People are increasingly getting their news and socialising online, and with Google, Facebook, and YouTube all having large Indian sub-populations, it’s essential to have an understanding of digital marketing in relation to this important market segment.
We’re always looking for ways to grow our business, increase engagement, and convert potential customers into customers, so it’s important to stay ahead of the trend and understand what is motivating people to use different platforms.
Marketing to Gen Z
While Gen Z is the biggest generation ever, with an estimated 1.9 billion members, and represents the future of business and marketing, the generation is surprisingly difficult to reach. According to HubSpot Blogs’ insights, Gen Z “prioritise a life free of distraction, and value authenticity and inclusivity. They also use video, blogs, and social media to learn and engage”.
This means that they don’t just use traditional marketing methods, such as newspaper ads and billboards, to learn about products and services. Instead, they engage with brands through digital platforms, which are more accessible and relevant to this audience.
The fact that they don’t have the same relationship with brands as previous generations means that marketing to Gen Z requires more work. However, the return on this effort is invaluable as they have the power to choose whatever products and services they want, when they want them.
Digital Marketing in 2022
In 2022, marketing will evolve as we know it. New generations have grown up experiencing digital marketing and being part of the ‘digitally-native’ population. This means that marketing as we know it will change.
In this article, we’ll examine how digital marketing will change in 2022, the skills you’ll need to succeed, and how to get started.
The Evolution of Digital Marketing
The first step in understanding how digital marketing will change is to consider how it has evolved over the last few years. This will help us to identify the changes that are coming and the reasons for them.
As digital marketing emerged as a distinct discipline and more people started engaging with brands through online channels, online marketing started to evolve.
The first and most obvious shift is that content is getting moved online, which influenced the way marketing messages are being delivered. This change is being driven by a shift towards greater personalisation and individual engagement, as well as the declining cost of content creation.
Online Marketing in 2022: How to Get Started
In 2022, the first step to getting started with online marketing will be the same as it has always been: research your target audience and decide what platforms they’re most likely to be found on.
Deciding which platforms to use for your marketing requires a combination of personal and professional experience, research, and gut instinct. If possible, get guidance from people who know more about digital marketing than you do.
Once you have your platforms, crafting marketing messages for these platforms will become your next step. To ensure that your messages are effective, you need to measure the results of your campaigns and adjust your strategy based on what you learn. To successfully implement a digital marketing strategy, you need to be able to adjust to changing consumer behaviour, keep track of the success of your efforts, and measure the results of your campaigns.
As we’ve established, marketing to Gen Z will be different from marketing to any other generation as they don’t have the same relationship with brands as previous generations did. This means that marketing to Gen Z will require more work. However, the return on this effort is invaluable as they have the power to choose whatever products and services they want, when they want them.
If you’re looking to get started in online marketing, these were just a few of the things you need to keep in mind. Don’t hesitate to ask for help from people who can advise you on the best way to go about this. With the right strategies, tools, and skills, you’ll be able to successfully market to the generations below you.