How to Market Your Business in the Berkshires

The Berkshires are the rural, suburban, and urban pockets of Massachusetts that make up the largest county in the state. If you are looking to market your business there, then you are in the right place! There is plenty of opportunity for you to do business, and the county’s population is mostly made up of people who are open to new ideas.

Where to Begin

If you are just starting out, then the best place to begin is with the basics – what are you going to call your business and why? The answer to these questions will form the backbone of your business plan, and you should put a lot of thought into them. What is your business going to be called, and why? Be unique, but also brief – a short and sweet name will keep your customers motivated to find out more about you.

These are all important decisions, and if you are looking for some help, then don’t be afraid to ask! There are plenty of talented professionals out there who can help you come up with the perfect moniker for your business and the brief description that follows. You can also seek help from your local chamber of commerce or the Small Business Association for some tips and advice on how to properly launch your business.

The Key to Marketing

The key to effective marketing is to have a clear objective in mind. What do you hope to gain from your marketing activities? Are you looking to gain sales? Do you want to increase brand awareness? Create a marketing plan, and you will be able to identify specific answers to these questions. You will also be able to see how your marketing efforts fit into a larger strategic plan.

Marketing Plan

Now that you have a name for your business and a short description of what it does, you can develop a rough business plan. Start with a short overview of the industry, and then move on to the more detailed plan outlining the products and services you offer, as well as your proposed pricing structure. This plan should be no more than 3-4 pages, and it should be concise, yet comprehensive enough to be useful.


Your pricing plan is one of the most important parts of your marketing plan. Once you have determined your products and services, you can put together a rough estimate of what you will charge for them. This is a difficult part of the planning process, so take your time with it and don’t rush to set a price tag just yet. Instead, you can use your pricing plan as a guide to help you set your final prices once you launch your business. Take into consideration the type of customer you will have, and what other competitors in your industry are charging.


The last step in the marketing process is to determine your distribution channel. There are several options to choose from when it comes to distributing your product or service, including traditional routes like retail and restaurants, as well as newer, more online-savvy approaches like e-commerce and social media.

If you are just starting out, then you might not have the budget or the expertise necessary to take advantage of all the different distribution platforms. For this reason, it’s important to choose the one that seems the most viable for your business. Once you have a distribution channel in place, you can move on to the next step and begin marketing your business.


Hopefully, you learned something new and useful in this article. If you are looking to begin a business in the Berkshires, then you know where to begin. Keep in mind, though, that this is just the beginning, and there is a lot more to learn. By taking the time to plan, you will be able to move forward effectively and be able to reach your full potential. Good luck out there.