The meaning of ‘an online marketing bureau’ is ‘A company or individual that conducts marketing activities online’ and can be used as a verb or a noun. Essentially an ‘OMB’ is a company that specializes in online marketing, which can take the form of marketing campaign management, SEO, or PPC management.’
Why Do You Need An Online Marketing Bureau?
Let’s face it, the lines between marketing and digital marketing have become blurred. Marketing is now a process that takes place online as well as in traditional print and television media. Email marketing, social media marketing, and web analytics are all part of the mix, which leaves traditional marketing divisions like PR and Advertising trying to keep up.
As a result, many companies are looking to cut overhead and want to focus on what’s important to them – getting their products and services to market – while outsourcing the less important task of ‘marketing’ to an ‘OMB’ who can take care of the dirty work.
Why should you outsource your marketing to an ‘OMB’?
Marketing is a complex process and a lot of responsibility falls on the shoulders of one individual or a team. Managing multiple marketing projects and campaigns across different platforms (web, social, mobile, etc.) while ensuring alignment and consistency is a lot to ask of one person or a small team. This is where the value of an ‘OMB’ comes in.
Marketing is a task that needs to be accomplished in a strategic way that drives real results. An ‘OMB’ can take the complexity out of marketing, reducing overheads, increasing velocity, and helping you to get the most from your marketing investment.
What Responsibilities Does an ‘OMB’ Have?
Since marketing is a larger process that involves multijob teams in various locations, coordinating the different areas of responsibility and accountabilities is a vital part of the role. As the name would suggest, an ‘OMB’ has a specific set of responsibilities that they take on; these include:
- Marketing Strategy
- Planning and Execution
- Consulting With Stakeholders
- Analytics and Reporting
- Sourcing And Managing The Effective Use Of Technology
It is important to note here that while the responsibilities of an ‘OMB’ seem quite broad, they actually focus on three key areas:
- Strategy
- Planning And Execution
- Consulting With Stakeholders
These areas fall under the responsibility of the Director of Marketing and are responsible for developing and executing a marketing strategy that is both responsible and effective. They are also accountable for the performance of the Marketing team and ensuring that all activities are aligned with the overall marketing strategy.
What Type Of Skills Does An ‘OMB’ Need?
Developing an effective strategy is critical to the role of an ‘OMB.’ This involves developing a strong understanding of digital marketing and how different platforms (web, social, mobile, etc.) can all be used to effectively market a business or product. They also need to be comfortable with a diverse set of technologies and platforms, as well as being able to operate effectively across different time zones.
In addition to this, to effectively manage the marketing process, an ‘OMB’ needs to be organized, task driven, and able to work both independently and as part of a team.
Who Will Manage Your Marketing?
This is one of the most important questions you need to ask yourself before you make a decision to outsource your marketing. Who will manage my marketing?
Depending on the size of your organization, you might decide that a standalone PR agency or corporate communications department can take care of your public relations. For smaller organizations, you could look to a boutique agency that can bring additional expertise to bear in terms of marketing strategy and planning. Your account manager at the PR agency or corporate communications department should be able to provide you with a proposal for a standalone marketing agency that can take care of your entire digital marketing strategy, from strategy to performance marketing.
Deciding who will manage your marketing is a big decision and it’s important that you make the right choice. In making the right choice, you need to think about what’s important to you and your business – what do you want to see from your marketing? Once you’ve answered this question, you can start to map out a plan that will help you to achieve your goals.