In today’s world, businesses are more accessible than ever before. With the advent of the digitally-native generation—those who were born and raised on social media—customers have the power to find, connect, and transact with brands with a simple swipe or click.

As a business owner, marketer, or brand strategist, you must realize the importance of digital marketing and social media marketing in converting customers into thriving businesses.

However, if you’re still struggling to find a social media manager to help you navigate these platforms, you’re in luck because we’ve got you covered.

Here’s a brief overview of the services offered by Hootsuite, a pioneer in providing tools for businesses to grow on social media:

Social Media Management:

Whether you’re just getting started or already have a sizable social media following, you’ll benefit from having a social media manager helping you shape your content.

Managing your content can be time-consuming, and let’s be honest, it’s a pain to keep up with all the platforms.

A social media manager will help you by taking care of the ever-changing landscape of social media, curating high-quality content for your platforms, and replying to inquiries from customers and potential customers.

Content Strategy:

If you’re looking for a hand to help you develop your content strategy, your social media manager will be your best friend in this endeavor.

Creating content that will resonate with your audience and encourage them to engage with your brand is a critical task, and in order to do this you must have content that is shareable, interesting, and consistently engaging. A content strategist will help you develop and execute a plan to grow your business using content marketing.

A content strategist will help you by formulating an editorial calendar, planning content for each individual platform, and ensuring that you have the right content at the right time.

Performance Marketing:

Getting leads and converting them into paying customers is a critical piece of any business. In order to achieve this, you must have a performance marketing manager (or team of managers) working to identify, analyze, and interpret marketing data so that you can take action and adjust your strategy.

Traditional marketing, like advertising and public relations, has primarily relied on qualitative research and analysis to determine success or failure. However, with the rise of big data, digital marketing has evolved to become a quantitative field, and now businesses must be able to measure the impact of their marketing efforts in order to have successful campaigns.

A performance marketing manager (or team) will provide you with all the analytic tools you need to track the effectiveness of each piece of marketing, figure out which methodologies and platforms work best for your business, and then adjust your strategy accordingly.

The importance of digital marketing and social media marketing cannot be overstated. With the right tools and strategy, you can have a thriving business with a minimal amount of effort.