Online Marketing Campaign Software for the Non-Techy

If you’re a business owner who’s not tech-savvy, putting together a digital marketing campaign can feel like a daunting task. After all, you might not have the budget for fancy technology, and you might not have the time to learn how to use it. For that reason, many business owners turn to software to help with online marketing campaigns. However, not all online marketing campaign software are made equal. Some can be confusing to use, and others don’t offer the features needed by a business owner who’s not tech-savvy.

Looking for a simple solution that offers the most features needed by a business owner who’s not tech-savvy? Keep reading.

Key Takeaways

Before you buy anything, it’s important to do your research. You can start by reading reviews about the product you’re considering buying. Moreover, it’s important to read reviews from both experts and consumers. The former will give you an insight into how others feel about the product, while the latter will help you learn more about the features the product offers. This way, you can make an informed decision about whether or not to buy the product.

To save time and money on your online marketing campaign, you should look for a solution that can automate aspects of the process. For example, if you’re using MailChimp to collect email addresses, you’ll want to look for a CRM (Customer Relationship Management) software that can integrate with MailChimp. Doing this can help you to effectively track the progress of your online marketing campaign. You can also use the data to segment your audience and target the right consumers with your marketing messages.


One of the most recognizable brands in digital marketing is MailChimp, which provides email marketing software and services to businesses of all sizes. MailChimp offers a free version for individuals and small businesses, as well as a paid version for larger organizations. Regardless of which version you choose, MailChimp provides a wealth of features to help you manage your email marketing campaigns.

MailChimp’s free version limits you to three email campaigns and 25,000 subscribers. To access more features, you’ll need to purchase the premium version. The good news is that MailChimp makes it easy to upgrade. All you have to do is provide your billing information, and once it bills you, you can enjoy the additional features for the rest of the year.

MailChimp’s automation tools are quite powerful, and they can be used to create customized emails on the fly. For instance, you can use the tool to create automated email messages that are triggered by certain events, like subscribing to a newsletter or making a purchase. You can also set up automated email campaigns that will send out a series of emails at pre-determined intervals, like weekly or monthly emails.

In addition to automated email campaigns, MailChimp provides a versatile tool called Dynamic Content Blocks. With these blocks, you can create different types of content, like web banners, buttons, and social media posts, without having to learn HTML. This makes it easy for anyone to create appealing web content, regardless of their technical skills.


If you’re looking for CRM software that can also double as an email marketing service, you should consider Aweber. Like MailChimp, Aweber provides both free and premium versions. However, unlike MailChimp, Aweber’s free version provides you with up to 50,000 subscribers and 5,000 contacts. To access more features, you’ll need to purchase the standard or premium version.

Similar to MailChimp, Aweber provides a wide range of features for automating your email marketing. For example, you can set up automated email campaigns, send out pre-determined emails upon a specific event, or create content like web banners and social media posts.

Another advantage of Aweber is that it provides a variety of integrations, like with the popular CRM software, Salesforce. Through these connections, you can pull stock quotes, get the latest news, and more from within Salesforce, and use the data to optimize your marketing efforts.


Another similar product to consider is HubSpot, which provides inbound marketing software that helps businesses of all sizes and stages to engage with their customers through online materials like blogs and social media posts, while also receiving regular emails with special offers and product updates. HubSpot’s pricing is based on the number of subscribers, and their standard plan is pretty affordable at $5 per day, plus $15 per month for the amount of storage you need.

HubSpot also has a free version that provides you with the basic features, which is a good option for individuals and small-medium sized businesses who are just getting started. For more advanced users who want to take their email marketing to the next level, the company provides a paid version called HubSpot Pro, which provides you with all the features found in the standard version, and allows you to scale your efforts across email, social media, and website content, among other things.

Like Aweber and MailChimp, HubSpot also provides a variety of automation tools, allowing you to create automated emails or social media posts, as well as analyze the results of your campaigns. For example, you can use the tool to get a detailed report on the performance of each email you’ve sent out, so you can determine which ones were successful and which ones weren’t.


ConvertKit is a drag and drop email marketing tool that’s as easy to use as MailChimp but with many more features. While you can use the tool to create and send out automated emails, you can also use it to create web banners, GIFs, and social media posts, all without having to learn HTML.

To use ConvertKit, you’ll first need to create an account and verify your email address. After this, you’ll need to drag and drop email courses and drag and drop email builder blocks to build your email campaigns. You can then preview what you’ve created and, if it’s satisfactory, click the send button to launch your email campaign. One of the great things about ConvertKit is that, once your account is activated, you can add all the email marketing tools you need, without having to purchase them one at a time.

ConvertKit provides both free and paid versions, but the best plan is the one that gives you all the features, because, otherwise, it can be quite inconvenient to use. The good news is that you can try out the software for free for 14 days, after which time you’ll need to make a payment to continue using it. Once you’ve made the payment, you can use all the features, including the email marketing automation tools.

Drip Marketing

Last but not least, we have Drip Marketing, a multi-level marketing software that specializes in online marketing and sells what it calls ‘affiliate marketing systems’ that help individuals and businesses to create online stores, sell their own products, and build a community all through marketing automation and digital marketing.

One of the distinguishing features of Drip Marketing is that it provides you with a pre-made store front, along with a bunch of unique selling points (USPs) that you can use to promote your products. For example, you can use the tool to create a mock storefront for testing various affiliate marketing activities, like displaying product images, describing products, and adding banners and buttons to the site. Once you understand the mechanics of affiliate marketing, you can build out your own store with Drip Marketing, using their pre-made templates or creating your own from scratch.

Drip Marketing’s affiliate marketing software allows you to create multiple affiliate marketing stores with different products, which makes it easy to market and promote multiple projects simultaneously. Moreover, you can monitor the performance of each store, like landing pages, blogs, and social media accounts, from one single dashboard.

In simple terms, this means you can use Drip Marketing to generate consistent sales leads, improve your conversion rate, and scale your affiliate marketing efforts quickly and easily.

Drip Marketing’s affiliate marketing software is very powerful, but not for the tech-unsavvy business owner who doesn’t want to mess around with HTML code or use automation tools to grow their business. If you’re looking for a simple, yet effective tool to help with your online marketing, then Drip Marketing is a great choice. Plus, they’re active on social media, responding to customers frequently, so you’ll never be at risk of not being heard.