The Ultimate Guide to Online Beauty Marketing

Picture it. You’re sitting at home, relaxing after a long day, when what you want more than anything else is to get your nails done. You check your email, and there’s a notification from Ulta, inviting you to try their new service, Bloomfield.

It’s not exactly what you wanted to hear. But you know what? It’s not like you have anything else to do. So you say, “Sure, I’ll check it out.” You scroll down the page and…bloom! There are boxes to check off, sizes to pick from, an overall rating that you can leave a review for the nail polish you’re trying on. All in all, it’s a slick little app that helps you figure out what colors look best with your nails.

If you’re a nail polish fan, you’re going to love Bloomfield. It can also be a helpful tool for those who aren’t familiar with nail polish and want to learn more about the products. Whether you’re a pro or a beginner, Bloomfield is an easy way to find the right color for your nails.

How Does It Work?

The best part of Bloomfield is that it utilizes artificial intelligence (AI) to match your nail polish to photos of people with varying skin tones. Basically, the computer can analyze images of people with different skin tones and determine which colors look best on them. As for the AI part, it’s a feature that can’t be found in any traditional online beauty guide.

It doesn’t end there, either. The AI is constantly learning and getting smarter, which means it can continue to improve the results it gives you. In fact, a lot of the polish colors recommended by the AI are actually a limited edition colors, which makes them less available to everyone.

When it comes down to deciding which nail polish to try, the color selection is endless. You have choices such as red, brown, yellow, dark pink, light pink, fuchsia, or orange. Essentially, any color that isn’t clear or white is an option. For the best results, it is recommended that you use a clear topcoat over the color to protect it from chipping or peeling.

What’s The Difference?

Yes, it’s true. There’s a lot of similarities between Ulta’s Bloomfield and Sephora’s virtual makeover tool, Colorista. Both tools utilize AI to analyze your skin tone and determine which colors look best on you. However, there is one major difference between the two: price. While Bloomfield is free, at least on the surface, Colorista can be used for free as long as you’re signed up for their email list (though you do have to pay with cryptocurrency to avoid spam).

When it comes to choosing nail polish, the cost is always a major consideration. One bottle of nail polish can cost anywhere from $4 to $12, depending on the brand. It’s also worth noting that many brands offer free shipping when you spend a certain amount of money, so even if you don’t want to spend a dime on the polish itself, you may end up paying for the shipping anyway. So if you’re planning on making a purchase, it may be worth looking into options that have free shipping.

Ultimately, it’s all about what you want for yourself. If you feel like trying out a new nail polish color, then by all means, go for it! Just be sure to remove the color once you feel like it’s done drying (which should take about ten minutes). If you’re doing it for the fun of it or for someone else, then ask them what they think before you apply the color. They may have an idea or two about nail polish colors, depending on their experience with them. Who knows? Maybe they’ll even recommend some polish colors that they feel would look amazing on you.