If you’re reading this, I assume you’ve heard of – or are at least considering – using an online event planning platform like Eventbrite to host your event. We think you’ll find Eventbrite’s online marketing and social media marketing tools quite valuable (and we’re not just talking about the shameless plug here), especially as events get more and more expensive. With the Covid restrictions slowly easing, people are wanting to get back out there and live their lives, which means spending money on social events – including weddings and christenings!
If you’re looking to create a buzz around your upcoming event, consider the various online marketing and social media tools that Eventbrite provides. We’ve put together a guide regarding the ideal use of these various tools – from paid ads to blogging and more – which will help you plan your next marketing campaign.
Paid advertising on search engines like Google and on social platforms like Facebook is quite possibly the most effective way to promote your Eventbrite account. With PPC (Pay Per Click) ads, you only pay when a visitor clicks on your ad. For a small fee, you can have ads displayed on major search engines like Google and Yahoo as well as social media platforms like Facebook and Twitter. While this might not seem like a free service, the cost per click can be very low – often under $0.10 – making it a very cost-effective way to gain exposure for your business. For more information, check out this comprehensive paid ads guide from CrazyEgg.
While paid advertising might get you quick results, content marketing – creating and distributing high-quality content that educates, informs, or entertains – is a longer-term strategy which will hopefully result in greater engagement and value for your business. Content marketing doesn’t have to be expensive – in fact, you can use free tools like Hootsuite and Buzzsumo to easily find relevant content from across the web which you can repurpose for your own purposes. The ideal result of content marketing is to build a engaged audience that will hopefully convert into paying customers – or at least an audience that will remain interested in your content long enough to engage with your brand.
As with any marketing channel, it’s important to determine the objective of your content campaign. Do you just want to raise brand awareness or are you looking to attract new customers? The answer will guide your strategy regarding what content to produce – focusing on either boosting SEO (Search Engine Optimization) or driving traffic to your website.
Blogs are one of the most popular content types on the internet and a great way to engage with your audience and establish thought leadership in your industry. Established blog platforms like WordPress give you full control over the appearance and content of your blog, and with a little bit of luck, hard work, and creativity, you can turn a hobby into a profitable business. If you’ve got something to say, and you want to say it to as many people as possible, then blogging might be the perfect way to do it. Established blogs like Forbes, Business Insider, and the Huffington Post offer incredible opportunities for content marketers, SEO specialists, and social media entrepreneurs looking to grow their online presence.
Video content, whether it’s a commercial or a profile video, is incredibly valuable to any business. Videos can educate your audience about your product or service, establish your expertise, and even reveal useful tips and tricks. Not to mention the fact that people love to watch videos of cats and dogs playing piano! If you’re looking to create engaging video content, look no further than YouTube, which is constantly expanding its paid advertising options to benefit content creators like yourself. You can also look into developing your own YouTube channel to grow your audience and establish yourself as a thought leader in your industry. Just remember that, like any other content marketing exercise, the quality of your content will ultimately determine its value – and value, in turn, will determine your success.
As you consider all the above-mentioned platforms and tools, remember to put yourself in your audience’s shoes. What are they looking for? What do you have to offer? While paid advertising might get you results now, content marketing and blogging will hopefully result in greater long-term value for your business.