The job market for digital marketers has never been better, and new jobs are available every day. However, as the role of a digital marketer has become more and more focused, strategic, and technical, making a successful transition to this role has become more challenging. Being able to land a job in online marketing is great, but being able to perform at a high level and enjoy your work is the ultimate career goal.
To achieve this, you can follow the route of many successful digital marketers and work your way up through the ranks. However, if you want to build a successful career, you need to consider alternative routes. Here are five ways to do this.
1. Pursue a Leadership Position
Being a leader is a powerful position, and those who hold it often achieve great success and satisfaction in their lives. According to research, followers of charismatic leaders are more engaged and productive in their jobs than those who are not. This makes sense; being led by someone you look up to and respect will make you work that little bit harder to achieve your goals. It also means you can look to the future with optimism as you know your efforts are going to be recognized.
2. Build A Portfolio
The world of digital marketing is ever-changing, and to remain relevant, you need to be able to constantly show you are improving. One effective way to do this is to build a portfolio of work. You do this by taking on various projects and gaining experience with each one. The better your portfolio, the better your chances of impressing future employers.
3. Network And Build Your Resume
The best route to success in any industry is through networking and building your resume. The more connections you make, the more opportunities you will have to advance your career. Therefore, it is essential you continue to forge new connections and add value to existing networks. Many successful marketers get invited to speaker briefings and networking events where they can meet decision makers from leading brands. These individuals are often generous enough to include your name in their contacts and allow you to show off your value to future employers.
4. Get A Business Degree
To really stand out to future employers, you need to have a career that is focused and technical. A degree in business will provide you with the theoretical knowledge you need to understand the financial side of things, as well as the strategic side. Most importantly, a business degree will give you a leg up on the competition as a well-rounded professional who can think outside the box.
5. Get A Specific Skill
To succeed in the role of a digital marketer, you need to have a specific set of skills and abilities. Therefore, to build a successful career, you need to consider what these are and seek out training to develop these skills. Some of the specific skills you will need include HTML, SEO, and paid advertising. Having these three skills will make you stand out among the competition and provide you with the flexibility to progress your career. In addition, having the digital marketing certificate gives you additional credibility as a professional.