One of the biggest challenges that small businesses face is coming up with the right marketing strategy. With so much information and digital content available, it can be hard to maintain a foothold in a crowded marketplace. The good news is that there are specialists who can help. An online marketing agency in Den Haag can offer invaluable support by combining creativity with strategic thinking.
The Vitality Of Digital Marketing
While SEO has always been considered to be an integral part of a digital marketing strategy, the evolution of search engine algorithms and social media make it clear that marketing in the digital sphere has reached a whole new level of importance. Thanks to the power of platforms like Google, businesses can get in front of more potential customers than ever before.
According to HubSpot Blogs research, 65% of businesses are using digital marketing to attract new customers. This figure is predicted to go up to 76% in 2021.
Traditional marketing methods like TV advertising and print publications still have their place, but they must evolve to fit in with emerging technologies like SEO, PPC, and content marketing.
Why Online Marketers Exist
Traditional marketing methods are still going to be successful in the coming years. According to HubSpot Blogs research, 17% of businesses are using SEO to attract new customers. However, given the rise of virtual assistants and the ubiquity of smartphones, SEO may not always be the best option.
For instance, if your site is lacking in content or if it’s just not that good, it might not do well in search engines. Even if you do have the content, it might not be easy for potential customers to find it. In that case, paid advertising through PPC (pay per click) or social media marketing could be a more realistic strategy.
The Difference In Strategy
Just because your site might not be performing well in search engines doesn’t mean that you need to scrap the entire digital marketing strategy. Paid advertising can still be a successful method of marketing if done correctly. However, it takes a lot of research and planning to ensure that you are investing in the right campaigns. This is where a digital marketing agency in Den Haag comes in.
A good agency will take the time to understand your business and the types of customers you are looking for, as well as your budget. They will create a strategy and build up a profile of how each platform and tactic can benefit your business.
From an SEO perspective, you could benefit from a range of services, from carrying out keyword research to setting up product review stations on social media.
Set A Budget
One of the first things you will need to do before making any major investment in digital marketing is to set a budget. While it would be great to have enough funds to cover all of your digital marketing expenses, you must set a limit on how much you can spend.
Even if you have the money, you might still not be able to get the best out of your campaign if you don’t have the proper strategy in place. Setting a budget can help you choose the right tactics and platforms, and ensure that you are investing in the right ones.
Choosing The Right Platforms
When it comes to marketing channels, social media is still the most popular. It’s easy to use and accessible and, for the most part, free. Platforms like Facebook and Twitter encourage users to “like” and “follow” your page, which can result in hundreds of thousands of potential customers coming your way.
Although it might not seem like it at first glance, not all social media channels are created equal. It’s important to choose the right platform for your product or service. If you’re looking for consumers in Europe, for example, you might want to consider creating an account on TikTok.
TikTok’s popularity in Europe actually outstrips its popularity in the U.S. According to TikTok usage statistics from CanvasPulse, 40.3 million people use the app in the U.S., compared to 39.9 million people in Europe. However, that’s likely to change in the near future as TikTok limits the amount of data it shares with third-party apps. The goal is to protect the user’s privacy and ensure that their data is only shared with high-quality apps that meet certain standards.
If you’re looking for more traditional customers, you could consider trying out traditional social platforms like LinkedIn or Instagram.
The Importance Of Measurement And Analysis
The final step in the process of choosing a digital marketing agency in Den Haag is to check out their previous work. If you’re able to, get in touch with previous clients and see what they had to say about their experience working with the agency.
This is also a great place to look for testimonials. Although you cannot always trust these kinds of reviews, they can provide you with a good indication of how effective the agency’s strategies were and if they are likely to be effective for your business.
Measuring and analyzing the results of your digital marketing campaign is also a vitally important step in the process. While you might initially see a bump in traffic from a new blog post or paid ad campaign, it can take some time before you are able to measure the true success of these efforts.
Depending on how invested you are in measuring and analyzing the results of your campaign, you might want to hire a digital marketer or agency to help you set up regular analysis sessions.