You’ve built a fantastic product or service, now it’s time to find customers. But how? The most common answer is to use online marketing. If you’re reading this, I assume you’re already somewhat familiar with the basics of online marketing. If not, don’t worry – I’ve got you covered.
What Is the Best Online Marketing Bureau for Small Businesses?
There are many different kinds of businesses and marketing strategies; this is one of the most common questions among small business owners. Just because your product or service is small doesn’t mean that you have to settle for the first and only company you find online. There are many different kinds of businesses, and just because they’re small doesn’t mean that they can’t offer great value.
The best online marketing bureau for small businesses is the one that provides you with the most value at the lowest cost. To figure that out, you’ve got to learn a bit about the pricing models of various companies.
Free Versus Fee-Based Models
There are two main kinds of pricing models available to companies that offer online marketing services: free models and fee-based models.
The first and most popular option among small businesses is the free model. With this model, the company takes care of the whole process from design to execution. Generally, you don’t need to worry about a thing. Just put in the content and the site will attract customers to you.
The problem with the free model is that it doesn’t offer you much in the way of value. Sure, the design and the setup of the site might be free, but the content is what provides value. Most companies that offer free content are either a) trying to seed their community with content or b) trying to get a jump on a competitors’ website. In either case, the goal is to get as much content online as possible. That’s why they’re offering content for free. It’s a race to the bottom.
If you’re looking for value for your money, you should consider the fee-based model. With this option, you have to pay a small up-front fee and then you can use the service as you normally would. The major difference is that, instead of being provided with free content, you have to purchase that content separately.
The reason why this is typically the best option for small businesses is that it provides you with the value you’re looking for. You get the service with the expectation that you’re going to pay for it. That way, when you do use the service, it will feel more like a partnership. No more free content and no more hoping that your community will contribute. You have to pay for value you get.
The Most Popular Free Online Marketing Solutions
Even though the free model has been hugely popular among small businesses, it doesn’t mean that all free online marketing solutions are created equal. There are many different kinds of companies that provide free content, and while most of them will get your foot in the door, it’s up to you to sift through the noise and find the good stuff.
Here are the most popular and trusted organizations and websites that provide free online marketing content:
- HubSpot (https://hubspot.com)
- MarketBright (https://marketbright.com)
- Sprout Social (https://sproutsocial.com)
- BizEaze (https://bizaze.com)
- Blue Corona (https://bluecorona.com)
- Convertri (https://convertri.com/)
Top Recommended Fee-Based Online Marketing Solutions
Now that you know what’s available for free, it’s time to dive into the world of paid services. These are the services that cost money and can provide you with powerful results. For that reason, many small businesses choose to go with a fee-based model.
Here are the top recommended fee-based online marketing solutions that can help you establish and grow your business:
- Revive Old Fans By Grabbing Attention With A Promo Code From Day One (https://reviveoldfans.com/)
- The Grower (https://thegrower.com/)
- Convertri (https://convertri.com/)
- Bluecorona (https://bluecorona.com/)
- Canva (https://www.canva.com/welcome/)
- Squarespace (https://www.squarespace.com/welcome/)
- Weebly (https://weebly.com/welcome/)
Considerations For Entrepreneurs
If you’re interested in pursuing an entrepreneurial path, you need to be mindful of a few things. First, understand that you’re entering a competitive environment. Second, be sure that you’re equipped with the skillset needed to be successful. Finally, become your own brand. This is easier said than done, but it’s worth it. Once you’ve established your own name and identity, it will be much easier to find the right customers.
Now that you know the basics of marketing, take a few minutes to research other options available to you. You don’t have to rush into a decision, but you should have a good understanding of what you’re getting into. Don’t be afraid to spend some money on quality if it means you can generate more value. In the end, marketing is all about generating value for your customers, and that, my friend, is what makes all the difference.