You have a website, social media pages, and maybe even an email list. Now what? How do you get the word out about your brand without spending a fortune on advertising? Believe it or not, there are ways to do this cheaply and effectively online. A lot of brand marketers find success with online marketing, especially for younger demographics. Here are some of the tactics they use.

Article Marketing

In the past, most articles were created to be printed on paper and distributed to readers. However, in today’s world, an article can be accessed and shared at any time and from anywhere. More and more people are discovering the power of online content, which is changing the way marketers approach content creation. With the right strategy, you can use articles to attract, engage, and convert customers into loyal advocates of your brand.

One of the oldest and most proven techniques for gaining new subscribers and attracting a targeted audience is article marketing. Essentially, you are using articles to get other people to post on behalf of your brand or company. In exchange, you give them a freebie, such as a guide, white paper, or e-book. Some content marketers will even give you full editorial control over the content you post. While this may sound like an easy way to get more content, it can be a little more complicated when executed correctly.

The key is to find partners who will be interested in your niche and have the ability to attract and engage your ideal audience. Once you have established this relationship, you can use free blog articles to promote your products and services. You can also help your partners establish their authority in their respective niches by posting popular articles on your behalf. This is known as guest blogging and is a win-win for both parties.

Video Marketing

Did you know that people are 60% more likely to purchase a product or service after watching a video of that product or service? Video marketing is another content marketing tactic that is relatively new but incredibly effective. In a nutshell, video marketing is using video to attract, engage, and convert customers into brand advocates and eventually, sales.

To be successful, you need to identify your target audience, determine their size and geography, and develop a strategy to grow your business locally. You can use video to creatively explain the value your brand brings, answer common questions, or demonstrate how a product or service works in real life.

One of the best things about video marketing is that you don’t necessarily need a large budget to begin with. All you need is a camera, an internet connection, and a little bit of creativity. If you do choose to go this route, make sure to have a look at the various tools and platforms available to cut down the costs of video production.

Live Chat

Thanks to the rise of the information age, we now live in a world where online information is instantly available to us at the click of a button. This is leading to a change in how people interact with businesses and brands. Thanks to live chat applications such as Skype, WhatsApp, and Facebook Messenger, online marketers can now have real-time conversations with customers, potential customers, and anyone else with an internet connection.

With live chat, you can answer questions, provide helpful advice, or set up a convenient payment method without having to leave the conversation. Plus, you can often get additional free content or samples of a product or service as a bonus.

There are many wonderful things about live chat, but also some drawbacks. For instance, you need to commit to having a live person available to answer questions and manage your orders. The good thing is that you can often get a lot of value for what you are paying for. Having a live chat business partner who can provide support and help take the weight off your shoulders can be very helpful.

Mobile Marketing

If you are reading this, then it is probably safe to assume that you are already seeing the value of mobile marketing. After all, over a third of the world’s population now has a mobile phone, and that proportion is only going to rise.

Thanks to the introduction of smartphones and tablets, people are now constantly available to access content on the go. This is leading to a shift in the way marketers must think about content consumption and distribution. With most people now surfing the web on mobile devices, it is essential that your web content is mobile-friendly and accessible on all devices and platforms.

When designing a website, it is important to think about the different screen sizes and resolutions that mobile users will encounter. Throwing out any layout issues and being mindful of the little things such as the type of font used for the text can make a big difference in how easily it is consumed and interpreted by the reader. In other words, it is all about the user experience, which in turn, benefits your business.

To get the most out of your mobile marketing efforts, you need to consider a few factors. First, do you have a mobile-friendly website? If so, what is your SEO like? Second, are you using a mobile marketing app to interact with customers and prospects? If so, what is your user experience like on this app? Third, how are you measuring the success of your mobile marketing strategy?

The rise of mobile marketing is an undeniable fact. Why? Because it is now possible to reach a mobile audience with mobile-friendly content at any time and from anywhere. Plus, with the right tools, the costs of mobile marketing are relatively low. This makes it much more accessible to businesses of all sizes.

Social Media Marketing

Nowadays, having a social media account is essential for marketing on a digital level. Essentially, social media is where people meet to discuss and share content that is relevant to them. Because they are accessible and open to the public, these media channels can be used to reach a large audience quickly and effectively.

To be successful on social media, you need to determine the target audience for your content and use social media to engage with, and ultimately, convert this audience into customers and brand advocates.

SEO

If you are new to SEO, then what is it? In a nutshell, SEO is the process of getting visitors to a website or blog by ensuring that your content shows up when someone searches for terms or phrases that are relevant to your niche.

Because SEO is all about gaining visibility and rankings, you must ensure that your content is relevant, legitimate, and of high quality. In practice, this means that you should avoid relying on guest posting to gain exposure and rankings, which can be a very risky strategy. Instead, develop a plan to generate high-quality content that will attract potential customers.

When you have enough quality content, then it is time to take advantage of the benefits of SEO. At this point, you can use search engines to gain valuable insight into which articles are driving the most traffic to your site. From here, you can choose which articles to focus on to increase your organic rankings.

While SEO can be very beneficial, it is not a standalone tactic. Instead, you need to look at it in relation to other marketing efforts such as content marketing and social media.