You may be familiar with the saying “Content is King” when it comes to marketing and advertising. While this is still true today, it’s even more important to create high-quality content for your online business. Consumers have a wide variety of options when it comes to finding content online, but they typically have one search bar and one click button on their phones, computers, and tablets. This means if you want to get the content they want, you need to make sure you put the right keywords in your articles. The good news is there are plenty of topics you can write about that will make your reader click through to your site. We’ve put together a list of some of the most in-demand topics for online business owners to help you find inspiration for your next piece.
Search engine optimization (SEO) is important for every business, but it’s especially beneficial for those who do a lot of online marketing. Knowing how to effectively use SEO to improve your search engine rankings is essential, which is why it’s one of the most in-demand topics for SEO experts. You can get started with basic SEO for your blog or website with free tools like Google’s Keyword Planner. In addition to helping you find the right words for your content, you will also be able to view the search volume for any given keyword. This information can help you determine the best times to post about a certain topic and whether or not you should dedicate a specific piece of content to a certain keyword.
2. Social Media Marketing
Social media marketing (SMM) is all the rage right now, and with good reason. The World Wide Web is full of online communities where people come together to discuss all sorts of topics. Whether you’re a business owner looking to promote your products or an expert looking for inspiration, you can find a community that suits your interests and has the potential to become your biggest source of customers. Using platforms like Twitter and Facebook to gain support, engage with potential customers, and increase web traffic to your blog or website is a great way to grow your business.
SMM is a type of digital marketing that allows you to target consumers based on their social media platforms. For example, if you’ve ever tried to sell a product on amazon.com, you will have noticed that most of the products are marketed to specific audiences based on their internet browsing history, friend’s recommendations, and other factors. With SMM, you can do the same thing, only instead of trying to sell a product, you are trying to gain support, engage with potential customers, and generate leads.
3. Email Marketing
Email marketing is a type of marketing that doesn’t seem to be going away any time soon. Thanks to platforms like MailChimp and HubSpot, which make it easy to create email campaigns and track their performance, marketing professionals have a whole new level of data to work with. Plus, with the right tools, it’s possible to automate the whole process, meaning you can spend less time thinking about and more time doing what you love.
Marketing through email is different than traditional forms of marketing, such as billboards, magazine spreads, and radio and TV ads. With email, you are not paying for individual opinions. You’re paying for someone to type or speak a given word or phrase into a microphone or to click on a link. While this may not seem like a high-quality source of traffic, it can be a highly targeted and cost-effective form of marketing. Plus, according to HubSpot, nearly half of adult Internet users are more likely to purchase a product or service that they’ve seen recommended by a friend or family member.
4. Content Marketing
If you’re reading this, I assume you’re already aware of the importance of content marketing in your business. Perhaps the most effective form of marketing, content marketing allows you to establish yourself as an expert in your industry and allow potential customers to learn more about your products or services through engaging with your content. When done well, content marketing can help drive more leads to your website and boost your conversion rates.
Content marketing does not necessarily mean creating huge volumes of content. In fact, according to HubSpot, less is more when it comes to content marketing. The key is to establish your expertise through engaging with and building trust around key words or phrases through high-quality content. You can also use your blog or website to host videos, podcasts, and other types of content that showcase your expertise.
Branding is all about creating an identity for your business that is recognizable to your customers, employees, and potential partners. Since the web is a global network, where consumers can find almost any product they want, it’s important to have a clear identity that is tied to no one product but instead represents your business as a whole. The better the branding, the easier it will be for others in your industry to separate you from competitors, which can lead to more sales.
While your business may not need a whole new identity, it may need a new blog post once every two weeks to keep interest in your brand alive. With blogs, you can use the platform to establish yourself as an expert in your industry while also providing the reader with valuable content. You can also use blogs to build credibility by sharing relevant news stories, hosting educational panels, and contributing to industry forums.
6. Website Design
Website design is more than just making your site look pretty: it’s about establishing a relationship with your audience by creating a platform that they want to visit and engage with.
When people visit your site, they expect to see something different than what they’re used to seeing online. Designing a website that is easy to navigate, functional, and appealing is a worthwhile investment that can pay off by boosting your conversion rates.
Even if your site doesn’t necessarily need an overhaul, updating your design every other year to keep with the ever-changing trends is a good idea. If you’re looking for a way to make your site stand out, try using a tool like Google Analytics to track the results of your different design variations and see which one performs best. Keeping a close eye on your analytics can help you pinpoint which design works best for your business and guide you to make the right decision for the future of your site.
7. Marketing Research
Marketing research is the process of analyzing data to uncover valuable insights and takeaways from the interactions you have with customers. By segmenting your audience into smaller groups, you can gain a better understanding of what will work for and what will hurt your business. This research can then be used to refine your marketing strategies and improve the performance of your campaigns.
Depending on your marketing goals and the results of your research, you may need to perform more qualitative marketing research or conduct field studies to get accurate data. Designing a research strategy that fits your budget may be the key to successfully applying marketing research to your business.
Getting customers is a critical part of any business, and it’s even more important for those who do a lot of business on the web. Once you have customers, you can use online platforms like Shopify, Strikingly, and others to create an online store that sells your products. It’s important to note that each of these platforms is different and offers a unique set of features, so make sure you learn how to use them effectively before you start marketing your products online.
The more you know about sales, the better equipped you will be to successfully navigate the process.
9. Lead Generation
Lead generation is all about getting potential customers to contact you for more information about your products or services. Thanks to the internet and digital marketing, lead generation has become quite easy: you simply need to identify the right audience, create compelling content, and use a tool like Google Adwords to gain traction.
Depending on your marketing goals and the results of your lead generation efforts, you may need to perform more qualitative or quantitative research to get accurate data. Using tools like Google Analytics to track the results of your different campaigns is a great way to ensure you are making the right decision for the future of your business.
Growth is all about expanding your business beyond its current limits and into new markets and new opportunities. Marketers and business owners who want to grow their business must understand the basic elements of marketing, advertising, and sales: what works, what doesn’t, and how to improve each element to reach new heights.