What Is Artikel Marketing and How to Master It?

If you’re reading this, I’ll assume you know what artikel marketing is and that you’re either doing it already or at least considering it as a possibility for your business.

In case you’re not familiar, artikel marketing is the practice of using online platforms like blogs and social media to attract potential customers and drive sales.

While there are many different approaches to artikel marketing, the most effective way to do it is through video content.

Why? Studies have shown that if you create videos that answer specific questions, users will be much more likely to click on your links and buy your products. Furthermore, videos allow users to scroll through content at their own pace, which some claim makes the content more absorbable.

If you want to create artikel marketing videos for your business, check out our step-by-step guide below.

Step 1: Set A Budget

Just like any other major marketing or sales effort, you’ll want to set a budget for your artikel marketing video. While there are no strict guidelines, you should set a maximum of three to four figures as your budget range. Anything below that and you may find yourself struggling to generate interest and compel viewers to take action.

Step 2: Choose The Right Platforms

When setting up your budget, you also need to consider which platforms you’ll use to distribute your video. In general, the more platforms you have, the better. This ensures that your video will be seen by as many people as possible. In addition to broadening your audience, platforms like YouTube can also help drive traffic to your site. In this case, you may want to consider using a tool like YouTube Analytics to track video views and see which content is performing the best.

Step 3: Create A Hypothetical Scenario

The next step in the process is to create a hypothetical scenario for your artikel marketing video. In the scenario, you’ll describe a problem that your product or service can solve. When you have a clear, concise problem that your product can solve, you’ll easily be able to build a solid case for including it in your video.

For example, let’s say you’re a real estate agency and you’ve got a scenario like this: “Jane Smith is looking for a new home. She’s visited several realty firms but is not happy with the services she’s received. The sales staff is not approachable and the websites are confusing. Then she sees your ad on Facebook and decides to contact you.”

In this case, you could build a whole video around Jane and how your product can help her find the right home based on her criteria.

This is more effective than creating a generic video about real estate and home buying. By customizing the scenario to fit your product, you increase the chances of the viewer engaging with your video and potentially becoming a customer or lead. As a result, you’ll likely see a higher conversion rate.

Step 4: Choose A Focus Group To Test Your Scenario

After you’ve crafted a hypothetical scenario for your artikel marketing video, it’s time to dive into the nitty-gritty and test the scenario. This is where you’ll need to rely on the help of a focus group. In a nutshell, a focus group is a group of people who are chosen specifically to give you feedback on your product or service. In this case, you’ll be testing the hypothetical scenario you’ve created to see how well it performs.

When choosing your focus group, you need to look for people who are in the early stages of their buyer’s journey. In other words, you want to choose individuals who are very close to needing your product or service but haven’t yet bought it. While this might sound like a herding cats task, given the right incentive, most people will happily offer their opinions about your product or service.

Step 5: Set A Go/No-Go Decision

Based on the information you’ve collected from your focus group, you’ll now be able to set a go/no-go decision for your video. This is a key step because if you’ve followed everything else correctly, you’ll now have a video that is highly likely to perform well and convince potential customers to try your product or service. You can’t make this decision lightly though. It’s critical that you consider all the pros and the cons. In addition to weighing the benefits, you’ll also want to factor in how easy it will be for you to execute on your decision.

For example, let’s say that you’ve tested a few different versions of your imaginary realty agency’s Facebook ad with a focus group and the results of the tests are promising. In that case, you may want to go with the ad that you’ve tested the most successfully and eliminate the others. This is a key step because you don’t want to waste resources creating content that doesn’t perform as well as you might expect.

Step 6: Create The Video

With your specific problem/solution scenario in mind, it’s time to create your video. This will be the final step before you publish your video to distribute it to the world. Depending on the format you’ve decided on for your video (i.e. animated GIF, short video, or long video), you’ll now be able to build a detailed plan for the video’s content.

From a production standpoint, you’ll want to plan out the layout and design of the video. After you’ve had some success using video content for artikel marketing, you may decide to experiment with other formats as well. In addition to the benefits previously mentioned, videos can also be easily shared on social media channels, which in turn, may drive traffic to your site.

On the backend, you’ll want to consider what platforms you’ll use to distribute your video (YouTube, Facebook, Twitter, etc.) As we’ve mentioned, platforms like YouTube can also help with video analytics, so you can easily see how many people have viewed your content and from where. This can help you find influential bloggers and creators to build a following on the platforms you choose.

Once you’ve built out your video’s content, it’s time to review it from a marketing standpoint. In particular, you’ll want to look at how potential customers can find information about your product or service online. This is also the part where you’ll need to decide whether you want to make your video public or private.

Step 7: Post-Production

Once your video is completed, it’s time to sit back and enjoy your hard work. However, you still need to keep an eye on the content created, especially since you’ve just completed the video-creation process. This is where a lot of the work in marketing video comes in. In particular, you’ll want to make sure that your video meets the needs of the person who sees it. In other words, you’ll want to make sure that the video explains the problem and offers a clear solution in a concise manner. In addition, you’ll want to make sure that the content fits the platform on which you plan to distribute it. This means, if you’ve decided on YouTube, you may want to consider using captions and other tools to make the content accessible to users who are deaf or hard of hearing.

Overall, creating an artikel marketing video requires a lot of work but can be highly rewarding. As you build your strategy, be sure to weigh the benefits of different platforms and the effectiveness of various content types. Doing so can help you choose the right approach for your business.