What is an Online Marketing Brief Description?

An online marketing brief is a one-page document that acts as a mini-proposal for a marketing campaign. As the name implies, it’s meant to be brief. Ideally, you want to keep your online marketing brief to one or two pages, including tables and charts. The goal is to keep the pitch simple and clean while still getting the point across.

The document should include a call to action asking the reader to either subscribe to receive more information or take some kind of action (like downloading a PDF or visiting a specific website). Keep the call to action simple and straight-forward.

Why Create An Online Marketing Brief Description?

An online marketing brief allows you to quickly and easily pitch various marketing campaigns to your client without wasting endless hours writing a full proposal. Plus, you can maintain complete control over the content, design, and delivery of the pitch.

You’ll typically need an internet connection, a laptop or desktop computer, and Adobe Acrobat Reader to view and print PDFs. We recommend utilizing a service like HubSpot to send the pitch as a letter via email.

How Do I Write An Effective Online Marketing Brief Description?

The first step to writing an effective online marketing brief is to set the right tone for the document and project you’re working on. To do this, decide on the target audience for your pitch, and write with that audience in mind.

In the proposal, you should align your message with what the reader knows, thinks, and feels. This means that you should try to include words, phrases, and sentences that resonate with the prospect. It’s important to find a way to connect with the reader on a personal level, even if your client is a business associate. In addition, it’s essential that the content is relevant and useful to the prospect.

To write an effective online marketing brief, put yourself in the shoes of a confused prospect who wants to learn more about your product or service but isn’t sure how to approach your company. What do you want them to know about your product or service? What do you want them to do? How do you want them to feel once they’ve done so?

As we mentioned above, a concise online marketing brief is preferable. To achieve this, keep the following pointers in mind:

Cut Out The Fat

Just because a marketing plan or proposal is brief doesn’t mean that it has to be simplistic. A lot of companies use an online marketing plan as a springboard for a longer document, which is then copied and pasted into the new brief. This can result in a lot of unnecessary verbiage.

To keep your online marketing brief effective, stay alert for long blocks of text that you can cut out. Sometimes, a simple sentence can serve as well to get your point across. If there’s a particular part of the proposal that you think could be shortened, take the opportunity to do so.

Keep It Concise

Although you may have included numerous bullet points and paragraphs in your previous marketing plan, not all of this information will be needed to pitch your product or service. When you shorten the pitch, you’re increasing the chances of the reader skimming through the content and getting the point across. Concise writing conveys the point more effectively than a page of rambling text.

To keep your online marketing brief concise, you need to identify the main points you’re trying to make and cut out all the rest. It’s important to remember that the reader is more interested in your product or service than the details that you include. In other words, they care about the outcome, not the journey. This is why a short pitch is effective – they can quickly get the point across without having to wade through a lot of information that they don’t need to.

Use An Outline Or Framework

Whether you’re writing an article for publication or you’re planning to pitch an article to a publication, it’s essential that you have a clear idea of how you want the piece to flow. This is why you need to use an outline or framework. The first few sections of your paper should outline the topic and outline the different topics you’ll be covering. This will help you to keep your paper cohesive.

To start, create an outline with the following:

  • Title
  • Summary
  • Introduction
  • The Problem
  • Traditional Vs. Digital Marketing
  • The Solution
  • Implementation
  • The Benefits
  • Your Unique Perspective
  • Other Important Points

Use an online marketing outline to quickly get an idea of how many pages you’ll need, and it will help you to see the bigger picture. As you write, you’ll discover any missing pieces and be able to flesh them out accordingly. When you follow this process, you’ll find that writing an effective paper becomes much easier. Plus, you’ll have a clear idea of what you need to include in your paper. Writing an outline before you start is essential, as it will save you a lot of time and effort down the line. You’ll be able to pull this outline directly into your paper, which will make it much more readable. The end result is that you’ll have written an impressive paper in no time.

Create A Template

Every good writer should have a skeleton structure to work from. This means that you should create a template you can re-use when drafting your paper. When you have more than one person working on a particular project, it’s easy for the topic to become chaotic. This is why it’s important to have a template for each project. If you need to revise a section of your previous paper, you can always go back and edit the draft.

It’s best practice to create a template for each writer. This will ensure that any changes made to the text are reflected in all copies. In other words, you don’t want to rewrite the entire text when you make a few minor edits. Doing so would result in the content being incorrect. As you work on any given project, you’ll want to take the time to go through the template and make sure that all content is consistent and formatted correctly. This will help you avoid any unpleasant surprises once the paper is published.

Organize The Material

When writing an article, it’s important to have everything organized and in order. For example, you’ll want to start with an overview of the topic, followed by a short description of the different types of digital marketing. Then, you’ll want to cover the various solutions in more detail. When laying out the material, it’s important to follow an organizational pattern that makes sense to the reader. This will improve the flow and readability of your paper. When writing an article, it’s easy to lose track of where you left off. Having everything in order will help you to remember what you’ve written, and ensure that you don’t overwrite any of the previous material.

How Do I Print My Paper?

To print your paper, you’ll need to determine the size of the paper you need and then alter the template to fit the specifications. If you’re using Microsoft Word, go to File–>Print and enter the relevant information to print the document. Alternatively, you can use your web browser to navigate to the website of the newspaper you’ll be submitting the paper to and follow the on-screen instructions for printing.

Further Resources

If you’re looking for more information on writing an effective proposal, check out the below links. They’ll provide you with the inspiration and guidance you need to succeed: