The world of online marketing is changing. Thanks to the many tools and developments available to marketers today, the way we engage with potential customers is evolving.
Just like many other industries, marketing online is no longer restricted to just emailing and interacting with customers through social media. With SEO, remarketing, social media, content creation and distribution all available to marketers, digital marketing bureaus in Eindhoven, Netherlands are thriving.
Why Eindhoven? It’s a well-known fact that The Netherlands is one of the most technologically advanced countries in the world. So it really shouldn’t come as a huge surprise that Eindhoven is leading the way in terms of embracing new technologies and evolving marketing practices.
Evolving Digital Marketing
It would be a missed opportunity if we fail to acknowledge the fact that Google, the world’s largest search engine, is headquartered in the Netherlands. This has had a significant impact on how the world views and interacts with websites and online content.
Thanks to the internet, it’s now possible to operate a business across the whole world, and this has encouraged countless entrepreneurs to create unique websites and online stores for customers worldwide.
Even prior to the invention of the internet, The Netherlands had an extremely developed merchant marine, which aided in the country’s early adoption of credit cards and other technological advancements.
So it’s not just about the benefits of living and working in one of the most technologically advanced countries in the world. The opportunities that it presents to entrepreneurs is also a major contributing factor.
The Changing Demographics of Digital Marketing
In 2018, eMarketing, a digital marketing agency, analyzed the digital marketing activities of over 13,000 consumers across 10 different countries. They found that people are using the internet to discover products and services, rather than just using it to search for information.
This is one of the major differences between now and a decade ago. Back then, people primarily used the internet to find information. Now, with more mature digital marketing practices and technologies, marketers are able to target consumers through a variety of methods.
Searches on Google increased by 20% in 2018, compared to 2017. This follows a similar pattern since 2015, when compared to 2014. So, if you’re still relying on SEO to drive traffic to your website and generate leads, you might be missing out on the boatload of opportunities the internet presents.
Increased Customer Reach
The evolution of SEO and the increased customer reach it affords marketers is a significant game changer. In 2018, Google stated that they had over 500 million monthly active users. This makes them the world’s largest search engine. It would be a missed opportunity if we fail to acknowledge the fact that more and more people are using the internet to discover products and services compared to just using it to search for information.
Thanks to the many tools available to SEOs, marketers can discover the right keywords, track website traffic, and engage with potential customers across different platforms.
The increased customer reach that digital marketing provides is invaluable. Whether you operate a brick and mortar store or a virtual one, being able to discover potential customers and convince them to buy from you is much easier said than done. But with SEO, you can easily target the right audience and grow your business online.
Emerging Technologies and Evolving Platforms
Although the evolution of SEO and digital marketing is significant, it’s not all sunshine and rainbows. As with any emerging technology, there are some significant challenges that need to be overcome.
One of the major challenges is ensuring that your website is performing at its optimum capacity. If you’re wondering, “Is my website performing well enough?”, then it’s time for an audit. One of the best tools for doing this is Website Performance Optimizer from Bluehost. This tool allows you to discover the weaknesses of your website and make recommendations for improving its performance. It’s also helpful for finding out how visitors are finding your website and what they’re saying about it. So, if you’re looking for an easy-to-use tool for discovering the strengths and weaknesses of your website, then you need to consider Bluehost.
Another major challenge is engaging with potential customers through various channels and platforms. As we’ve established, the world of online marketing has changed significantly in the past few years. Back in 2006, social media hadn’t even been invented, and people primarily used email to communicate. Today, with billions of users across all different platforms, marketers must contend with the deluge of information that comes with being active across so many platforms.
To stay relevant and competitive, marketers need to create content for various platforms. But the volume and demand for content is only going to increase. If you think that creating content for multiple platforms is difficult, you’re right. But with tools like HubSpot, you can easily establish the consistency of your content, across various platforms and media. And when you do, you significantly reduce the amount of time and effort you need to put in to create each piece of content. So, instead of creating separate pieces of content for different platforms, like blogs and social media posts, you can use content strategy to create a single piece of content that serves multiple platforms. This not only saves you time, but it also improves customer engagement, because customers can more easily access the information that they need, when they need it. Ultimately, this benefits everyone involved in the process.
Like many other technologies and platforms, the evolution of SEO and digital marketing is progressing. Just like automobiles a hundred years ago, this “new” technology will eventually be “old” technology. However, at this point in time, SEO and digital marketing are still young enough to make a dramatic impact on business and marketing.