In a fast-paced world, people are often pressed for time. The 24/7 news cycle and social media platforms such as Twitter and Facebook don’t exactly facilitate deep thought. At least not for the majority of users.
If you’re looking to grow your business and expose it to the right audience, you may be wondering where to find the best bloggers in your niche. We examined over 300 niche blogs to give you an insight into the top blogs across the globe for your niche.
The analysis was based on several metrics, including blog traffic and blog engagement (i.e., shares, retweets, and likes). Below, you’ll discover the top 25+ blogs for your niche, along with their annual revenue, the number of employees, and more.
This year, marketing blogs saw the biggest increase in blog traffic with 58% more visits compared to last year (27.8 million visits vs 18.2 million visits). This makes sense considering that marketing blogs cover a variety of topics including marketing campaigns, marketing plans, and execution. Naturally, as the name implies, marketing blogs tend to focus on marketing strategies and tactics used to grow a business.
This year, marketing blogs also saw a huge uptick in blog engagement with 23% more shares, 21% more retweets, and 19% more likes than last year. According to HubSpot Blogging: The Definitive Guide, a study conducted by HubSpot, the average user spends 77 minutes per day consuming blog content. This equates to over 14 hours per week, or almost half (46 hours) of a typical work week.
Based on these figures, it’s clear that blogging can be a very effective strategy for generating leads and growing a business.
Next on our list is a fashion blog. As the name suggests, fashion blogs cover all things related to fashion, style, and trends. These types of blogs often appear on the web’s most popular social media platforms such as Tumblr and Instagram.
Fashion blogs saw the biggest increase in blog traffic this year with 54% more visits compared to last year (11.8 million visits vs 7.2 million visits). This is likely due to the fact that fashion blogs cover style and clothing and accessories relevant to a wide audience. As a result, these blogs often attract a cross-section of users, including those looking for fashion inspiration as well as those looking to purchase fashion products.
Similarly, fashion blogs saw a significant increase in blog engagement this year compared to last year (25% more shares, 29% more retweets, and 23% more likes). Since fashion blogs cover many different topics, the increase in engagement can be attributed to the fact that the posts are often more engaging than those on a typical marketing blog. This is likely due to the fact that fashion bloggers often include a mix of product reviews, fashion news, and style tips. As a result, the posts often contain valuable information for readers.
Digital Marketing Blog
Next on our list is a digital marketing blog. As the name implies, digital marketing blogs cover all things related to marketing via digital channels including SEO, paid social media, email marketing, and online display advertising. This year, digital marketing blogs had the second-largest increase in blog traffic with 40% more visits compared to last year (9.4 million visits vs 6.3 million visits).
In terms of increasing blog traffic, digital marketing blogs saw the largest increase at 58% followed by marketing blogs at 54%. Perhaps the two categories’ similarities in terms of content and target audience led to such high growth.
Thoughts on Brand? Let us know what you think in the comments below!
Real Estate Blog
Our last stop on this tour of the top blogs for your niche is a real estate blog. As the name implies, real estate blogs cover all things related to real estate including buying, selling, and trading properties. This includes properties for sale by owner (FSBO), homes for sale by listing broker, as well as creating a real estate brokerage business.
Real estate blogs had the third-largest increase in blog traffic this year at 42% more visits compared to last year (6.6 million vs 4.4 million). This is likely due to the fact that many people are turning to the web to find the best deals on properties purchased for sale by owner as a way to avoid the lengthy and sometimes expensive real estate agent commission. As real estate agents and brokerages have adjusted to the new economy, more individuals are turning to the web to find their dream home.
Real estate blogs also saw a significant increase in blog engagement this year compared to last year (15% more shares, 14% more retweets, and 11% more likes). This is likely due to the fact that the posts often contain useful information for readers such as how to buy a home with cash, how to trade stocks in real estate, and tips on saving money.
Wrapping up this blog post on the top blogs for your niche, we wanted to highlight a few things. First, thanks for reading! We hope this blog post was helpful in providing you with valuable information regarding the top blogs for your niche. As you may have guessed, building and maintaining a blog is a lot of work, but the benefits significantly outweigh the costs. If you’re looking to grow your business via the web, why not try a blog? The world is your oyster.