If you’re looking for ways to grow your business, you’ve probably considered using banner printing as a strategy. After all, banners can be effective tools in driving traffic to a business’ website, boosting social media efforts, and encouraging people to make purchases. But what is banner printing, and how can you use it to bolster your business? Here are answers to some common questions about banner printing.
What Is Banner Printing?
Broadly speaking, banner printing is the practice of displaying advertising or other messages on a store’s or business’ physical banners. While many people may associate banners solely with online marketing, the practice of banner printing began long before the existence of the World Wide Web.
In the early 1900s, businesses began to experiment with ways to attract customers to their stores or stalls. One method business owners used was to erect large banners in their storefronts. These banners, which typically hung from the ceiling or wall, served as signs indicating the business’ existence and, in some cases, its pricing as well. Business owners would write the name of their business and the address on a piece of cardboard and tape it to the center of the banner. They would then add their phone number or website if they had one.
This is how business banners were born. Over the years, businesses have utilized banners to market their goods and services, but they have not limited their use to simple storefronts. Today, many businesses utilize corporate banners as a way of branding and advertising – particularly on social media platforms such as Twitter and Instagram.
Why Do Businesses Use Banners?
Although banner printing is not a new phenomenon, its use in business has increased in recent years. Here are some of the main reasons.
- It’s a Sign
- It’s a Sticker
- It’s an Extension of Your Website
- A Mobile Marketing Tool
- It’s Social Media Marketing
- It Works
Whether you’re advertising your cafe’s specials or the latest movie releases, banners are an excellent way to get your point across. Banners can be used to advertise a business’ existence, draw attention to an upcoming event or promotion, or simply to brand a product or service.
If you’re interested in adding a pop of color to your banners, you can use an online tool like Printful to easily create custom banners in minutes. You can also download free templates from popular design platforms like Canva or Microsoft Word to get you started.
Since the advent of the World Wide Web, banner printing has evolved to become a digital endeavor. Today, businesses can utilize various online platforms to display their banners. This usually means incorporating a website URL or social media platform handle in the form of a hyperlink.
What Forms Do Businesses Use To Create Banners?
Although it can be done manually, businesses typically use software to create their banners. The most popular programs for creating banners include Adobe Photoshop, Canva, and Microsoft Word. Your web browser, too, can be used to create banners as HTML and CSS files, but these are less efficient and require more effort to create. And, of course, there’s always the option of going DIY and doing it yourself!
Beside these programs, businesses can use a variety of online services to create their banners. For example, Google’s free tools, such as Google Fonts and Google SketchUp, can be used to make 3D designs that can be placed on a 2D surface. These services allow you to make stylish banners and stickers regardless of your technical skills.
Where Do I Post My Banners?
You can post your business banners just about anywhere on the World Wide Web. Remember to use a service that has a high loading speed so that your banner does not appear in limbo while scrolling through a website’s content.
An excellent place to share your product or service information is at the top of a page. For example, you can put your banner at the top of a hotel page and draw attention to the amenities offered by the hotel. Similarly, you can put your banner at the top of a restaurant page and encourage website visitors to try the food there.
To drive traffic to my website, I often place a big banner at the top of my social media pages. By doing this, I’m sure to get a good number of visitors who are likely to purchase my products or hire me to help with their businesses.
How Does My Bedding Company Use Banners?
Back in the day, we used to create posters for concerts and comedy shows to promote them. At least, that was the case with me. I used to work for this small printing company in San Francisco. We would go above and beyond what was asked of us by creating unique, funny, or shocking posters that would stand out. Believe it or not, we used to create elaborate posters for just about every event that was notable at the time.
We enjoyed giving the customers something special because we knew that they would enjoy seeing their event advertised on our funky new posters. I still have a few of the concert posters hanging in my house. They’re pretty cool looking actually and make me smile whenever I look at them.
Today, I use billboards and bus shelters to display my posters. I find those places where I know my target audience will be, and I leave my posters there for everyone to see. It’s the simplest and most effective way to advertise my business.
Do I Need To Test My Website’s HTML Or CSS To Create A Banner?
If you’re using a content management system (CMS), such as WordPress or Joomla!, you can simply copy and paste the HTML or CSS code for a banner into a new page in your CMS.
If you’re using a dedicated, HTML-only website builder, such as Genesis or Entrée, you can choose to include a banner section in the website’s design. With these builders, you just need to choose the layout for the section and then fill it with your favorite images and text.
Do I Need To Design My Own Template For My Banners?
Even if you have a CMS or a dedicated website builder, you may want to create a banner that’s customized for the business you’re marketing. After all, there are several cool looking templates out there that can be used to create professional looking storefronts and websites. Why not take advantage of these templates and design your own custom banner?
You can download a free template from Canva or Microsoft Word and start designing your own banner. If you’re using Canva, you can even find a design that suits your business name and colors perfectly.
It’s a wonderful feeling to see your hard work pay off and your business take off. We’re experiencing this right now as my little baking company, Sweet Tooth, takes off like a rocket ship. We started a bakery blog a while back as a way to document our recipes and share our love for baking with others. Since then, the blog has blown up in popularity and now receives hundreds of thousands of page views a month. It continues to grow, and we couldn’t be happier!
And, just like that, our little side business went from zero to hero. We put in the hard work, created awesome content, and partnered with an influencer to grow our blog. It’s been a crazy month, but we’re feeling good about our decision to take this route. We like to think of it as the “humblebrag” of Web 2.0.
There are several benefits to designing your own banner instead of using a pre-designed template. For one, you get to choose the color and style of the banner, as well as the fonts used. Also, you can add a picture of yourself or someone you admire to the banner. We hope this article on creating an online marketing banner print for your business has helped you understand what banner printing is and how you can use it to grow your business.