It’s a common dilemma. You want to be able to improve your skill set as an online marketer, but you don’t have enough time to do so in-house. Perhaps you’re working full-time and trying to take on a side project to fund your addiction to vinyl records. Or, perhaps you’re a digital marketer who wants to expand your knowledge to include offline marketing and sales. In any case, you’re looking for a way to learn more and become an expert in your field. What you need is a book.
We’ve gone ahead and curated a list of 10 online marketing books you should definitely read if you want to become an expert in this field. These are the best books for entrepreneurs, digital marketers, and even web designers who want to learn more about the marketing side of things.
The Non-designer’s Design Book
This is the book for you if you’re a non-designer who wants to dive into design. It doesn’t matter if you’re a digital marketer, web designer, or even a photographer who wants to pursue design as a side hustle. If you’re looking for a place to start, this is the perfect book for you. It doesn’t get more generic than this: ‘The Non-designer’s Design Book’ by Chip Kidd. With simple step-by-step tutorials that make design accessible and easy to understand, you’ll be able to create your own unique designs without needing to be a professional. As a bonus, you’ll also discover how to properly use the available design programs, so even if you don’t have any previous design experience, you’ll be able to tackle any task confidently. This is the perfect book to help you get your feet wet, build up your portfolio, or even just for fun!
Designing for Profit: The Good, the Bad, and the Ugly
For those of you who are looking for some guidance on how to build a profitable business or simply want to learn more about the ups and downs of being a business owner, this is the book for you. Designing for Profit is a must-read for any entrepreneur who wants to learn more about the ins and outs of running a company. The author, Gabriel Weinberg, digs deep to answer questions such as: “How can I make my business more profitable?”, “What are my options when it comes to sales?”, and even “How can I generate word of mouth marketing for my business?”. It’s a must-read for any entrepreneur who wants to succeed in their field, and even those who want to pursue a side hustle in design and want to know what’s it like to run a business. Gabriel explores each question thoroughly, giving you a clear answer while not oversimplifying anything. It’s an invaluable resource for anyone who’s looking to further their knowledge in this field.
Selling Art: The Anatomy of an Online Art Store
The great thing about this book is that it doesn’t just teach you the technical side of selling art online. It also teaches you the psychology behind it. If you’re looking to take your art career or simply want to learn more about the business behind it, this is the book for you. It doesn’t get more generic than this: ‘Selling Art: The Anatomy of an Online Art Store’ by Mike Blumenthal and Michael Nash. If you’re an artist or designer who wants to become an online seller and attract potential customers to your shop, you’ll discover step-by-step instructions on how to structure your web store, get people to come back for more, and even close the sale. This is a valuable guide for anyone who wants to pursue an art career in-house or as a freelance designer. It’s a must-read for any entrepreneur or business owner who wants to pursue this line of work.
User Experience: The Science of Making Customers Happy
If you’re looking to take your marketing skillset offline and want to learn more about the science of getting people to do your bidding, then this is the book for you. It doesn’t get more generic than this: ‘User Experience: The Science of Making Customers Happy’ by Jeff Bezos. As the founder and CEO of Amazon.com, Jeff Bezos has a lot to teach us. This book isn’t just a compilation of marketing best practices: it’s a how-to guide for creating the perfect customer experience. Jeff explores everything from customer demand to web content to product delivery, offering a complete analysis of what makes customers happy and how businesses can achieve this. If you’re looking to make your marketing strategy more scientific and want to learn how to apply user experience design (UX) to your next project, this is the book for you. Even if you don’t run a marketing department, you’ll come away with a better understanding of what makes for a satisfying experience. You’ll also discover how to properly conduct A/B testing and what question to ask during the design process to make sure you’re building the right product.
Inbound Marketing: Create Awareness, Attract Interest, and Grow Sales
Inbound Marketing is a term used to describe marketing that focuses on creating valuable content that draws in interested buyers, instead of relying on expensive ads to attract customers. Those who practice inbound marketing believe in providing valuable content that is useful, valuable, and unique, and in building mutually beneficial relationships with their audience. This type of marketing focuses on engaging the right people with content that they value and appreciate, and then providing them with reasons to engage with your brand further. If you’re looking to take your marketing skillset to the next level and want to learn more about the theory and practice of inbound marketing, this is the book for you. It doesn’t get more generic than this: ‘Inbound Marketing: Create Awareness, Attract Interest, and Grow Sales’ by HubSpot.
The Better Angels Of Marketing: The Practical Guide to Digital Advertising
This one is for the digital marketer who wants to expand his knowledge to include offline marketing and sales. It doesn’t get more generic than this: ‘The Better Angels of Marketing: The Practical Guide to Digital Advertising’ by Aaron Strickland. If you’re a digital marketer who wants to take his skillset offline and want to learn more about the theory and practice of marketing, this is the book for you. It explores both online and offline marketing methods, giving you a comprehensive guide to getting your message out to the world. With practical tips on optimising adverts for different platforms and devices, you’ll be able to create effective campaigns that will make your clients (and your wallet) smile. You’ll also learn how to properly track the results of your campaigns so you can measure their success and continue improving your efforts. If you’re looking to take your marketing skillset offline and want to know what’s it like to run a business, this is the book for you.
Pricing Strategy: Know When To Overcharge and When Undercharge
Pricing Strategy: Know When To Overcharge and When Undercharge is a classic in the field of marketing. The author, Alistair Barr, covers everything from price perception to negotiation tactics, offering in-depth insights into how to accurately set your prices and maximize your profits. Whether you’re an online or brick-and-mortar retailer, this is the book for you. It doesn’t get more generic than this: ‘Pricing Strategy: Know When To Overcharge and When Undercharge’ by Alistair Barr.
Marketing to Mature Audiences: Focusing On The “Why” Rather Than The “What”
Marketing to Mature Audiences: Focusing On The “Why” Rather Than The “What” explores the changing face of marketing and the growing importance of focusing on the “why” rather than the “what” when reaching this audience. It doesn’t get more generic than this: ‘Marketing to Mature Audiences: Focusing On The “Why” Rather Than The “What”’ by Jana Chokshi. If you’re a marketer who wants to take your efforts to a whole new level and wants to learn how to appeal to an audience that tends to spend more money, this is the book for you. It explores a variety of demographic and psychographic data to help you identify the characteristics of this group, and then uses that information to create compelling offers that will encourage them to purchase your product or service. If you’re looking to take your marketing efforts to the next level and want to learn more about this important audience, this is the book for you.