10 Marketing Buzzwords That Have No Place in Your Marketing Campaign

Whether you’re a seasoned marketer or a newbie trying to learn the ropes, there are certain buzzwords, phrases, and words that just don’t belong in your marketing material. Why? Because they don’t mean anything. They’re just empty words that won’t help you connect with your audience, and they certainly don’t mean anything positive or encouraging. So before you deploy your next marketing campaign, take a step back and ask yourself: Do these phrases, words, and buzzwords actually mean anything? If not, then why are you using them?

1. Authentic

When you’re marketing to millennials, it’s essential that your content is authentic and represents their interests. This means that the things you say and the language you use should reflect their style and what they value in life. Be mindful about your audience and tailor your content to speak to them. If you ignore this, you may come off as fake or insincere, which will turn off potential customers. You never know how many people you’ll reach through social media, so take the time to get to know them and learn what interests them. Authentic content is becoming a trending term, and marketers are taking note. According to HubSpot Blogs’ research, 79% of consumers are more likely to buy from or listen to brands they perceive as being authentic.

2. Progressive

What’s the meaning of “progressive” when it comes to marketing? If you’re unfamiliar, progressive marketing is a strategy that aims to attract and engage new customers while also retaining existing ones. Companies like Uber and Lyft have adopted this strategy, using social media to engage with customers, potential customers, and other influencers. When used in marketing, the word “progressive” simply means that you’re trying to improve and grow your business by attracting new customers, retaining existing customers, and expanding into new markets.

While this type of marketing can be effective, it requires a lot of planning and research. First, try to determine whether or not your business is currently functioning in a sufficiently “progressive” manner. If not, it may be time to reevaluate your strategies and see if another approach will serve you better. Of course, you don’t need to reinvent the wheel; there are many tactics and strategies that you can use to make your business more progressive. Just make sure that you’re using metrics to measure the success of your efforts.

3. Relatable

If you’re writing about social issues in your marketing material, you need to make sure that your audience understands and relates to what you’re saying. This is often difficult because the things that concern your audience may not be relatable to you or your staff. For example, a lot of marketers start their careers in social media because they want to understand and be able to communicate with their audience. Many of them end up hating doing marketing because they feel like they’re always talking about issues that they don’t necessarily have personal experience with. So until you’ve got some staff that’s had a similar experience, it can be hard to relate to your audience on a personal level.

Luckily for you, we’re here to help with 10 ways to relate to your audience more personally in your marketing material. Keep reading to find out what they are.

4. Inclusive

Inclusive marketing is all about being mindful of and including everyone in your marketing efforts. In other words, you’re not just targeting a certain audience with your material, you’re trying to appeal to as many people as possible. When used correctly, the word “inclusive” can mean that you’re including all genders, races, and communities in your marketing material, or it can simply mean that you’re including everyone in your marketing material.

According to the HubSpot Blogs’ research, 54% of consumers say that they’d be more likely to purchase from or listen to brands they perceive as being inclusive. So, in order to reach your audience, you need to make sure that your content is accessible to as many people as possible. This means that you can’t just rely on one or two forms of media to reach your audience – you need to expand your strategy to include other platforms like SEO, PPC, and social media.

5. Vivid

If you’re trying to grow your business, attracting and engaging with new customers is a great way to do it. However, you need to make sure that you’re keeping your existing customers engaged and interested in your products or services. One of the best ways to do this is through vivid marketing. Vivid marketing is all about making sure that your marketing material is interesting, appealing, and catches the attention of your audience.

To attract new customers, you’ll need to offer something new and exciting. If you have an established brand, you can highlight new products or services that you have to offer. You can also try offering a special promotion or discount that will encourage customers to come back for more. The key to keeping existing customers is by engaging with them on social media and other platforms. Create content that will entertain, inspire, or encourage your audience to come back for more. Make sure to vary your posts so that your audience never gets bored or irritated by constant social media chatter.

6. Actionable

While it’s great to have an interesting idea for a blog post or a Facebook update, these types of material are useless if your audience doesn’t know what to do with it. One of the best things you can do for your business is to develop a clear action plan that links specific tasks to measurable goals. When used correctly, the word “actionable” means that your material will help your audience take specific steps to achieve specific results. For example, if your material states that eating yogurt will help you lose weight, and you already know that you tend to put on a few pounds whenever you eat sweets, then that material is right in front of you: Eat more yogurt!

You shouldn’t underestimate the power of a simple, clear call to action. Once you establish this link, your audience will be more inclined to take action because they know what to do. Also, make sure that your action plan is measurable. Since this is marketing material, you’re going to want to be able to track the results of your plan to determine whether or not it was a successful campaign. This will help you establish baseline benchmarks and determine if there’s value in continuing with the campaign or establishing new goals. Measurable goals and results allow you to constantly improve your performance and establish a track record to show for your efforts.

7. Conversational

In a nutshell, conversational marketing is about creating material that your audience will actually engage with. Since social media users are constantly scrolling through their feeds, make sure that your material catches the attention of your audience and holds their attention. With this in mind, write your material in a way that is easy to digest and engage with. People love to talk about themselves and their interests in life, so make sure that your material relates to these interests.

If you’re having trouble engaging with potential customers, try using conversational marketing tactics and strategies to help you find the right tone of voice, words, and format for your marketing material.

8. Scared

What’s the most important thing in your business? Without a doubt, it’s sales. Attracting and engaging with new customers is a great way to grow your business. However, you need to make sure that you retain your existing customers and grow your sales with them. One of the best ways to do this is through scared marketing. Scared marketing is about creating marketing material that will make your customers feel anxious, worried, or concerned about a particular topic or issue. With scared marketing, you’re essentially trying to evoke an emotional response from your audience.

Since this is marketing material, you’ll want to keep your emotions in check and ensure that you don’t cross the line into negative territory. Make sure to brainstorm potential topics that you can tackle and spreadsheets or word-processing templates to help you organize your ideas. Once you’ve got your list, it’s time to take a step back and decide which ones you’ll use and which ones you’ll leave out. Choose your topics wisely because this is what will guide your entire campaign. Keep those that tend to generate the most anxiety in your audience and use them in your campaign. In the end, it’s all about determining what your goals are for the year and using these words, phrases, and buzzwords to get there. With a little bit of planning and using the above tips, you’ll be well on your way to making your marketing material shine.