Online Marketing Background for the Newbie

The world has changed. Now more than ever, digital marketing is critical to keep up with. Thanks to the Covid-19 pandemic, people are becoming more digital and reliant on their smartphones as essential tools in their daily lives. This is why now is a good time for you to learn about digital marketing.

Thanks to the pandemic, we’re looking at the world through new eyes. While some may see a decline in digital marketing activity levels, in reality, we’re seeing unprecedented growth as businesses try to navigate the world post-pandemic. The role of marketing has changed too. Gone are cold-calling and radio ads. Now, marketing’s job is to attract, engage, and retain customers online and offline.

The biggest misconception about digital marketing is that you need to be an expert in technology, software, and analytics in order to get started. You don’t. In fact, you can be doing online marketing without running your own website or knowing how to code. All you need to do is follow the step-by-step instructions that come with this kit.

Let’s get started. You have everything you need right here – all you need is someone to help you carry the banner. So let’s get started.

Set Up Your Shopify Store

Do you have a shopify store? If so, you can sell your products online direct from your mobile phone. No complex set up. All you need is a phone, a reliable wifi connection, and a bit of courage. With just a few taps on your phone’s screen, you can have a storefront and start selling your products online.

Shopify is the leading eCommerce platform designed for entrepreneurs and small businesses. It is a cloud-based service that makes setting up an online store as easy as possible. What makes Shopify different from other eCommerce platforms is that it focuses on usability, security, and reliability while still maintaining an amazing amount of features. According to Dotdash, Shopify is the preferred eCommerce platform for 75% of their customers. Which makes sense, right?

You can start with the free plan and then upgrade to a premium plan when you’re ready. Setting up shop on Shopify is easy. Just log in through your Shopify account and click on the Get Started button. You’ll then be directed to the Store dashboard where you can add products, create categories, and edit pricing. It’s as easy as that.

If you’re looking for a fully featured eCommerce solution, check out Shopify’s WooCommerce plugin. With over 1.7 million active monthly downloads, the WooCommerce plugin is the most popular WordPress eCommerce plugin. What’s interesting is that it is completely free. In fact, it is one of the best free WordPress plugins available. If you want an eCommerce solution that is feature-packed and designed with security in mind, then WooCommerce is a good choice.

Get To Work On Your Marketing Plan

Once you’ve set up your Shopify store, the next step is to create a marketing plan. A marketing plan is a roadmap for your digital marketing activities. It includes everything from a strategy to a budget, goals, and action items. It can be a bit overwhelming, so let’s simplify. We’re going to walk you through the steps to create a basic marketing plan.

The first thing you need to do is set a date (at least a week away) for when you’re going to review your plan. This is important. You need to add some discipline to your planning by setting specific dates for the next steps. Reviewing your plan regularly is also important. This way you can see how you’re progressing and whether you’re on track to meet the objectives you set out in your plan. If you find that you’re not measuring up to the expectations you set out in your plan, it may be a good idea to go back and revise your plan or set new objectives.

Make a note of all the relevant facts and figures. This will be critical when you’re writing your plan. Keep all your marketing materials (such as websites, social media content, etc.) in one place. This will make it much easier to keep track of all your materials as you work on the plan. You’ll also need to decide on a name for your plan. We’d recommend using the same name for your plan that you use for your Shopify store. This is so you can easily link the two plans together. The next step is to add a table of contents.

A table of contents is a critical part of any plan. It serves as a roadmap for the information in the plan. You’ll add a table of contents to your plan and then add headings to the different sections. For example, you may want to add a table of contents, titled “Strategy” with subheadings under it such as “Product”, “Market”, and “Technology.”

Once you’ve added a table of contents, you can start working on the next step. This step will guide you through the process of creating a marketing plan. You’ll create a high-level view of your product or service and the marketing activities that you’ll undertake to get the most out of it.

Create Your Marketing Mix

The final step in the process is to create your marketing mix. Your marketing mix is made up of the following components:

  • A marketing strategy
  • A marketing plan
  • An objective  statement
  • Audience analysis
  • Product features
  • Product benefits
  • Comparison to competitors
  • Operations
  • Measurement

You’ll add more components to your marketing mix as you work on creating and developing your marketing plan. However, these are the basic building blocks. You can’t start with just a few and expect to have a fully functioning marketing plan. Start small and add more components as you go. Your marketing strategy should answer the question: “Why are we doing this?” Your audience analysis should answer the question: “Who is this market, and how can we reach them?”

How Do You Go About Marketing?

This is a difficult question to answer. Every business is different, and marketing is a strategy that you tailor to your business. There is no one-size-fits-all approach to marketing. The best course of action is to sit down with your marketing manager and head of IT and see what they suggest.