Online Marketing Career Articles for Beginners

If you’re looking for advice on how to become a digital marketer, you’ve come to the right place. Below you’ll find a collection of articles that will help guide you along the way.

Set A Goal

The first step to taking the leap is acknowledging that you want to become a digital marketer. Set a goal and keep it in mind as you read through the below content. You can also click here to get a free copy of the Ultimate Guide to Career and Life Planning. This guide will help you plan out your entire career — from graduation to retirement — and will serve as a roadmap to follow.

The key to setting and achieving your goals is to create an action plan. To do this, set a benchmark for yourself. What do you currently know or can do that will help you get to the next level? Begin by taking a long glance back at your previous work experiences. Then, look ahead at what you’re planning to do in the next year or so. Finally, analyze your capabilities in terms of knowledge and skill; assess your strengths and weaknesses.

Consider looking for a mentor or joining a professional organization. Mentors can help guide you along the way; professional organizations can bring network and give you the opportunity to gain more experience. As for the goal you set, consider what you’ll need to do to achieve it. This might mean researching new products or finding your first job. It might also mean getting a degree or certification. Whatever it is, be sure to set a date by which you’ll reach that goal.

Dress To Impress

When you’re first entering the field, your immediate goal is to gain experience by gaining work. To land your first job as a digital marketer, you’ll need to impress your potential employers with your skills. To do this, you’ll need to ensure that you dress the part. In other words, you need to look professional.

Depending on the industry, the standard attire for a digital marketer might be a button-up shirt, casual blouse, or even a simple dress. Whatever the case, make sure that your clothing fits the occasion. If you’re applying for a job at a prestigious company, you might want to consider investing in a corporate wardrobe. Not only will this impress your interviewers, it will also make you feel more comfortable in your role as a future corporate officer. If you don’t have the budget for a corporate wardrobe, consider investing in good-quality business casual attire.

Get A Credential

Once you’ve established yourself in the field, the next step is to gain more experience by getting a credential. There are two primary ways to go about doing this: getting a graduate degree and/or getting a certification. While getting a graduate degree might be a quicker route to gaining experience, getting a certification can prove to be more beneficial in terms of securing a job. This is because most employers look at certified candidates as more mature and competent than those with only a high school diploma. If you decide that getting a graduate degree is the way to go, make sure that your chosen field is in line with the demand of the job market. If you’re worried about not being able to find decent paying work, consider exploring the in demand certificate courses in data analytics, digital marketing, or sales.

Join A Professional Organization

Joining a professional organization is a great way to get involved in the community and establish connections who can help you along the way. Not only will you be able to gain valuable contacts, you’ll also be able to get involved in social and professional events. These events can help you establish yourself as an expert in your chosen field. To join a professional organization, simply contact the nearest affiliate of the American Association of Advertising Agencies (4A’s) and ask for the career development department. Once you’re connected, they can help you find the right fit for your professional and educational needs.