If you’re looking to do some online marketing but don’t know where to start, this article is for you. We will teach you the basics of online marketing and how to use the most popular platforms to promote your business. We will also provide you with free tools that can help you grow your business using digital marketing.
Why Digital Marketing?
The lines between offline and online marketing are blurring, and the best strategy for marketing your business is increasingly becoming digital. In today’s world, everyone is more likely to engage with a business or brand via a website or app than through traditional marketing methods like radio commercials or newspaper adverts.
With the surge of online marketplaces like Google, Amazon, and eBay, the number of potential customers searching for your product or service has increased. According to HubSpot Blogs research, customers are currently researching 40 million products a day, and 79% of consumers have bought something after researching online. In a nutshell, digital marketing is the best method for reaching the greatest number of people in the least amount of time.
The Rise of Online Marketplaces
If you’re currently reading this, you’re probably thinking about launching an online marketplace similar to Amazon or eBay. The good news is that you can apply the lessons learnt to launch a successful online store – with some small tweaks.
The concept of online marketplaces is not new. In fact, Amazon was originally an online marketplace where customers could purchase physical goods. However, with the surge of online marketplaces in recent years and the increasing popularity of online shopping, online marketplaces have become much more than a place to buy and sell goods. Today, online marketplaces serve as digital storefronts for businesses across the globe.
In a nutshell, an online marketplace is a hub for customers to discover products and services that they might be interested in and connects businesses with potential customers. When a customer decides to purchase an item from an online marketplace, the business retains a 10-20% commission from the sale.
The Basics of Online Marketing
At this point, you might be wondering what digital marketing even is or what it means for your business. To put it simply, digital marketing is the promotion of a business or product or service using digital platforms like websites, social media, and mobile apps. Essentially, this is any activity that involves using digital tools to market your business.
According to HubSpot Blogs research, 70% of businesses don’t use digital marketing tactics, even though 55% of the population likes to use them. If you’re one of those businesses, now might be a good time to start considering how you can use digital marketing to grow your business.
Where To Start?
In order to get started with digital marketing, you first need to select the right platform. After all, you can’t just jump into the fray and expect to succeed. You need to pick your battles wisely and utilize the right platforms to their maximum potential. With that being said, let’s take a look at the most popular social media platforms and how you can use them to grow your business.
1. Social Media
With over 2.9 billion active monthly users, it’s fair to say that social media is the most popular digital marketing platform. Thanks to the ease of use and wide reach that comes with having millions of users, you can bet that brands will continue to use social media to promote their products. And you can continue to use social media to promote your product or service – it’s free!
The primary use of social media is to connect with customers and potential customers. Through status updates, curated photos, and online communities, brands can engage with potential customers and convert them into paying customers. In a nutshell, social media allows businesses to have a conversation with those interested in their product or service.
Luckily for you, we have compiled a list of the best places for small businesses to flourish online. With millions of users across the globe, you can be sure that when your product or service pops up, it will be seen by many.
An often-overlooked social media platform, Reddit is one of the most popular destinations online for people looking for advice or to keep up with the latest news stories. As a result, many businesses see Reddit as a place to gain popularity and build an audience. Thanks to the platform’s amazing algorithms, your post will be seen by the right audience – regardless of whether it’s about your product or service, a celebrity gossip, or an interesting story.
If you’re looking for an audience, Reddit is a great place to start. With tens of thousands of subreddits, it’s the granddaddy of all online marketplaces. You can find a subreddit for just about anything you can think of – from fashion to fitness, lifestyle to gaming, and much more.
Why should you post on Reddit? According to HubSpot Blogs research, 59% of respondents said that they would share an interesting article or content on Reddit, and 49% said that they would visit a business’ page on Reddit to see what’s new.
Although LinkedIn is primarily seen as a place for people to connect with other professionals in their industry, many businesses use the platform to gain popularity and expand their audience. According to HubSpot Blogs research, 45% of businesses use LinkedIn to gain more credibility, 44% use it to expand their audience, and 40% use it to gain more customers.
If credibility is your goal, LinkedIn is the place to be. The professional social media network allows businesses to build a profile that lists their skills and experience. Additionally, you can use LinkedIn to connect with other professionals in your industry, thereby increasing your credibility. If you want to expand your audience, LinkedIn provides you with a great way to do so. You can establish yourself as an authoritative voice in your industry and offer insights on industry trends. When someone finds value in your content, they are more likely to engage with you than a complete stranger.
As for gaining more customers, LinkedIn is a great place to do so as well. According to HubSpot Blogs research, 29% of businesses use LinkedIn to gain more customers, 26% use it to expand their audience, and 22% use it to gain credibility.
Although Twitter started as a place for people to follow and connect with celebrities and world-class athletes, it has evolved into a much more versatile and important social media platform. Today, businesses of all sizes can benefit from using Twitter to gain popularity and expand their audience. Thanks to the simplicity of the platform and the fact that anyone can use it, anyone can make a brand new account and begin engaging with others online.
If you’re looking for a free tool to easily engage with your audience, Twitter is the place to be. As a popular microblogging platform, you can put out amazing content and begin interacting with other users in your industry. When somebody finds value in your content, they are more likely to engage with you than a complete stranger.
Why should you post on Twitter? According to HubSpot Blogs research, 48% of respondents would share an interesting article or content on Twitter, and 38% would visit a business’ page on Twitter to see what’s new.
Although YouTube was designed as a place for people to watch entertaining videos and share them with their friends, many businesses use the platform to gain credibility and popularity. According to HubSpot Blogs research, 40% of businesses would use YouTube to gain more credibility, 33% would use it to expand their audience, and 28% would use it to gain more customers.
If credibility is your goal, YouTube can be a great place to do so. The video sharing platform allows businesses to build a profile that lists their skills and experience, as well as provides customers with useful information. Additionally, you can use YouTube to directly engage with your audience by explaining the value that your product or service provides. When somebody finds value in your content, they are more likely to engage with you than a complete stranger.
As for gaining more customers, YouTube is a great place to do so as well. According to HubSpot Blogs research, 18% of respondents would use YouTube to gain more customers, 16% would use it to expand their audience, and 12% would use it to gain credibility.
Instagram is one of the most popular social media platforms, valued at nearly $14 billion. Along with TikTok, which was also valued at $14 billion, Instagram is a place where people come to discover and share funny, interesting, or beautiful content.