In the past, there were only a few ways for businesses to market themselves online. You might put up a website, you might write some articles for publication, or you might engage with customers on social media platforms. But today, there are so many options for marketing online that it can be overwhelming to know where to start.

That’s why we’ve curated this list of the best online marketing software for small businesses. With these tools, you can manage every aspect of your marketing strategy, from lead generation to sales to analytics, all from one place. So let’s look at the top five options available today.

MarketingCharts

MarketingCharts is a free online marketing platform built for small businesses. With MarketingCharts, you can set up customized dashboards that bring all of your marketing metrics together in one place. Since its founding in 2010, the company has expanded to operate in 15 different countries. MarketingCharts currently serves more than one million businesses across the globe.

As a business owner, you can use MarketingCharts to gain deep insights into the performance of your marketing campaigns, figure out which strategies are producing the best results, and then drill down into the specific metrics that make up your success.

The sheer volume of data that you can pull into a dashboard with MarketingCharts makes it a favorite among analysts, researchers, and busy business owners. Additionally, you can set up automated email campaigns or RSS feeds to keep your entire marketing team in the loop without having to check email frequently or scour social media for new content.

HubSpot

Like MarketingCharts, HubSpot is a free online marketing platform designed for small businesses. But while MarketingCharts focuses on metrics and trends, HubSpot digs deeper into specific marketing performance, bringing an analytics overlay to the table. You can also connect all of your social media accounts and email marketing tools into one place with HubSpot, so that you can examine the performance of your marketing strategy in real time.

Like MarketingCharts and Hootsuite, HubSpot integrates with third-party applications, like Google Analytics, so that you can track the performance of your website, social media, and email marketing. Additionally, you can use the platform’s “campaign manager” feature to organize and track your marketing efforts across multiple platforms, like email, social media, and webinars. This way, you can ensure that you’re reaching your audience where they are, and not missing out on any key opportunities because you weren’t paying attention to the right metrics.

Hootsuite

Hootsuite is another similar free online tool that can be used by businesses of all sizes. Just like HubSpot and MarketingCharts, Hootsuite lets you connect with all of your social media accounts and track the performance of your content across all platforms, using detailed analytics. You can also set up automated email campaigns to shoot out personalized messages to your customers.

Hootsuite’s growth into a multi-billion dollar company is a testament to its popularity among businesses. Just remember: you’ll need to have a team of people regularly contributing content to keep your audience engaged.

ConvertKit

Last but not least, we have ConvertKit. Similar to HubSpot and Hootsuite, ConvertKit is a free online tool that can be used by businesses of all sizes. Its main function is to help you build and grow your email list. But beyond that, you can use the platform to promote your product through email marketing, use its click-to-call feature to connect with potential customers through phone calls, and track the performance of your entire marketing campaign, including your website and social media.

According to the company, 10 million businesses have used ConvertKit, and the platform’s popularity grows every year. If you’re looking for an email marketing tool that can handle the heavy lifting so that you can focus on growing your business, ConvertKit is a great choice.

At the end of the day, these tools can be a tremendous help to businesses of all sizes. Once you get the hang of it, using an online marketing platform becomes as easy as pie.