If you’re a fan of the internet, you’ve probably already heard of click fraud. This is a type of fraudulent activity that aims to trick internet users into clicking on ads or purchasing products that they do not want. This type of behavior is rampant, and while mostly harmless, it’s a clear violation of the online marketing community’s ethics. But how can you be sure that you’re not contributing to this type of activity when you engage with an online marketer? Is it even possible to determine who’s trying to scam you and who’s actually trying to provide value?
While it’s true that there’s always room for improvement when it comes to ethical online marketing, it’s also important to remind ourselves of the good old days. Before click fraud and other types of internet scammers became so prevalent, attracting a potential victim’s attention had much more fun. In those days, you’d often encounter things like ninja drop-shipping and other types of trickery that were much more entertaining to engage with. Nowadays, we need to take a more serious approach to combating trickery and fraud, which is why learning about ethical online marketing is still so important. The following are some of the best ways to grow your online marketing career so you can become more comfortable participating in this valuable industry.
1. Understand The Larger Picture
As an ethical marketer, you have to approach your work with a levelheaded understanding of the big picture. In other words, you need to understand that this is not a game and that you’re working for businesses that are trying to make a profit. In turn, this will help you develop an appropriate strategy for each marketing project you take on. It will also help you understand how your work impacts the life of the average consumer and whether or not it’s beneficial to anyone other than yourself.
2. Network And Learn From Those Who Are More Experienced
While we all like to imagine that we’re creating value by simply offering a solution to a problem, the fact is, you’ll never learn anything new if you aren’t willing to pay for it. In order to grow your career in the field of marketing, you need to be willing to put in the time and effort to learn from other experienced professionals. Luckily, there are lots of opportunities for you to do this. For example, if you’d like to learn about email marketing, you can always find a good email marketing course or an email marketing certification. Alternatively, if you’d like to learn about display advertising, you can find a good display advertising course or certification. And don’t forget about SEO – Search Engine Optimization – which stands for Search Engine Optimization. There are also a variety of SEO certifications available from reputable organizations like HubSpot, Google, and WordPress. And did we mention that SEO is a very in-demand industry? According to Payscale, the average salary for an SEO is $68,000 per year. If you’re looking to learn more, you can find a detailed explanation of how to become an SEO at the following link:
3. Create Content That Is In Demand
If you’re looking to get ahead in the online marketing world, create content that is in demand. While this may seem easy enough, the fact is that there are a lot of digital marketing careers waiting to be created, and most of them don’t require a specialized degree. For example, if you’d like to be an SEO, you can choose to either start your own SEO company or work for one. In the first scenario, you’ll be in charge of coming up with search engine algorithm updates and tracking the results of these algorithm changes. In the second scenario, you’ll be doing the same thing, but for existing websites.
4. Join A Society Of Ethical Marketers
Joining a society of ethical marketers is a great way to learn more about the industry while also getting exposure to more experienced professionals. These societies usually meet up for lunch and social gatherings, which give you the opportunity to mingle with others who are also passionate about ethical marketing. At these events, you can ask questions about marketing and how to grow your career, all while getting feedback from more experienced marketing professionals.
5. Build A Portfolio
Besides understanding the importance of the larger picture, you also need to be mindful of the fact that you’re building a portfolio. A portfolio is simply a collection of your work that you can use to showcase your skills and experience to potential employers. While it’s always great to show off your accomplishments, remember that you’re also representing a business that you’re working for. Make sure that you’re not doing anything that could be perceived as unethical or misleading. And when you’re preparing your portfolio, make sure that you’re not including any content that could be deemed sensitive or inappropriate. This includes content that depicts racism, sexism, or any other forms of discriminatory behavior.
6. Stay Updated On Emerging Tech
Keeping up with emerging tech is extremely important if you want to grow your digital marketing career. This means that you’re always looking for the latest news articles and webinars that pertain to your field. If you want to stay informed, you can subscribe to online marketing newsletters from reputable organizations like Constant Contact and HubSpot. You can also follow social media accounts related to your field like Twitter, where you can learn about the latest news and developments as they happen.
7. Build A Reputation
Just as you’d want to build a good reputation in person if you’re considering buying something from a stranger, you want to do the same thing online. When it comes to marketing, a good reputation can mean the difference between a successful and thriving career or just another job. Make sure that you’re doing everything you can to establish yourself as an industry expert who people can trust. In order to do this, create useful blog posts and articles, participate in online forums, and build a social media following. If you want to learn more, there are a variety of free resources available to you online that can help you with this. For example, you can use websites like Google Authorship and Twitter’s Verified Accounts to mark yourself as an expert in your field. If you want to be taken seriously as an expert in your field, you must be seen as one by others.
Being able to determine the difference between a scammer and an ethical marketer is often difficult. But with a little bit of research and discernment, it’s definitely not impossible. By following these tips, you will be able to greatly enhance your odds of thriving in this field. And eventually, you may be able to say “no thank you, I’ve been a helpful friend and they were just trying to scam me.” But until then, good luck!