Online Marketing Associate Degree: A Degree Worth Pursuing

The world of online marketing is a vast one, and with the growth of online shopping and social media, it’s a space that continues to expand, innovate, and change.

To keep up with this dynamic environment, it’s important to continue learning and developing practical skillsets. With this in mind, we’ve curated an in-demand marketing job roles and careers guide, featuring 47 roles and jobs all over the world, along with the highest paying ones.

Here, you’ll find everything from account managers to web content strategists, from social media marketers to SEO specialists, and more. So, let’s get to it.

Marketing Analyst

The scope of this role is vast, but you’ll be expected to perform detailed market research, analyze large amounts of data, and produce in-depth reports and analysis for marketing managers.

You’ll need a solid academic background, and ideally, prior marketing experience. An excellent resource for further study is the Global Market Research Analyst Salary Report, from research firm Payscale. According to this report, the average salary for a Market Research Analyst is £64,000 per year, with the highest paid being £89,000 per year. Just imagine how much more you could earn if you pursue this career path!

Digital Marketing Manager

A digital marketing manager is someone who oversees the marketing strategy and campaigns for a business or brand across different platforms (such as web, mobile, and email marketing).

This could include everything from creating the online community and engaging with existing customers to boosting the business’ presence through SEO, content marketing, and PPC (pay-per-click).

To succeed as a digital marketer, you will need a good degree in marketing or business, along with previous experience in a senior role. An ideal first step toward this career path is to get a graduate job, so you can start building your experience. After you’ve got your foot in the door, you can then look into further specialized training, such as e-commerce marketing, Google AdWords, or content marketing.

Marketing Coordinator

A marketing coordinator is someone who plans, monitors, and evaluates marketing campaigns and programs for a business or brand.

This involves working with different departments within the business, as well as external collaborators (such as agencies and marketers) to drive the growth of a product or service. A marketing coordinator should be comfortable working with people from different backgrounds and with a diverse set of skillsets.

To succeed as a marketing coordinator, you will need a good degree in marketing or business, as well as previous experience in a senior role. You can then look to build on this foundation and pursue further specialized training, such as e-commerce marketing, Google AdWords, or content marketing.

Online Marketing Manager

An online marketing manager is someone who plans, executes, and optimizes digital marketing strategy and campaigns for a business or brand.

This involves working with different departments within an organization, as well as external collaborators (such as agencies or marketers) to drive the growth of a product or service. An ideal first step toward this career path is to get a graduate job, so you can start building your experience. After you’ve got your foot in the door, you can then look into further specialized training, such as e-commerce marketing, Google AdWords, or content marketing.

These are all fantastic jobs for the aspiring marketing professional, but be sure to keep your eyes open for other opportunities as well. The world of marketing is a dynamic one, and with new developments and innovations constantly being created, it’s essential that you continue learning and developing practical skillsets. Thanks for reading! We hope this article has helped you understand what an online marketing degree is, and is worth pursuing. If you have any other questions, please feel free to contact us! Happy hunting.