If you’re reading this, I assume you’re either a marketer yourself or someone who knows one; maybe even helped one to become successful.
If not, then this post is probably not for you, but it’s a good opportunity to learn.
In a nutshell, this article will tell you about the best online marketing calendar – a free tool that offers numerous features and is easy to use.
Why An Online Marketing Calendar?
In today’s world, everything is accessible online – from marketing blogs and case studies to e-commerce store reviews and social media tips. This makes it much easier for potential customers to research your products and services before buying from you.
With so much information available online, customers can easily find what they’re looking for – and if they can’t, they might just go somewhere else where they can.
So if you want to avoid losing customers to competitors, you’ll want to make sure they know about your products and services in the first place. The easiest way to do this is with an online marketing calendar.
10 Best Online Marketing Calendars
Believe it or not, marketing a business is a lot like cooking: you need to plan out every detail and follow a set of guidelines to get the results you want. For marketing, these things are called “campaigns” and “strategies,” and they’re very similar to “plans” and “schedules” when it comes to cooking.
When it comes to cooking, you might want to set a date in the future to make a certain dish – like a wedding cake or Thanksgiving turkey. But what if you don’t feel like you have enough time to make a real masterpiece? What if you just want something quick and easy?
Well, sometimes you just have to settle for something you know isn’t up to par, but it’s still decent – like a quick pizza or cup of noodles. That’s why we have recipes: to save us the effort of having to recreate something that already exists and tastes pretty good. Same with a marketing plan or strategy; if you want to succeed, you’ve got to find a way to put it into practice and make it happen – which often means following a schedule and executing things on time.
So how do you keep track of all your marketing activities and schedules? You could use a simple notebook or planner – but if you’re looking for something a little more advanced, here are 10 incredible online marketing calendars you can download free of charge.
1. MY OBJECTIVE IS TO…
One of the great things about these calendars is that they’re quite detailed and have everything you need in one place. For instance, you can download the Ogilvy Worldwide Marketing calendar and you’ll see events listed across the month, along with a detailed description of each one.
Each item listed on the calendar is either a marketing activity or a marketing technique, and it’s all clearly explained with examples. So even if you’re not necessarily familiar with these terms, you’ll soon become an expert in no time.
2. SEVEN SPRINGSTEAMS FESTIVAL
If you’re a fan of springtime and nature, you might want to download the springsteams festival calendar. As the name would suggest, this particular calendar is focused on Springsteen, the famous music icon and “Boss” of A-list bands like The Replacements and Bruce Springsteen & The E Street Band. But it doesn’t stop there: you’ll also find entries for Broadway shows and sporting events where Springsteen has performed or is scheduled to appear.
Even if you’re not a fan of Springsteen and his music, you’ll enjoy looking at the calendar and following the information he provides. In addition to the calendar page, you can also access a PDF version where all the dates and details are listed on one page – making it much easier to keep track of everything.
3. VISION ECONOMICS
The Vision Economics calendar is another product from Ogilvy Worldwide and it’s designed to help businesses and marketers understand and analyze consumer behavior. Essentially, this type of calendar helps you to track the details of customer activities across different devices and platforms – like when and where they interact with your brand, what they look for, and how they behave while on the site.
The great thing about this particular product is that although it’s designed to track the consumption habits of real people, it’s still easy to use. Even if you’re not tech-savvy, you’ll have no trouble creating an account and getting started – and after that, tracking your customers’ behavior becomes a piece of cake.
4. MARTIN MARIETOY
If you’re really looking for an incredibly detailed online marketing calendar with loads of features, you could download the Martin-Maretoy calendar. This product is designed for large companies who want to keep track of all their marketing activities and campaigns, and it offers multiple features that make this task much easier. For example, you can download this product and create a calendar with up to five different views – like a month, week, daily, and even a list of important dates that you can sort by relevance, date, or location.
Each view has a specific filter so you can easily find the information you’re looking for – like the ability to hide certain items or events so you don’t see them every day when you log in. In addition, you can also create a manual entry for the most important dates and events that you want to remember – like the launch of a new product or service, or a company anniversary.
5. TARGET MARKETING
If you’re looking for a simple and easy-to-use online marketing calendar with fewer features, you might want to check out the targetmarketing calendar. Priced at $79.95, this product doesn’t come with all the features of the other eight items on this list, but at least you won’t have to pay for added features – like e-commerce tools, membership plans, and more.
With the targetmarketing calendar, tracking your customers’ behavior and analyzing the results of your marketing efforts becomes much simpler. You can set up automated e-mail campaigns and make quick adjustments to your website based on the information gathered – like what’s working and what needs to be changed to improve your conversion rate.
6. KARMA
Karma is a marketing automation tool designed for businesses, brands, and organizations that want to keep track of their marketing activities and results. This product is designed to create an automated email campaign based on the information you provide – like when a new order is placed, an email is opened, or a product is clicked on. Essentially, Karma allows you to set up automated emails that are triggered based on user behavior.
The great news is that even if you’re not tech-savvy, you’ll have no trouble using this product – simply input the email addresses of your customers, connect your business to the internet, and you’re ready to start making some changes.
7. DURAND E-COMMERCE
Durand is a free e-commerce marketing suite designed to help online stores and retailers find and retain their customers. For a small business owner or marketer, this product can be a great choice since it’s quite easy to use – simply input the URLs of your favorite stores and you’re ready to create an account and begin using the product.
Even better, the store owners and marketers can sign up for a free trial and begin using the product – giving them a head start on developing their store’s online marketing plan before spending a single dollar on marketing.
8. VERTICAL MARKETING
Vertical Marketing is another free product from Ogilvy Worldwide that’s designed to help businesses and marketers find the best locations for their advertising campaigns. Essentially, this product offers a map-based approach to finding the best placements for your ads: near food, entertainment, and retail parks – areas where people are more likely to be shopping or eating – as well as sports stadiums, cultural venues, and other places where large crowds gather. You can use this product to find the best “vertical neighborhoods” in your city, allowing you to target the right audience for your product or service.