Wondering what is an online marketing biz?

Have you ever wanted to work in a field that allows you to grow and learn while providing you with the opportunity to make money?

Traditional marketing fields such as Advertising and PR offer fantastic opportunities for those who work in them, but oftentimes there isn’t the chance for growth that the individual looking for a career in marketing might want. 

Luckily for those looking to break into the industry, various other options exist, one of which is Online Marketing.

What Is Online Marketing?

Put simply, online marketing is all the activities you engage in online in relation to marketing a product, service or brand.

These activities include online marketing and social media, as well as the less obvious stuff such as search engine optimization and email marketing. When referring to Online Marketing, we often use the verb ‘to market’ as a shorthand for the entire process.

The Growth Of Online Marketing

If you’re looking to enter the field and want to know how to start your career, you’ll undoubtedly want to know where the industry is heading, right?

The obvious place to start is the growth of the Internet. In the last ten years, the web has evolved from a simple online store front to a vast ecosystem that incorporates all aspects of digital marketing. 

One can no longer simply log onto a company website and purchase their goods. Nowadays, a business’ online presence includes social media platforms, search engine optimization, and inbound marketing – an entirely different ballgame. 

The Pros And Cons Of Online Marketing

Now, we come to the crux of the matter: the benefits and the drawbacks of marketing via the Internet. From a business perspective, the sky is the limit – one can reach potentially millions of customers without a single ad campaign.

To an individual, however, marketing via the Internet comes with its dark side.

The primary drawback in today’s highly interconnected world is that information can be easily accessed online. As a result, a carefully crafted ad campaign might not yield the results you want if your target audience is already well-informed about your product or service.

On the bright side, the proliferation of digital marketing has led to a heightened awareness of advertising, particularly online. As customers become more accustomed to seeing ads, one can easily assume that they’ll become less sensitive to them – as long as they’re not overwhelming or too aggressive, your ads might as well be welcome maters at this point.

The Evolution Of Digital Marketing

As we’ve established, the field of digital marketing is ever-changing and evolving alongside the web itself. If you’re looking to gain experience and want to keep up to date with the latest trends, one way to do so is to register with the American Association of Advertising Agencies (4A’s) Digital Marketing Agency of the Year Awards – a prestigious accolade that recognises the best in digital marketing in North America. This is a great way to not only learn about new trends and technologies, but also to gain invaluable experience that will further your career.

Where do I start?

So you’ve decided to enter the world of digital marketing and want to start your career. Where do you begin?

Depending on where you are in life, you might want to consider one of the many online courses available to begin your education. With so much information and new skills available online, it’s never been easier to learn what you need to know to enter the industry. Alternatively, you can read a book on marketing, find an experienced mentor, or both.

A Whole New World

The great thing about entering the world of digital marketing is that it has opened up so many new opportunities. When one considers all the different facets of digital marketing, from SEO to social media, email marketing, etc., it’s easy to see why so many job offers exist in the field.

As exciting as the prospect of entering a whole new world of learning and job opportunities might be, it’s important to remember that this is a business world we’re entering. Like any other business sector, there are some really good professionals and some that are not quite as good as they could be. As a fresh graduate, one of the first things you’ll want to do is research the business and analyse the role you’ll be playing within it. Remember: it’s not a fair game. You’ll be competing for jobs and clients against some of the most experienced and pros in the field.

Finding The Best Role For You

With so many job offers in the field and such a wide-ranging opportunity set, it’s essential to find the right role for you. After all, you’ll be spending a lot of time in the office, so you might as well do it in a way that feels right to you. 

It’s always a good idea to align your career choices with your personal interests. In choosing your major, the most important thing to bear in mind is that it should be something you’re passionate about. If you do end up in the marketing field and enjoy the work you do, you’ll undoubtedly be able to create a successful career for yourself.