You may be familiar with the term ‘online marketing automation’, but what does it mean? Simply put, online marketing automation is a tool that helps brands and retailers establish clear communication with consumers across multiple platforms.

The proliferation of mobile phones and computers has opened up the world of online marketing to businesses of all sizes. The ability to connect with consumers anytime and anywhere means that marketing activities can be streamlined, which in turn, leads to increased efficiency and productivity.

While many businesses struggle to establish an effective presence on social media due to the overwhelming volume of content that floods their timelines, marketing automation software makes it easy to engage with customers on multiple platforms, regardless of a brand’s size.

Below, we’re going to name five online marketing automation tools that can be beneficial to automotive dealerships.

Insightful

Insightful is arguably the best all-around marketing automation tool for automotive dealerships. The platform provides robust functionality that allows marketers to build automated email campaigns with ease.

The best part about Insightful is that a lot of the functionality is still accessible via the web interface. This makes it easy for marketers to access their data and analytics from any computer or mobile device.

The email marketing functionality within Insightful is comprehensive, letting you set up automated email campaigns with ease. Once you’ve set up the emails you want to send out, you can set the frequency with which you want the emails to be sent (i.e. Weekly, Monthly, etc.).

The automation capabilities within Insightful are fairly advanced and lets you create detailed workflows that can be triggered by different events or times.

The reporting and analytics within the program are also comprehensive, providing you with all the information you need to effectively run your marketing campaigns.

HubSpot

If you’re looking for a completely free marketing automation tool, then HubSpot is hands down the best choice. The software allows you to create simple landing pages or even websites with ease and then integrates with your email platforms, social media accounts, and more.

One of HubSpot’s unique selling points is its inbound methodology. The platform encourages users to become more productive and gain a deeper understanding of their customers’ journeys.

The inbound methodology underpins everything about HubSpot, including the design of their user interface. When you launch the platform, you’ll see a lot of white space with bright, bold, actionable buttons.

This is in contrast to the dark gray walled pages that you’re used to seeing when using other, more traditional marketing automation systems. Through the use of the inbound methodology, HubSpot aims to make their users’ experiences as simple and painless as possible, eliminating the complexity associated with more traditional marketing automation software.

If a free version of HubSpot is already installed on your computer, you can access it via www.hubspot.com. If this is your first time using the platform, you can get started for free for 14 days.

Once you’ve tried out HubSpot, you’ll understand why it’s become so popular. The tool offers a lot of promise for marketers who want to take their digital marketing to the next level.

MarketingCharts

If you’re looking to take your marketing effectiveness to the next level, then MarketingCharts is the answer. The tool provides robust functionality that allows you to track and analyze all your marketing activities in one place, from start to finish.

The platform presents all the details of your marketing campaigns in clean, simple, and beautiful charts and graphs. This means you can easily find exactly what you’re looking for in seconds, enhancing your productivity and effectiveness as a marketer.

The platform is also integrated with a range of the most popular marketing automation tools, including HubSpot, Mailchimp, and more. This means you can link all your contacts and leads into one place, using the platform’s intelligent A/B testing functionalities to analyze the results of your direct marketing campaigns.

If you’re looking for a free trial of MarketingCharts, you can sign up here: www.marketingcharts.com. For those who’d like to continue using the software, you can get a 14-day free trial here: www.marketingcharts.com/pro. After this trial period, you’ll need to pay $15 per month or $125 per year for the software.

ConvertKit

ConvertKit is a wildly successful autoresponder service, used by businesses of all sizes to grow their audience. With ConvertKit, you can create email campaigns, set up automated email campaigns, and even use a virtual assistant to send out emails on your behalf.

The best part about ConvertKit is that it’s completely free. When you sign up for a free account, you’ll get a robust 15-day free trial. After this trial period, you can choose between three pricing plans: $5 per month, $10 per month, or $15 per month. The pricing plans depend on how many contacts you have and how often you want to send out automated emails.

The platform’s design is clean and intuitive, which makes it easy for non-technical users to set up automated campaigns and send out regular emails without having any trouble.

Automated email marketing is something that can help grow a business quickly and efficiently. The right platform can make the process much simpler and allow you to continue improving your business, even after the end of the day.