Online Marketing Bureaus – What’s the Difference?

There’s been a lot of talk in recent months about online marketing bureaus, or OMAs. Some people even suggest that those who work at these companies should be paid the same as those who work at marketing agencies.

While there’s no denying that working for a marketing bureau can be quite rewarding, it doesn’t come without its perks. For instance, many marketing bureaus offer health insurance and a retirement plan. These are things that can be difficult to come by elsewhere.

Marketing Agencies Vs. Online Marketing Bureaus

If you’re just joining the conversation, please understand that we’re comparing apples to oranges here. An online marketing bureau, or OMA, is not the same thing as a traditional marketing agency or a digital marketing agency. Here are some of the key differences.


OMAs are usually much smaller than traditional marketing agencies. This can be a positive or negative factor depending on how you look at it. On the one hand, the smaller size of an OMA makes it easier to maintain a close relationship with clients. On the other hand, it can make it more difficult to offer a widespread range of services. If you work at a big firm, you may find that you can get most of what you need. If you work at a smaller firm, you’ve got to be more resourceful.


Unlike traditional marketing agencies that typically only focus on one or two areas of marketing (such as SEO and PPC advertising), many OMA’s are able to provide full service marketing. This could include everything from SEO to PPC, content creation to email marketing, and social media to landing page optimization. This allows them to become the one-stop-shop for all of their clients’ marketing needs. It also makes it easier for them to communicate and work with other agencies and experts in the field.


Typically, the pay rates of OMAs are higher than those of traditional marketing agencies. This is mostly because they negotiate better rates with their suppliers. Furthermore, some OMA’s even pay their employees above-market rate. This can be a huge draw for talented, experienced professionals.


While many OMAs offer health insurance and a retirement plan, they also provide a number of other valuable benefits. For example, many bureaus offer life insurance, disability insurance, and professional development opportunities. They may also have flexible work hours, provide on-site childcare, and/or offer paid vacation or sick leave.

To learn more, you can visit this link to the Digital Marketing Jobs website, where you can search for marketing jobs by city. You can also find many listings on this website, which specialize in identifying the top marketing jobs available today.

Many marketers have discovered the perks that come with working for a marketing bureau, but there are also a lot of disadvantages to this type of arrangement. If you’re thinking about applying for a position with an OMA, consider all of its advantages and its disadvantages. Then, you’ll be able to make the right decision for yourself.