Online Marketing Bachelors Degree: A Degree to Build a Great Career

If you’re looking for a great career that will allow you to work from home, why not consider an online marketing degree? An increasing number of companies are realizing the great benefits that come with a digital native workforce, and many now offer online programs to get in touch with your audience and to gain valuable work-related skills.

An online marketing bachelor’s degree is a great stepping stone to take after you graduate from college. Once you’ve built up your practical experience, you can then decide whether or not to further your education with a more theoretical course in marketing or digital marketing. With so much information available online, you can easily keep up with the ever-changing world of marketing without having to worry about getting a job that doesn’t match your skillset.

An increasing number of companies are recognizing the value of a digital native workforce and are looking for ways to train their employees to be effective online marketers. In fact, according to HubSpot Blogs research, 70% of businesses have already adopted, or are in the process of adopting, digital marketing as part of their strategy and only 24% have no interest at all in this area.

An online marketing degree can help you get a head start in this ever-changing field. With so much opportunity and room for growth, it’s a great time to pursue your passion for marketing and make a career out of it.

Why Should You Pursue An Online Marketing Bachelor’s Degree?

One of the things that make an online marketing degree so valuable is the variety of practical applications you get to work on. Companies like HubSpot and Oracle make use of the capabilities of online degrees to give you real-world experience and help you decide whether or not to continue with your education.

HubSpot Blogs research reveals that 86% of those who pursue an online marketing bachelor’s degree do so because they want to gain real-world experience. Furthermore, only 28% of those surveyed stated that they had previously done some form of marketing or sales, so it seems that many are looking to switch fields and try something new. In the words of one respondent: “I want to do marketing and be able to actually do something with it.”

Since marketing is such a broad area, why not study digital marketing? It’s a relatively new field that combines marketing with digital technologies such as search engine optimization, email marketing, and social media. Learning to implement various digital marketing strategies and technologies is a great way to gain experience and further your education. You will also learn from experts in the field, which can only benefit you in the future.

Where Can I Get Certified After Graduating?

When you finish your bachelor’s degree, you will have the opportunity to further your education with a master’s degree. The choice is yours as to whether or not you want to continue on to get a professional certification. Once you have your master’s degree, you can look for marketing jobs in one of the areas listed below:

  • Digital Marketing
  • SEO
  • Inbound Marketing
  • Marketing Analytics
  • Strategy

Depending on which area you choose, you may need to earn your certification. Once you have your certification, you can add it to your resume and apply for a job in one of the above areas. You should also prepare for the Certified Online Marketer (COME) certification, which is a globally recognized marketing certification that has been approved by the American Association of Advertising Agencies (4A’s).

If you’d like to find out more about how to get a job in marketing, read on. We’ve compiled a list of the Top 10 Job Opportunities in Digital Marketing.

Top 10 Job Opportunities in Digital Marketing

The job prospects for a recent graduate in digital marketing are quite good, according to HubSpot Blogs research. The average salary for this position is $52,000 annually, and 74% of employers are reportedly looking for a fresh graduate or someone with less experience. This is an excellent opportunity for someone who has a good academic record and who wants a steady job.

The best place to begin your search for a job in digital marketing is on LinkedIn. Build a great resume and connect with professional mentors who can assist you in getting your foot in the door. Once you’re there, you can research different job opportunities and see what suits you best. Keep your eyes open for different roles and be sure to tailor your resume to highlight your skills and experience. Don’t be afraid to ask for a role even if you don’t have the perfect fit right at the moment, as many employers will appreciate your willingness to tailor your resume and learn new skills. Use your spare time to continue building your network of connections and gain experience by volunteering or interning. After all, the more you know, the more you’ll be able to contribute and the more valuable you will be to an employer.

What Is The Most in-demand Skill In Digital Marketing?

According to HubSpot Blogs research, employers are looking for candidates who can leverage data and analysis to prove the value of a product or service. To that end, marketing analytics is one of the most in-demand skills in digital marketing. More than half of employers are reportedly seeking out candidates who have a strong background in this area. Additionally, 65% of employers are looking for someone with expertise in digital marketing analytics software such as Google Analytics, Hootsuite, and Statista, according to LinkedIn.

While marketing analytics is a valuable skill to have, it’s not the only one. Many employers are seeking out candidates who can develop and implement marketing strategies (38%), design advertising campaigns (33%), and optimize websites (33%).

Knowledge on SEO and keyword research are also in high demand, according to LinkedIn’s research, but many consider SEO to be a skill that you learn on the job. It seems that employers are seeking out candidates who have a good grasp of SEO and how to use keywords effectively in a niche.

The Most Popular Degrees in Digital Marketing

Looking for a degree to further your education in digital marketing? Here are the most popular bachelor’s degrees based on data from across Europe and North America. This information is based on the number of job applications per year, so it may not reflect the popularity of the degree itself.

Marketing Management

The 2018 Marketing Management degree rankings are based on the number of job applications per year, so it’s a great opportunity to study the popular degrees in marketing and get a head start in your career. The most in-demand degree in marketing management is the Bachelor of Science in Marketing Management (BSM), which is a three-year program. According to the most recent data from the International Association of Business Administration Schools, the BSM is the 79th most popular bachelor’s degree globally. In North America alone, the BSM is the 38th most in-demand bachelor’s degree. The average salary for someone with a BSM is about $57,000, which is higher than the national average for all occupations.


The next most in-demand bachelor’s degree in digital marketing is the Bachelor of Science in Marketing (BFM), which is also a three-year program. The BFM is the 77th most popular degree globally and the 20th most popular in North America. The average salary for someone with a BFM is about $52,000, which is below the national average for all occupations but higher than the average for people with a marketing-related degree. (Source: The Top 75 Most Popular Bachelor’s Degrees Based on Applications.)

Accounting & Finance

According to the most recent data from the Global Association of Accountants, the average salary for someone with an accounting and finance degree is $73,500 per year. That’s quite a difference from the average earnings of someone with only a high school diploma, which is just $37,500. Since 2014, there has been a 13% increase in jobs for candidates with an accounting and finance degree. It seems that the industry is recognizing the value of a degree in this area.

Bachelor of Arts in Advertising

The final bachelor’s degree in the list is the Bachelor of Arts in Advertising, which is the 94th most popular bachelor’s degree globally and sixth most popular in North America. There are only two accredited programs in Canada that offer this degree, and the average salary is $52,000 per year. The demand for advertising graduates is predicted to increase by 23% in the next five years. (Source: The Top 75 Most Popular Bachelor’s Degrees Based on Applications.)