In case you’re wondering, I’m Rebecca and I’m a digital marketing artistry. I love painting, drawing and designing logos, banners, websites, and marketing materials for businesses of all sizes. When I’m not busy working on a project, you’ll often find me binge-watching TV shows or searching for the next Pokémon GO bug to hunt.
If you’re interested in taking your digital marketing skills to the next level then check out my online course, Online Marketing Art, formerly titled, How to Market a Business Online. To follow along with this blog post, all you need is a PC, smartphone or tablet. You can even take the course from the convenience of your home.
Why Should You Study Digital Marketing Artistry?
The fact is, regardless of the industry you’re in, you’ll inevitably have to work your way up the marketing ladder. For marketers, this means building a following on social media platforms like Twitter or YouTube before aiming for the top spots on Google. You’ll also have to learn how to write effective copy for banner ads, email marketing campaigns, and website content. Lastly, you’ll have to design and implement effective marketing strategies both online and offline.
Because of this, it’s extremely important that you gain the skills needed to be a good marketer. Digital Marketing Artistry is a great stepping stone to take before moving into more specialized roles in the field. Even if you end up choosing an entirely different career path, you’ll still be able to benefit from a basic understanding of marketing theory and practice.
If you’re looking to take your marketing career to the next level then check out my online course, Online Marketing Art, and begin your journey to become a marketing artistry!
What Will You Learn On This Course?
This course is designed for marketers already familiar with the basics of digital marketing. Whether you’re a complete beginner or you already have some experience, you’ll learn the theory and practice of marketing on this course. You’ll also be able to identify the strengths and weaknesses of different marketing strategies.
First off, you’ll learn the foundations of marketing including marketing analytics, marketing research, and consumer behavior. Then you’ll move into a detailed exploration of digital marketing, including email marketing, search engine optimization (SEO), content marketing, and social media marketing.
Next, you’ll move into a comprehensive exploration of marketing analytics, including Google Analytics, which you’ll use to analyze traffic and learn what triggers people to click a certain link, or visit a certain webpage. You’ll also use Google Trends to gain a better understanding of what people are searching for online and how successful your marketing campaigns have been.
After you’ve mastered the theory, you’ll move into practical application using practical tools such as HubSpot, which you’ll use to build and grow your own marketing database. You’ll also use Google Sheets to track key performance metrics and analyze data collected from various tools and platforms.
What Do You Need To Study For This Course?
You don’t need any previous experience to study for this course, but you do need to have a reliable Internet connection and a PC, smartphone or tablet to access the curriculum. You can also take the course on a laptop or in a classroom setting using an online classroom tool like Canvas.
This course is approved for 100 hours of professional development credit (PDC) by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF). With a little bit of effort, you could potentially earn up to 4 PD credits per week.
Is This A Good Course For Someone Who Is New To Marketing?
If you’re new to marketing and looking to break into the industry, Digital Marketing Artistry is a great choice. Not only do you get to learn the theory behind marketing from the ground up, but you also get to explore the practice of marketing and how to implement it into your own career. You’ll also be able to identify your weaknesses and strengths and plan out a strategy for overcoming them.
If you’re worried that you might not be able to find a job immediately in the field after you graduate, you should be confident that you’re making the right choice. The course will equip you with the skills necessary for any role in the marketing industry, regardless of whether you decide to specialize in SEO, social media marketing, content marketing, or a combination of the four.
When Does This Course End?
This course is currently set up for an unlimited duration. However, if you’re an international student, you might want to consider signing up for an intensive block of classes that end earlier. To do this, contact your local university or college and see if they offer any specific course blocks that end earlier for international students. Some schools even offer fully-funded study visas for foreign students who decide to study there.
If you’re looking into this option, be sure to act fast because there are limited numbers of these visas available each year.
Is This Course Right For You?
This course is designed for marketers already familiar with the basics of digital marketing theory. If you’re looking to take your knowledge to the next level or want to become a specialist within the field, check out my online course, Online Marketing Art, and begin your journey to become a marketing artistry!