The growth of online marketing, especially social media marketing, has made it incredibly easy for businesses to connect with customers. And while there are plenty of tools out there to help you market your product or service online, not all of them are created equal. That’s why I’m sharing with you my top 10 favorite internet marketing tools—all of which are free—in case you’re looking to expand your digital marketing tool belt.
If you’re looking for a simple tool to collect emails, you can’t go wrong with Wufoo. As the name would suggest, Wufoo is a tool designed for building landing pages. While you can use it to gather email addresses, create landing pages, and even send out automated emails, the real power of this tool lies in its simplicity. Simply log into your Wufoo account, enter the URL of the website you’d like to build a landing page for, and choose the template you’d like to use. If you’re looking to create a free landing page without any distractions, Wufoo is a no-brainer.
A little more complicated than Wufoo, HubSpot is a marketing automation tool that can also be used to create custom email campaigns. What HubSpot does is allow you to set up different automated email campaigns for different parts of your business. So, if you’re looking to keep up with the latest news, product announcements, and discounts, you can create a separate campaign for each of those uses. Plus, you can even use the tool to create ads and landing pages for your social media accounts. And while HubSpot is most commonly known for its inbound marketing automation capabilities, it also offers marketing funnels, social media integration, and more.
Similar to HubSpot, Buzzfeed is another content-focused platform. However, while HubSpot tends to focus on gathering customer data and nurturing those relationships, Buzzfeed encourages you to create content and share it across social media channels. With over 20 million monthly active users, you’ll definitely want to take advantage of the platform’s enormous popularity.
You can take advantage of the tool’s popularity by creating various content types, like videos and infographics, for clients to consume. Additionally, you can use the tool to generate ideas for content you might create yourself. One of the best things about Buzzfeed is its emphasis on content creation. The platform’s mission is to “inspire, engage, and educate people,” and as a result, you’ll see a lot of content-related tools and resources.
Hootsuite is one of the biggest players in the social media space, holding the #1 spot in the Top 5 Social Media Marketing Platforms ranking. What makes Hootsuite unique is that it offers a combination of social media marketing tools and platforms, content creation, and audience engagement, in one place. It isn’t difficult to see why Hootsuite is one of the most popular social media marketing platforms. With a user base of over 20 million, you’ll definitely want to take advantage of the platform’s popularity.
Another content creation platform that deserves a spot on this list is Moz. Similar to HubSpot and Buzzfeed, Moz is another place where you can pull inspiration for content ideas. Additionally, with its unique “Persona” feature, you can target content based on the demographics, psychographics, and digital behaviors of people who use Moz. And while you can use the tool to build landing pages, blogs, and even entire websites, one of its biggest strengths is its robust suite of content creation tools, like video and GIFs.
If you’re looking for a landing page generator with a bit more functionality, check out Mikoyan. This tool allows you to select a base URL for the page you’re building, along with the template you’d like to use. After that, it’s just a matter of entering the content you’d like to include and choosing the links you’d like to include in your navigation bar.
HubSpot Blogger is a tool that can be used alongside the HubSpot marketing suite to create and publish blog posts. And while you can use it to create and publish your own blog posts, the real power of this tool lies in its content scheduling and management features. If you’re looking for a free blogging tool that can be used to create and manage content across platforms like your website and social media accounts, HubSpot Blogger is a no-brainer.
If you’re looking to create a lead magnet for your business, you can’t go wrong with Convertri. This tool allows you to choose a template you’d like to use to build a landing page, then enter the URL of the website you’re marketing and choose the type and quantity of lead magnet you’d like to include. After that, it’s just a case of entering the emails you wish to receive the magnet to and choosing a distribution list. Similar to HubSpot Blogger, Convertri is a no-brainer when it comes to lead magnet creation because of its easy-to-use template features.
Last but not least, we have Automattic. Not only is this company responsible for the popular WordPress blogging platform, but it also owns a bunch of other popular content-related platforms, like Typeform and Hello Fresh. Automattic’s content creation tools are what make it stand out from the rest of the tools on this list. Similar to the rest of the tools on this list, Automattic’s content creation tools can be used to build websites, landing pages, and even social media accounts. But what makes this tool different is the ability to build all of that content using only a few clicks of the mouse.
For example, if you’re looking to create an email marketing campaign, you can use Automattic’s tool, Typeform, to choose a template for the email, then enter your subject line, a message, and recipients. After that, you can simply choose the type of content you’d like to include (to read or to download) and which social media accounts you’d like to post it to. Done. You now have an email campaign, complete with downloadable content (e.g., a PDF of your e-book), ready to send out.
Word of advice: don’t just use any old email marketing provider. There are a few things you should look for in an email marketing tool, like autoresponders and email deliverability.
Choosing a marketing automation tool to build your next Marketing Cloud or inbound marketing campaign can be difficult. This is because there are so many tools out there, and it can be difficult to know where to start. However, if you use the tips and advice covered in this article, along with the information about each tool’s feature set, you’ll be able to make the right decision for your business, and find the best tool to help you reach your goals.