Online Marketing Assessment – How to Find the Correct Answer

The world is changing, and fast. With the advancements made in technology, there is no longer any denying that businesses can operate successfully online.

The question is, how can a business effectively operate in this new digital world?

Luckily, there are experts standing by to help. The following will discuss the various stages of digital transformation that a business may experience, as well as how to recover from any mishaps that may occur along the way.

Start-Up Costs

One of the major costs that most business owners have to contend with is the initial investment made in setting up their website. In fact, according to HubSpot Blogs research, setting up a basic website cost somewhere between $500 and $1500. Once you have a functional website ready to go, you may decide to invest in improving its design, which can cost a decent amount of money.

Growing Pains

As the business grows, the owners may decide that they need to make changes to their website’s architecture or design. However, because of limited resources, the business may not have the money to properly invest in making these changes. In this case, the business may decide to go through a trial and error method, and gradually upgrade their website’s design as they learn more.

This is known as the growing pains stage, and it is absolutely normal. Just remember to take some time off so you can properly assess the changes that you have made, and determine whether or not they were all worth it.


After going through the growing pains stage, the business will eventually reach a point where they feel that their website is functional and stable. This is the maturing stage, and from here on out, the business will see continuous improvement in both usability and functionality. In other words, from here on out, the website will be self-sufficient, and require little to no upkeep.

However, even in the maturing stage, small changes may still be necessary. After all, even the best-functioning websites may become a bit dated, and in order to stay relevant, they will need some tweaks here and there. But because of the minimal investment required, and the fact that it is all automated, the owner can easily carry out these updates themselves. This takes a massive amount of the stress out of maintaining a website, as well as giving the business owner a better understanding of how the website actually functions.

Now, this is just a general overview of what happens when a business transitions from offline to online. But it is still essential that you understand the basics, as this will help you determine the correct course of action for your specific situation.

What Next?

Depending on the size and scope of your business, you may choose to follow one of various paths. For instance, if you decide that the internet is a viable option for your business, you may decide to set up online stores for product sales, or set up an e-commerce store to sell your own products directly to the public. Once you have a web store set up, you can start expanding your business via online marketing, which we will discuss later on in this article.

However, if the internet isn’t a viable option for your business, you may decide to keep your doors closed, and rely solely on offline marketing methods. But before you close down your doors entirely, you should consider all the various options that are open to you.

The fact is, the world is changing, and businesses have to change with it. The decision to stay offline, or go online is no longer as relevant as it once was. The choice is completely up to you, and in many cases, this decision is not as black and white as you might think.

To put it simply, the world is changing, and so is your business. It doesn’t always have to be about which is more effective – offline or online – as much as it is about what works best for your business.

To begin with, if you want to operate a successful business in today’s world, you have to be present in both the physical and the digital worlds. This can mean setting up shop in both a physical location, as well as establishing a website.