Most people are not blessed with extraordinary talents. However, this does not mean that everyone cannot succeed in life. With a little bit of luck and determination, anyone can achieve great things. One of the places you can find success is online. There are many lucrative opportunities found online, and all you need is the courage to pursue them.
The Great Majority of Successful Online Marketers Are Employed
The majority of successful online marketers are actually employed. This is in stark contrast to many traditional marketing occupations, which are mostly composed of independently contracted promoters. While some contractors do exist, they are the exception rather than the rule. For the most part, if you want to be an online marketer, you’ll need to get a job doing it. The following are the most in-demand jobs for experienced marketers in 2018.
To start, you’ll need to have a basic understanding of SEO, paid search, and content strategy. Moreover, you’ll need to be able to demonstrate that you can manage a team and be a hands-on manager. Finally, you’ll need to have a genuine interest in digital marketing and a willingness to learn.
In the long term, the above-mentioned jobs will become increasingly in demand.
The Growing Popularity of Online Marketeering
The popularity of online marketeering is on the rise, and this is reflected in the number of job openings. According to GoDaddy’s career tracker, “marketing job vacancies” are up by 64% year over year, and this trend is expected to continue.
Over the past five years, we have seen an explosion in the number of online marketers. This is primarily due to the proliferation of social media channels, search engines, and email marketing platforms. As a result of this increased competition, employers are having to take on a more versatile role in order to find the best people for their team. In the past, employers would typically seek out an experienced marketer and give them carte blanche to manage the entire marketing department. However, in today’s job market, employers are looking for marketing professionals who are willing to take on new responsibilities and learn new things.
Why Are People Emigrating To These Countries?
The UK is losing millions of pounds each year because of the unwillingness of international students to return home after their studies. In fact, the number of EU students who have cancelled their return visits is higher than the number of students who have decided to extend their studies. In 2017, this was particularly acute among students from China, where there is limited opportunity for employment and high competition for jobs. Thus, many students have opted to stay in Europe rather than go back home to the Great Firewall.
Likewise, Canada has lost thousands of foreign students due to the poor reputation of their educational system, which is perceived to be extremely poor. Moreover, a lot of the available jobs in Canada require specialized training, which many international students do not have. As a result, these students have decided to stay in the US rather than return home to Canada
What Is Driving This Trend?
The cause of this trend is digital marketing’s ability to connect with and engage with potential customers. Thanks to platforms like Google, Facebook, and Instagram, marketers can measure the success of their marketing efforts and identify key performance indicators (KPIs). Thus, it is possible to develop a clear marketing strategy and track the results of your campaign. As a result, employers are recognizing marketing as a separate profession, and educational providers are developing new courses to prepare students for a career in digital marketing.
This trend is expected to continue. According to HubSpot’s Senior Manager of Marketing Camille Martin, by 2020, around 40% of marketers expect to have a remote team of people working for them.
Even larger companies are gaining traction in the industry. For example, Salesforce’s Marketing Cloud offers a completely integrated platform that allows marketers to plan, execute, and measure marketing activities across digital and physical channels.
In summary, the future of marketing looks incredibly promising. Thanks to the widespread adoption of automation and collaboration tools, marketing as a whole is becoming much more agile and versatile. This is leading to increased opportunities for marketing professionals, and with the right training, new possibilities for career progression.