Blackburn is a town in Lancashire, England, surrounded by a lush green landscape. Its bustling market town centre is a great place to shop for all your needs. If you live in the area, you’ll have probably found your way here at some point. It’s always nice to return home after a long day at work or school.
Even if you live slightly out of the town, you’ll probably have visited it at some point when passing through on the M6. And if you’re a local, then you’ll know that the town has gone through massive changes in recent years. In fact, it’s now pretty easy to find your way around the place. That’s likely due to the thriving online marketplace that has sprung up around the world-wide-web. If you’ve never thought about getting involved in online marketing before, then this would be the perfect place to start. Below we’ve put together a comprehensive guide to help you get started with online marketing for Blackburn. It covers everything from understanding what online marketing is to setting up automated email responses and blog post series.
What is Online Marketing?
If you’re reading this, then you’re probably already aware that the world of online marketing can be a bit of a maze. There are a lot of different terms and strategies that you need to become familiar with. At its simplest, online marketing is the process of getting people to click on a product or service that you’re promoting, simply because they are trying to find the information they need.
In other words, it’s trying to get people to do business with you (or provide you with business), rather than just doing business with others because there happens to be a product or service that you prefer. The most basic form of online marketing is SEO (or search engine optimization). Which sounds more daunting: learning how to do SEO or figuring out which SEO strategy to use for your business? The answer is: it depends on your business goals. If you’re just getting started, then using organic search (i.e. getting your product or service naturally ranked in the search results without using paid ads) will probably be the best approach. On the other hand, if your goal is to grow your business by attracting new customers, then you’ll want to learn how to do SEO through paid advertising. But again, it depends on your situation and your goals.
Why Should I get involved in Online Marketing?
There are actually a variety of reasons why you might want to get involved in online marketing. For one, if you’re looking for ways to make your business more discoverable, then learning how to do SEO is a great way to get started. You’ll be able to get your product or service ranked within the search results for specific keywords, which will make it much more discoverable. That in turn can lead to more conversions and sales.
On the other hand, if your goal is to grow your business by attracting new customers to your website, then using paid channels, like social media, to promote your product or service is the way to go. There are a variety of tools and platforms that you can use to find and engage with potential customers. Using tools like ClickFunnels to craft effective marketing material is also a great way to get started.
How Do I Get Started with SEO For Blackburn?
SEO is all about making your product or service more discoverable to the right audience through the use of keywords and key phrases. To get started with SEO, you’ll first need to decide what you’re going to use as keywords and key phrases. Once you’ve done that, you can use tools like Google Keyword Planner to find the specific keywords and phrases that you’re going to need. From there, you can use SEO tools like SEOPressor to build a strong SEO foundation for your website. Once that’s done, you can use free tools like Google Analytics and HotJar to track the performance of your SEO strategy. Finally, don’t forget to always check for spelling and grammar errors as you go through the process of editing and revising content for SEO.
What about Building a Website for Blackburn?
If your business is localized to the area, then setting up a website probably makes a lot of sense. It’s always great to have a local business that you can visit directly, rather than having to go through an online marketplace to find the products or services that you need. This is especially useful if you’re looking for locally owned businesses that you can trust. Whether you’re a local business or an online market place is not important. What is important is that you’ve got a website that you can use to get the word out about your products or services.
How Do I Get Started with Social Media Marketing For Blackburn?
If you’ve got a website, then you’ve almost certainly already got the digital footprint that you need to get started with social media marketing. Just like SEO, social media marketing is all about getting people to listen to your pitch and, hopefully, convert them into customers.
The best place to start with social media marketing is definitely Instagram. This is a photo-sharing platform that allows you to post and engage with your audience visually. With over 1 billion active monthly users, it’s the perfect place to start if you want to gain some popularity and, hopefully, sales.
What Is a Good Starter Kit for Online Marketing?
If you’re just getting started with online marketing, then the best starter kit will depend on your budget. Depending on how experienced you are with digital marketing, you may want to consider buying one of the following kits:
- Wix: This is an all-in-one platform that makes creating a website simple. Plus, it includes a store front, which makes it great if your goal is to sell your product online.
- HubSpot: This is similar to Wix, but it’s specifically designed for business users. It includes advanced features, like marketing analytics, that make it easier to grow and manage your business online.
- Convertri: This is an all-in-one platform designed for small businesses that want to sell their product online. It includes an SEO plugin that makes it very easy to get your product listed on the top of search engine results.
- Bluehost: This is the best basic plan with a reputable web host. It also includes a free domain and comes with one-click WordPress installation. If security and reliability are of concern, then Bluehost is the solution.
- Shopify: This is similar to Wix and HubSpot, but it’s designed for e-commerce. That means you’ll be able to sell your product online via a shop.
- Squarespace: This is the basic plan from SquareSpace. It’s easy to use and offers a free domain. You’ll just need to upload your website and start blogging to begin using it.
- Hootsuite: This is the best place to manage all your social media accounts. It allows you to schedule tweets, replies, and more so that you don’t have to worry about posting at the right time.
Whether you choose Wix, HubSpot, Squarespace, or another platform, make sure that you buy the right one for your needs. Just remember: your choice of web host matters, as it will affect the performance of your site. For instance, if you decide to go with the free plan from Bluehost, then that’s great. But if you want to keep your site’s performance at its best, then you should opt for a paid plan. That way, you’ll be able to afford better hardware, like solid-state drives (SSDs), to handle the heavy load that comes with growing a business online.
What Should I Blog About For SEO?
Depending on your niche and target audience, there are certain topics that you may want to avoid and others that you might want to focus on. When it comes to SEO, stay away from these topics: