provide customers with more information about a product or service in a simple and elegant way.

So, whether you’re a business, brand, or marketing manager looking to grow your business using digital marketing methods or a developer looking to create a new and innovative product, you’re bound to discover mobile marketing tools that can help. In this article, we’ll cover eight ways that you can use mobile marketing to attract and retain customers, build a community, and gain insights into your audience’s behavior.

1. Product Awareness

Awareness is one of the foundational elements of any digital marketing strategy. Simply put, product awareness allows you to demonstrate to customers that you know what you’re talking about when it comes to the product or service you promote. Your product awareness strategy should aim to make potential customers aware of your products or services in a way that they feel empowered to choose your company over your competitors. To do this, you need to become an expert in your field and be able to articulate why the product you promote is the best in its class.

You can use a combination of inbound marketing methods – creating content that inspires people to action – and outbound marketing methods – getting in the conversation with potential customers – to raise your product awareness and drive more people to your website or app.

Developing a product awareness strategy is one of the first steps you should take before you develop your digital marketing strategy for the year. Knowing what your competitors are up to – and being able to perform better than them – helps you decide what direction to take your company in, as well as which products to focus on. With a clear picture of what your competitors are up to, you’ll have a better chance of coming up with a unique offering that they don’t have and convincing people to buy your product. By keeping your ears and eyes open to what others are doing, you’ll be able to determine the best course of action for your company.

2. Customer Awareness

Just because a customer is aware of your product or service, it doesn’t mean they know much about it. Being able to demonstrate that you’re an expert in your field and are able to provide customers with useful information about the product you promote is a key part of establishing trust and credibility. Building and maintaining customer awareness is one of the biggest challenges any business faces, and it doesn’t have to be. By using mobile marketing and other technologies, you can equip customers with the knowledge they need to make smart decisions and feel confident in your product.

To retain existing customers and attract new ones, you need to create a customer awareness program that teaches your target audiences about your company, its products, pricing, and terms of sale. Developing a customer awareness strategy is also the key to retaining customers and motivating them to buy your product or service regularly. The truth is that customers are busy, and they want to feel that they’re getting good value for their money. So you need to make sure that they understand what they’re buying and that it’s worth their while. To do this, you can use a combination of inbound and outbound marketing methods, as well as different technologies, to build awareness about your product or service and engage with potential customers.

3. Purchase Lead

Buying leads is a common practice in the digital marketing industry, and there are many benefits to be had from such a strategy. First, you get to test out a new product or service and determine whether or not it’s worth pursuing. Second, leads allow you to target potential customers and determine which ones are most likely to be valuable to your business. Third, leads allow you to benchmark your performance and track the success of your strategies. Fourth, leads help you determine the best place to invest your time and money, both of which are limited resources.

To start generating leads, you’ll first need to define what a lead is and is not. Essentially, a lead is someone a company, brand, or product manager can contact to discuss possible business partnerships or purchases. This could include someone who has been exposed to or interested in your product or service, as well as people who haven’t had much interaction with the brand yet but might be intrigued by what they learn about it. When someone shows interest in your product or service, you can use a variety of methods, from inbound marketing to lead generation websites, to generate a lead for discussion. Ideally, you’re looking for a combination of inbound and outbound marketing methods, as well as some traditional outbound methods, like cold calling.

4. Convenience

Although not always the case, frequently customers prefer buying a product or service that’s easy to use. The easier you make the purchasing process, the more chances you have of persuading customers to choose your product. So if you want to increase your conversion rates and grow your business, you should focus on making the purchasing process as seamless and convenient as possible. To achieve this, you can use a variety of methods, from inbound marketing to digital marketing, to develop an easy-to-use website or app that guides customers through the purchasing process in a simple and streamlined way.

What’s more, the design of your product or service should reflect your brand and reflect your messaging. If you have a tech-related product or service, don’t use terms like ‘cloud computing’ or ‘cyber security’, instead use terms like ‘digital workspace’ and ‘digital health space’, respectively.

5. Empathy

Customers want to feel that they’re getting value for their money, especially when purchasing a product or service online. The best way to create value for customers is by understanding and demonstrating that you understand their needs. Mobile marketing is a great way to do this, as a business, brand, or marketer can utilize the various tools and platforms to learn more about a target audience’s behaviors, beliefs, needs, and desires. From there, you can craft an offer that’s specifically designed to meet said needs. To put it another way, if you want to grow your business, you need to become more empathetic.

By developing a deeper understanding of your target audiences’ behaviors, you’ll find that marketing on a mobile device is different from marketing in the traditional media. For example, GPS tracking and other location-based services, as well as the rise of digital wallets – where customers can make purchases with their phones – mean that customers have a much larger pool of businesses to choose from, regardless of where they are located.

If you want to become more empathetic and build trust with your customers, you need to take the time to understand their needs, wants, and expectations. Then, you can craft a message that’s designed to meet those needs.

6. Flexibility

One of the biggest differentiators between successful and poorly performing businesses is flexibility, or the ability to respond quickly and effectively to changing market conditions. To succeed in business, you need to be agile and adaptive, able to quickly respond to changing circumstances with new strategies. With a quick and agile marketing team, you can launch new products and services to meet the demands of an ever-changing marketplace. To do this, you need to be flexible.

Working in a flexible manner is not limited to responding to changes in the marketplace. You can also use agile marketing to innovate and create new products and services. To succeed as a business owner, brand, or marketer, you need to be able to work efficiently and with little oversight, allowing you to make quick and agile marketing decisions without having to ask permission from above.

To better understand what flexibility means in practice, let’s take a look at some of the things you might need to do if you’re working with a tech-focused product or service.

7. Product Demo

Most businesses are probably already doing product demos for customers, but not all demos are created equal. Simply put, a good product demo makes your product or service look as good as new, while a poor product demo makes your product or service look untrustworthy and, in some cases, could even be dangerous. A poorly executed product demo can do more harm than good.