Online Marketing and SEO Courses: What to Look For

There is a wide range of online marketing and SEO courses available to students today, with options to fit every budget and schedule. If you’re looking to pursue an online marketing course to improve your knowledge or gain a new skill set, here is a quick run down of what to look out for.

Propriety Of Content

You’ll be surprised how many SEO courses out there are pretty much copy-paste exercises with little to no original content. While there are many benefits to be gained from such courses, if you’re looking for the “real deal,” make sure you take a look at the courses in the portfolio of high quality, experienced content providers.

Course Curriculum

Just like any other online learning platform, the choice of which courses to offer is completely up to the provider. However, in this case, you have two options. You can either go for broad-spectrum courses that cover all the bases or you can pick and choose courses that cover what you’re looking for. When it comes to marketing and SEO, you’ll probably want to opt for the second one. Otherwise, you’re wasting your time and the course provider’s time.

Skills You’ll Learn

As a beginner, you’ll no doubt start off with some HTML and a bit of SEO knowledge. However, the good ones go beyond simple on-page SEO and teach you all the off-page SEO techniques, including link building.

In addition to that, you’ll gain thorough knowledge of marketing analytics, which will really help your SEO efforts along the way. You’ll be able to track the results of your campaigns, optimize based on that data, and make more informed decisions about the future of your SEO projects.

User Experience

This is one area that many SEO courses fail to excel in. You’ll learn all the basics of UX design in those courses, but they’ll never be able to give you the practical experience you need to become an effective UX designer. When it comes to online marketing and SEO, you’ll want to look for courses that offer both a learning platform and a live project you can work on. As a beginner, you’ll have the opportunity to get your feet wet and gain experience while on the same time learning a new skill.