Welcome to Marketing for Free! If you’re looking to start a business but don’t want to spend too much money, then you’ve come to the right place. We’re going to teach you how to market a business for free. Let’s get started.
Use Your Phone
Nowadays, more and more people are getting their social media fix through their phones. According to PEW Research Center, 68% of Americans get their news from social media sites, and 33% get their news from TV. Since so many people are getting their news through mobile phones, why not utilize that to distribute your business’ news? You can utilize Twitter, Facebook, Instagram, and Pinterest to market your business. However, not all of these platforms are created equal. You need to focus on a few key areas to ensure your marketing efforts are effective.
Vary Your Content
When someone comes across your marketing content, they’ll most likely be scrolling through your updates, trying to find something interesting to read. If you’ve been consistent with your updates, your followers will have grown accustomed to reading your daily or weekly content. Keep varying your content by publishing varied lengths of articles, mixing in multimedia content, and publishing blogs every once in a while. The more regularly you post, the more predictable your content should appear to your audience.
Use Hashtags
When you post content to social media platforms like Facebook or Twitter, take the time to hash out your hashtags before you hit “publish.” If you want to find more customers in your local area, then you can utilize hashtag marketing to gain more traction. When you post something on social media, you’ll most likely include the hashtag #localhashtags to gain more exposure in your area. If someone else posts something on social media that includes a hashtag that you’ve used, then it will appear as though your content was the inspiration behind their post. This is pretty cool because someone else may have found your business name and website through your social media posts!
Content Is Key
What would the New York Times say is the most important part of a successful blog post or website? The answer is simple: the content. People come back for more because they love your content and want to read your articles or follow your blog. Make sure your content is worth sharing and that you’re constantly posting fresh content. Keep your readers interested by providing them with valuable information that they can’t find elsewhere. If possible, conduct interviews with industry experts or prominent figures to provide your audience with an interesting perspective on the subject matter at hand. If you can bring something new to the table that will benefit your audience, then you’ll find success regardless of what stage your business is in.
Have A Plan
If you’re looking to start a business, then you’ll most likely need to find a space to do so. Even if you have a grand plan in mind, you may not be able to pull it off without a solid space to put it in. Having a space will assist you in making the most of your time and allow you to be more flexible with your business’ operations. Instead of running around town trying to find an affordable space, take the time to think everything through and plan out a strategy. With a little bit of planning, you can ensure that your business runs smoothly and efficiently, and helps you grow to your fullest potential. Have a plan, and you’ll be able to execute!
Pick A Niche
When deciding on the topic for your marketing blog, keep in mind that not all niches are created equal. Just because your niche is trending doesn’t mean that you should exploit it by writing about celebrity scandals or popular gossip. Rather, write about something that you’re passionate about and that will help your audience understand and appreciate your unique perspective. If you can tie your niche to a familiar topic with broad appeal, like technology, then this is the perfect starting point for a marketing blog.
Build A Following
If you want to make money off your blog, then you need to build a following. How do you do this? You attract potential customers to your blog by sharing valuable content that will interest them. You can do this through guest blogging for other sites and building a social media following. If possible, find an audience that is already interested in your subject matter and can benefit from your content. Start a blog for free on a platform like WordPress or use a tool like Google Docs to create and maintain a professional-looking blog. Ensure that your blog is active on social media and adds value to the conversations happening in your niche.
Thanks for reading! We hope this article has helped you in your quest to start a virtual assistant business. Don’t forget to share this article with your friends and contacts, and if you’re looking for advice, feel free to leave a comment below!