You may be asking yourself, “Which online marketing and sales course should I take? What are the different certifications available? Is one course better than another?” In this blog post, we will discuss the various certifications available in the online marketing and sales realm and how you can choose the right one for you.
Marketing & Sales – What is the Difference?
Before we begin, it’s important to establish the difference between marketing and sales courses. A good marketing course will teach you how to effectively promote a product or service. A good sales course will teach you how to close a deal and how to negotiate the contract. A marketing degree and a sales degree are both desirable, but it’s important to understand the difference. If you’re looking for a more general qualification in the field, you could take a marketing course in college to gain exposure to different types of marketing methods. On the other hand, a marketing specialist in a small business could specialize in SEO (search engine optimization), PPC (pay-per-click advertising), or social media marketing. A sales degree could serve as a springboard to further specialize in certain areas such as cold calling, negotiating contracts, or technical marketing (such as computer programming).
Why Become An Online Marketer?
Why would you want to become an online marketer? There are several good reasons, some of which include:
- Competitive Pay
- Opportunity For Growth
- Career Opportunities
Let’s examine each reason in more detail.
A major plus with an online marketing or sales degree is that you can study at your own pace. Thanks to modern technology, you can access online resources, attend live lectures, and participate in group chats with other students. This can give you a great advantage in your studies. If you do miss a class or a lecture, you can always review the lecture or go to a live workshop instead. In general, online learning is much more flexible and forgiving than traditional brick-and-mortar learning.
Another great thing about getting a marketing or a sales degree is that you’ll be able to enter a lucrative industry where you can make great money. According to Glassdoor, the average salary for an entry-level marketing and sales position is about $64,000 per year. For professions in a similar vein, such as advertising and public relations, the average salary is around $67,000 per year. Some of the major players in the industry include:
- Influencer Worldwide
- Blue State Digital
However, before you begin applying for positions, it’s important to remember that entry-level marketing and sales jobs are extremely competitive. Therefore, you’ll need to have a clear idea of how you’re going to stand out from the rest of the applicants. One way to do this is by getting a degree in marketing or sales. Another way is to develop specialized skills that set you apart from other applicants. For example, if you’re looking for a job in digital marketing or social media, you could start a blog to build your credibility as a thought leader in your industry. You may also want to consider developing a specialty app or product that you could promote and that would make you a unique candidate for the job.
Opportunity For Growth
One of the important things about getting a marketing or a sales degree is that it opens up a world of opportunities for you to grow as a professional. If you do choose to specialize in SEO, for example, you could develop special software that measures the effectiveness of a given online campaign. Or, if you decide to go into marketing, you could develop specialized skills that would make you a sought-after commodity in your industry. Some of the major players in the marketing and sales industry include:
- Influencer Worldwide
- Blue State Digital
If you do decide to specialize in marketing, you could become an expert in SEO, social media, email marketing, or paid search. You could also choose to become an online marketer specializing in pharmaceuticals, medical devices, and cosmetics. In any event, getting a marketing degree is a smart move because it opens up so many opportunities for you to further your career.
Another great thing about getting a marketing or a sales degree is that it allows you to pursue your dreams and to make your own choices. If you do decide to specialize in SEO, for example, you could work for a publicly traded company, a small business owner, or even set up your own agency. You may also want to consult for other companies in your industry or try your hand at product creation and marketing. As you can see, there are many different paths that you could take as an online marketer but, above all, remember to have fun while you pursue your goals.
Last but not least, we have the career opportunities that an online marketing or sales degree can open up for you. According to the US Bureau of Labor Statistics, as of May 2022, there are about 285,000 job openings for marketers and sales professionals. This is a pretty good sign that getting a marketing degree is a wise choice. In fact, the field is expanding so much that it’s predicted to grow by 25% in the next five years.
To sum up, it’s important to keep in mind that there are several different types of marketing and sales degrees. One of the best things that can accompany your degree is a professional network that can help you land your first job. Furthermore, getting a marketing or a sales degree can open up countless career opportunities for you. With so much competition in today’s world, having a specialized skill set can put you way ahead of the game.