An increasing number of people are discovering the pleasures of digital nomadism, and as a result there is a growing number of independent marketers who are setting up home offices and selling their products online.
If you’re looking to enter the world of freelance marketing, the best way to do so is from the comfort of your own home. Not only is it a great way to establish yourself as an independent solo marketer, but you have the opportunity to scale your workload as needed. Establishing an online marketing blog is a great way to make money online and gain some much-needed independence.
In this article, we’ll discuss the various ways you can make money online from a freelance marketing standpoint, including how to become an online marketing blogger. We’ll cover everything from the types of content you need to be producing and the tools you’ll need to make money online to how to gain a large enough audience to eventually turn pro and earn an income.
The Basics Of Making Money As An Online Marketer
If you’re looking to become a freelance marketer, the first thing you’ll need to do is define what that means for you. Depending on your experience and existing skills, you might choose to take on some of the following roles:
- Content marketer
- Social media strategist
- Analysis marketer
- Digital marketer
As the name implies, a content marketing specialist is someone who creates content (including blog posts, videos, and other media) for others to see. The content may be aimed at encouraging specific actions or it may be just there to inform or educate. The content may seem indistinguishable to the untrained eye but it’s responsibility is to engage with an audience and get them to take some kind of action.
The role of a social media strategist is to establish, maintain, and grow a social media presence for a business. This could include everything from setting up a blog to posting on social media to analyzing the results of your campaigns on Google Analytics. A strategist can help a business to understand how to use social media to engage with their audience and grow their business.
An analysis marketer examines various metrics such as traffic, website performance, and social media activity to determine the effectiveness of marketing campaigns.
A digital marketer is someone who creates digital marketing campaigns, including blogs, websites, and videos.
A consultant is someone who offers expert advice, often for a fee, on a variety of topics.
How To Become An Online Marketing Blogger
If you’re looking to establish yourself as a professional freelance marketer, one of the best ways to do so is through the medium of blogging. The beauty of a blog is that you can set yourself up with a professionally designed website in no time at all, and with the sheer volume of data available through the medium of blogging, you’ll be able to find a niche and carve out a successful career for yourself.
Blogs can serve two purposes for a business. First, they can be used to establish yourself as a subject matter expert in your chosen niche. Second, they can be used to encourage consumers to take an action – join the mailing list, make a purchase, or simply read the blog post. Establishing a blog around a specific theme – such as SEO, content generation, or conversion optimization – can make it easier for you to find work as a freelance marketer. Once you have a decent-sized audience, you can use your blog to gradually begin to pitch consulting projects to some of the major players in digital marketing.
To establish yourself as a thought leader in your industry, academics are also increasingly looking to blogs as a source of authoritative content. If you’re passionate about a specific topic – such as SEO, content strategy, or conversion optimization – you have the opportunity to build a lucrative career as an academic writer or researcher.
The Types Of Content You’ll Need To Generate
If you’re looking to quickly establish yourself as a freelance marketer, one of the first things you’ll need to do is determine what kind of content you’ll need to be producing. Broadly speaking, there are four forms of content you’ll need to be producing to successfully navigate the world of freelancing:
- Case studies
With the exception of webinars, which we’ll discuss in a moment, all of these forms of content can be used to establish yourself as an expert in your industry. Having a variety of content on hand is also useful for bridging the gap between marketing and sales, creating better brand loyalty, and demonstrating your expertise to potential clients.
Blogs are great for a variety of reasons. First, they’re incredibly easy to set up. You can use a blog software package such as WordPress to create a blog in no time at all, and you’ll have a professionally designed website in no time at all. Second, blogs are ideal for adding occasional content, such as news articles, product reviews, or anything else you can think of.
The third advantage of blogs is that they’re extremely adaptable. You can use blogs to establish yourself as an expert in your chosen industry, to encourage clients to take an action, or even to simply entertain friends and potential customers.
The fourth and possibly most important advantage of blogs is that they’re fairly easy to monetize. You can easily establish yourself as an expert in your industry and start generating revenue by creating and selling product reviews, for example, or by taking on small consulting projects and getting paid per piece. The vast majority of professional freelance marketers I know publish blogs as a secondary source of income.
The best blogs are those which are both informative and entertaining. When you combine superb content with a well-designed and laid out blog, you have the makings of a formidable publishing platform. In addition to the basics of content and design, you also need to pay attention to the little things such as SEO, which we’ll discuss in a moment, to ensure that your blog is found and accessed by the right audience.
For those looking for quick cash, or those who want to make a good chunk of change, you can become a virtual assistant, transcriptionist, or online survey taker.
Video bloggers, also known as vloggers, are quickly rising in popularity, largely due to the fact that people now have the ability to publish and share video content online without the need for traditional publishers.
Vlogs are very similar to blogs in terms of the basics of content creation. Like blogs, videos can be used to establish an expert in an area, to convince potential clients to take a specific action, or even simply as a way to entertain.
The major difference between videos and blogs is in the form rather than the function. While blogs are generally composed of text, videos are generally spoken word with some occasional visual aids. In addition, videos can be more engaging due to the fact that they typically contain a combination of text, images, and sound. This content may also take a more formal tone as compared to the casual tone often associated with blog posts. Even so, videos can be just as effective as blogs in terms of establishing an expert persona and encouraging potential clients to take an action or to make a purchase. In fact, if you’re looking to quickly establish yourself as a thought leader in your industry, videos are probably the best option for you.
If you’re looking for an easy way to make money, one of the best options is to specialize in marketing case studies. Marketing case studies are used to examine various marketing strategies and their effectiveness. You’ll undertake a project and using your existing skills, you’ll analyze the results of the campaign. This allows you to prove your expertise to potential clients while also boosting your search engine rankings.
You can choose to specialize in a single industry – such as SEO, content strategy, or conversion optimization – or you can choose to become a jack of all trades and cover a broad spectrum of industries within marketing.
One of the best things about marketing case studies is that you can do them on a freelance basis. In other words, you can take on small or medium-sized projects and get paid per piece. This makes them ideal for those looking to quickly establish themselves as a freelance marketer. In fact, if you’re looking for an easy way to make money, marketing case studies are a great option.