Inevitably, as the COVID-19 pandemic settles down, people will be looking for ways to earn a living. Some will choose to go back to their jobs, while others will decide to go solo and try their hand at online marketing. In fact, according to one digital marketer, there are now more than 100,000 jobs in this field, and the demand is expected to increase dramatically.
If you’re looking to get into the field, you’ll probably wonder where you should start. With so much competition, how will you break into the industry and rise above the rest? While it would be great to say that all you need is a good idea and some technical skills, as an entrepreneur you’ll quickly find out that startups usually don’t have the resources for SEO, PPC, and content creation in-house. That’s where you come in.
Luckily, there are a number of options available to aspiring digital marketers in Oklahoma City. Below, you’ll discover three ways to make your mark in the industry while giving yourself the best chance at success.
1. Attracting, engaging, and retaining customers
In the early stages of your internet marketing business, you’ll be focused on attracting potential customers to your site. But in order to keep them coming back for more, you’ll need to engage with them on a more personal level. That’s where content marketing comes in.
Thanks to the pandemic, people are spending more time online and using digital platforms to find content. With consumers increasingly seeking an emotional connection with brands, you’ll need to establish yourself as a go-to source for content if you want to succeed in this arena. Create engaging, compelling content across all platforms, and you’ll be able to capture the attention of your audience. If you can grow a community of passionate fans, you can guarantee that you’ll be able to attract new customers to your site.
2. Search engine optimization (SEO)
SEO is the process of getting your website to appear at the top of a search engine’s list of results for popular search queries. In 2020, it’s more important than ever to get your website optimized for search engines because there are now more competitors than ever before.
SEO can be highly effective in drawing new customers to your site if done right. Simply put, the better your SEO the greater the chance of someone discovering your site when they are searching for a product or service related to what you offer. Essentially, if you want to grow an online marketing business in Oklahoma City, you’ll want to get serious about SEO. Fortunately, there are a number of reputable companies that can help you get started, including Search Engine Optimization Consultant Tulsa, which can help you overcome any SEO obstacles that may get in the way of your success.
3. Pay-per-click advertising (PPC)
Pay-per-click advertising, or PPC, is any type of ad campaign where you only pay for each click on your ad (including visits to your website from someone who searched for your product or service).
The benefits of PPC advertising are that you only pay for results, and you can target your audience based on gender, age, location, and devices (e.g., whether someone is on a desktop, laptop, or mobile phone). Additionally, you can set your daily budget and know precisely how much you’re spending.
Choosing the right keywords is crucial when optimizing your site for search engines. If you’re looking to get started with PPC, you’ll want to identify popular keywords that relate to your niche, and then create content using those keywords. The better your content, the greater the chance of someone discovering your site when they are searching for a product or service related to what you offer.
With so much competition, it’s essential to find a way to separate yourself from the crowd. One way of doing this is by offering unique products and services that no other company can, and will not be able to, provide. Differentiation is the key to creating a niche, and in today’s marketplace, having a niche product can put you ahead of the competition.
The above three points cover the basics of getting started in the online marketing industry. From here, you can take your knowledge and experience and shape your own path to success.