Your customers are almost certainly among the most important aspects of your business. After all, in the modern day they’re the ones paying for your products or services. And you can tell we’re not talking about cheap mobile phone users here.
So it should come as no surprise that you’d want to do everything possible to attract and retain your customers. One way to do so is to develop a listening strategy.
What is audio marketing?
Put yourself in your customers’ shoes for a minute. What is your experience of buying a product or service like TV adverts, visiting a website, or listening to a track?
If you’ve answered ‘yes’ to any of these questions, then you’re most likely already engaging with audio marketing. But if you haven’t, then it’s time to change that. Let’s explore how.
Why Should You Use Audio Marketing?
If you’ve got a product or service that your customers can hear or see, then you can be sure they’ll be listening to or watching your adverts. But what if you’re trying to drive traffic to a site or purchase a download?
In a nutshell, sound is universal. It doesn’t matter if you’re shouting at the top of your lungs or whispering sweet nothings, someone (maybe even the person you’re speaking with) will still be able to hear you. Even if they’re driving, walking, cooking, or doing their homework, they’ll still be able to focus on what you’re saying.
And that’s exactly what makes sound such an effective marketing tool. Once you’ve tuned into your audience’s frequency, you can be pretty certain they’ll be able to hear you. So if you’ve got a track you think will make your customers feel something, you can be sure that they’ll be feeling it. When they hear your music, they’ll either like it or dislike it. But either way, they’ll certainly have an opinion about it.
How Do I Use Audio Marketing?
The first step is to determine the goal of your audio marketing strategy. Are you trying to generate leads? Grow your audience? Or perhaps you want to use audio to promote a specific product and want to make sure people hear about it?
The second step is to think about what you’ll use to deliver your message. Will you use music? Perhaps some sound effects? What about a combination of the two?
Deciding on the right tool for the job is essential. Trying to use a webcam to record your voice and then mix it with some stock music would probably sound awful. But maybe use an instrument like a waterphone to generate some relaxing yet powerful sounds? Or how about planting a guitar directly in the soil of a wilderness area, waiting for the trees to grow around it so that when someone hears your gentle strumming, they’ll immediately associate it with good old James Bond?
The choice is entirely up to you. Don’t be afraid to experiment to find what works best for your business. And when you do find something that works, don’t be afraid to promote it.