Online Marketing and SEO: Why Does the UK Get Better Rankings Than the US?

You’ve probably heard of the “Google Effect”. Well, it’s real. In 2017 alone, Google searches conducted in the UK increased by 7% year-on-year.

This is the latest in a string of impressive stats released by the search giant. Between 2016 and 2018, searches conducted in the UK increased by 29%. If you’re wondering why your company shouldn’t be present in the UK Market, this is probably the data point you need.

What’s more, for many businesses, SEO can be an affordable option. According to HubSpot Blogs research, 42% of businesses have fewer than 5 employees and are therefore eligible for a “free” SEO strategy. This is good news because it means they don’t need to spend a large sum of money on paid advertising campaigns or hiring a marketing agency.

However, even though SEO is relatively affordable, it’s still not something that can be executed solely within existing marketing budgets. More and more businesses are realizing this and are therefore turning to digital marketing agencies to help them climb their way to the top of the (SEO) rankings.

Why The UK?

Whether you’re based in the UK or abroad, it’s important to consider what makes the country so appealing to digital marketers.

Location, location, location. The majority of searches aren’t conducted in remote areas; they’re done in major cities. So if your target audience is located in one of these places, it might be worth considering how to reach them.

The rise of voice search. For years, searches were dominated by text; these days, it’s all about the sound effect. According to HubSpot Blogs research, 29% of searches are now done through voice recognition software.

This means that if you don’t have the money or time to invest in traditional search engine optimization techniques, you can rely on paid advertising or content creation to draw in potential customers. Once they’re here, you can convert them into paying customers with a call to action (CTA) at the end of your ad or content.

What’s more, location isn’t the only factor. According to Google, the type of queries you receive depends on your location too. For example, in the UK, searches for “SEO” increase by 19% while in France, searches for “digital marketing” increase by 17%. So if you’re located in one of these countries and you want your company to stand out, you might need to focus on local SEO tactics as well.

How Can SEO Improve My Rankings?

SEO isn’t one-size-fits-all. Just like with any other form of digital marketing, you can’t just slap a few keywords in your content and expect to automatically climb the rankings. To get the best results from your SEO efforts, you need to do what’s called “keyword research.”

In the past, keyword research was reserved for large companies with the budget for and the expertise in analytics to determine which keywords to target. However, with AI and machine learning making analytics more accessible to smaller businesses, it’s never been easier to carry out extensive research without needing a team of analysts.

Once you know your target keywords, you can craft compelling content and ads that will draw in potential customers. You also need to consider how you’ll measure the success of your campaign. More and more businesses are putting the keyword density debate to rest and embracing “keyword-based advertising”. This means you only need to focus on one or two keywords to draw in a potential customer. When someone clicks on a keyword-rich ad or link, they’re taken to a landing page containing the keyword(s). So in the case of “SEO agency London”, the goal of the campaign might be to increase the number of people who click on that specific link.

What’s Next?

If you’re looking to take your company’s online marketing efforts to the next level, it might be time to consider an SEO agency. In order to stand out from the crowd, you need to offer something unique. If your existing marketing strategy is lackluster, it’s unlikely you’ll stand out in the crowd with more of the same.

In some cases, businesses have been able to gain the number one position for extremely competitive keywords simply by taking advantage of some SEO best practices. For example, video content can help raise your search rankings by including keywords in the description. Having an expert analyze your digital marketing strategy and create a plan of action is also key to improving your position in the (SEO) rankings.

So in the case of “SEO agency London”, their unique selling point is that they offer a one-stop-shop for businesses in need of search engine optimization. By combining digital marketing and SEO into a single service, businesses can save a lot of time and avoid the risk of over- or under-estimating the impact that each tactic will have on the (SEO) rankings.