If you are looking to grow your business using online marketing and social media, then it’s important to understand the services and tools available to you. In this article, we will discuss what you need to know in order to successfully utilize online marketing and social media in your marketing strategy.
Key Strategies For Effective Online Marketing And Social Media Management
When it comes to digital marketing, many businesses focus solely on the strategies and tools for driving traffic to their websites. While this is certainly important, you must also consider other important aspects of digital marketing, such as branding and engaging with your audience.
Just because your customers are visiting your website, it doesn’t mean they’re engaged with you or your brand. In fact, your customers may simply be visiting your website because they already know and trust your brand. This is known as the ‘brand inertia’ effect.
If you’re looking to increase brand awareness and engagement with your audience, then you should consider looking into the following key strategies:
1. Building A Brand Voice
Having a brand voice means expressing the same ideas and language throughout your brand. When a customer connects with your brand, they should feel as though they are talking to someone who understands exactly what they mean and wants to provide the best possible service. Your brand voice should reflect your business objectives, values, and personality. For example, if you’re a food business, you might want to consider having a voice that is both approachable and relatable, such as “Hey, we’re the foodies social media network. Foodies are passionate about eating food and sharing food experiences. On our site, we highlight delicious recipes and promote food events around the country. We want to make sure you have fun while you’re eating – why not have a little fun and excitement in your kitchen while you cook? We also want to inspire you to try new foods and become more adventurous in the kitchen. So, if you’re passionate about food, get cooking, and connect with our community of foodies!”
The key is to find a voice that your audience will respond to and connect with. If you do this, you will find that your marketing efforts are much more likely to be effective. When customers can relate to and trust your brand voice, they are much more likely to feel as though your brand is an authentic voice of the company and will behave in a way that is consistent with what you’re trying to promote.
2. Consider The Role Of Gen Z And The Impact Of Covid-19
According to Forbes, millennials have surpassed Gen X as the largest living generation, with an estimated 73.2 million adults compared to 66.7 million Gen Xers. Additionally, millennials are now the first generation to be more likely to stay at home during a pandemic as a response to the Covid-19 outbreak. This has huge ramifications for the future of marketing and business.
Since the start of the year, the Covid-19 pandemic has significantly changed the way we do business and how we engage with customers. The most prominent effect has been the temporary closures of many businesses and restaurants. According to a Gen Z survey conducted by Teenage Research, 44% of respondents said they’d rather stay in than go to a restaurant during the pandemic, and 37% said they’d go out for dinner or a movie instead of staying in.
Despite the popularity of online shopping and the functionality of many apps and websites, the pandemic hit record numbers of Gen Zs with an estimated 81% of respondents saying they’d rather shop online than in a physical retail store. For those who had to close down their businesses due to Covid-19, the pandemic was the opportunity to rebrand and reposition themselves for the future.
3. Build A Diverse Brand Audience
If you’re relying on a small sample size of respondents to tell you who your audience is, you’re missing out on a huge potential audience. When you have a diverse group of respondents, you get a much more accurate picture of who your audience is and ensures that your marketing is reaching the individuals most likely to buy your product or service. You should not rely on quantitative data alone to define your market – instead, you should try to understand and interpret the data on a qualitative level.
When defining your brand identity, you must consider not only your product or service (e.g., Are you a real estate business, or do you provide web design services?) but also how you conduct business (e.g., Do you have a strict sales process you follow or are you an ‘anything-goes’ type of business?) and whether you’re taking steps to actively court new customers (e.g., Do you offer online marketing and social media packages or just SEO services?)
To find the right audience for your brand, you can use a tool like HubSpot, which pulls in data from across the marketing funnel to give you a 360-degree view of your target audience. With this information, you can plan relevant marketing campaigns, such as email blasts, in order to drive traffic to your site and grow your business.
4. Use Digital Marketing To Build A Profitable And Sustainable Business
The final element of a successful digital marketing plan is measuring the results of your campaign. While you cannot solely measure the success of a campaign based on increased traffic to your website, you can measure the effectiveness of your campaign based on how engaged your target audience is. If you can show that your digital marketing activities are resulting in increased brand awareness and sales, you’re on the right track to a successful campaign.
However, in order to make this measurement, you’ll need to set up analytics software on your site. While many businesses rely on Google Analytics for website traffic, you can also use a service like Omniture to get more detailed information about your visitors. Once you have this data, you can segment your audience into smaller groups and determine the most effective audience for your next marketing campaign. You can also use this data to discover any gaps in your marketing strategy or find areas where you’re not reaching your target audience – this information can help you determine the next steps in your plan to build a profitable and sustainable business.
In this article, we discussed the importance of having a brand voice and considered three ways in which the Covid-19 pandemic has changed marketing and business as we know it. From brand loyalty to shopping behavior to digital marketing and social media, these changes will continue to impact our future in some way.