Oklahoma Online Marketing Businesses: What Are They?

For years, Oklahoma has been known as the ‘Soil State’ due to its rich agriculture industries. Today, the same soil that produced crops, gives birth to digital marketers looking to make a living off the internet.

Since the Great Recession, hundreds of thousands of Americans have found themselves without a job security or a pension, searching for opportunities in a sluggish economy. Some of these jobless individuals found new lives in Oklahoma, taking advantage of the state’s relatively low cost of living and abundant job opportunities.

The ‘Soil State’ as we know it may be on the brink of a digital marketing revolution. If you’re looking to get into the field or are wondering what career choices are available, this article will help guide you.

Why Oklahoma?

Located in the center of the country, close to the largest cities, and boasting an average temperature of 75 degrees Fahrenheit throughout the year, Oklahoma is the perfect place to do business. The state is known for its beautiful weather, which encourages leisure activities and outdoor activities, like fishing, hunting, and exploring. With an estimated population of 650,000 individuals, searching for jobs is never tedious.

Not only is the weather ideal, but so is the culture. With an estimated 300 native-speaking Indian tribes inhabiting the area, tribal influence permeates every aspect of daily life. From architecture to fashion, the ‘Soil State’ has something for everyone. If you’re looking to make your presence felt, you can do so in style.

What Does A Digital Marketer In Oklahoma Do?

With the birth of the internet, information has become easily accessible and affordable. More people than ever are able to find jobs that fit their skills and experience, regardless of where they reside. The same is true for those looking to get into the field. There is no longer a need to settle for one role in life, as technology has enabled individuals to mold their career path based on their interests and strengths.

A digital marketer in Oklahoma is responsible for developing and implementing marketing strategies, as well as creating marketing plans for clients. These professionals are typically found working for large companies, but can also work independently.

The job requires knowledge of internet marketing, digital marketing, data tracking, and statistical analysis. While a bachelor’s degree in business or marketing is preferred, some employers will train entry-level employees on the job, so no prior experience is necessary.

The Growth Of Online Marketing In Oklahoma

In 2016, according to the Federal Reserve Bank of Dallas, the economy of Oklahoma grew by 2.9%. If you combine this with the state’s population growth rate of 1.9%, you’ll see that between 2015 and 2019, Oklahoma’s economy grew by an impressive 4.8%. This is significantly faster than the national average of 2.2% (adjusted for population growth).

Looking to take advantage of this growth, hundreds of thousands of digital marketers have found their way to Oklahoma, seeking opportunities in a robust economy. Since the start of this year, the state has seen a huge influx of job seekers, as the unemployment rate fell to 4.5% by June 2019, the lowest it’s been in over a decade.

Based on job search engine Indeed’s analytics, searches for ‘marketing’ or ‘advertising’ increased by 55% and 20% respectively in the first quarter of this year compared to the last quarter of 2018. It’s an indication that more people are becoming interested in job opportunities in this field.

Skills Needed To Be A Successful Digital Marketer In Oklahoma

Since the field is relatively new and constantly evolving, experienced professionals are in high demand. One of the biggest challenges new professionals face is acquiring the necessary skills to succeed in this role. To land a job, you need to have a skill set that employers want to see, and to be able to land that job, you need to be able to prove that you have that skill set.

Based on the knowledge and experience needed to be a successful digital marketer in Oklahoma, we have compiled a list of the top skills that will get you there.

  • Web design
  • SEO (search engine optimization)
  • Marketing analytics
  • Database management
  • Copywriting
  • Video editing
  • Social media marketing
  • Paid advertising
  • Web content strategy
  • CRM (customer relationship management)
  • SEM (search engine marketing)
  • Branding
  • Analysis of web analytics
  • Web analytics
  • Reporting
  • Reporting
  • Project management

Where Can I Study And Get A Job In Digital Marketing In Oklahoma?

With over 150 universities in Oklahoma, finding the right platform to gain experience is never a problem. Whether you’re looking to further your education or are ready to enter the workforce, the sky is the limit.

The University of Oklahoma, located in Norman, Oklahoma, is the state’s largest university, offering a variety of undergraduate and graduate degrees. The university was founded in 1890 and is considered one of the most prestigious institutions in the state. Already accepted as a student at the University of Oklahoma are several hundred students from around the world, which is a testament to the university’s ever-expanding reputation.

The benefits of a large university in your area of study also means more opportunities for job hunting. Indeed, when comparing the job listings between the University of Oklahoma and University of Central Oklahoma, you’ll see that the former is much more preferred for employment.

The University of Central Oklahoma, established in 1890, is the state’s second-oldest university and the largest college or university in the state. Its main campus is located in the heart of the city, in an area known as ‘UCOK town’, and it offers a variety of bachelor’s and graduate degrees. As the name would suggest, the primary audience of this university is centered around the central Oklahoma region.

The University of Oklahoma and the University of Central Oklahoma have a combined alumni network of over 120,000 individuals, which makes for an amazing support network, should you need it. Both universities are proud to call themselves ‘A-Team schools’ and have a reputation for strong academic programs and providing quality student life.

How Can I Get Started In Oklahoma?

For those interested in getting into the field, there are several different routes you can take. Depending on your desired job title and the time you want to make a transition, you can use one of these methods to get started.

Since the field of online marketing is constantly evolving and due to the need for ongoing education, experienced professionals can find themselves in high demand. If you meet the criteria listed above, consider pursuing a career in digital marketing in Oklahoma.

The state of Oklahoma offers a variety of job opportunities in the field, so if you’re looking for a place to land, this is the perfect opportunity. With a low cost of living and an abundance of job opportunities, you can develop skills that will land you a high-paying job and enable you to provide for your family.